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A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.
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Chapter 14: Affinity Transfer and ROI
46:38
46:38
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46:38
Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.
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Chapter 13: Affinity Transfer Model
36:01
36:01
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36:01
Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.
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Ch. 10 - Moving the Merchandise
29:13
29:13
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29:13
Kirk discusses Chapter 10: Moving the Merchandise.
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Kirk discusses Ch. 9: Managing the Sportscape.
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Chapter 8: Promotional Incentives
24:42
24:42
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24:42
The author discusses key terms from Chapter 8.
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Chapter 7 - Setting Prices for Sports & Entertainment
36:10
36:10
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36:10
Kirk discusses key terms from Chapter 7.
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Chapter 6 - Foundations for Setting Ticket Prices
29:51
29:51
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29:51
Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.
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Chapter 5: Selling Season Tickets
34:27
34:27
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34:27
Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textbook at www.teamsportsmarketing.com.
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Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.
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Chapter 3 - Customer Relationship Management
25:48
25:48
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25:48
This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.
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Chapter 1 - Intro to Team Sports Marketing
29:40
29:40
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29:40
Dr. Wakefield discusses key terms and relevant examples in sports.
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Chapter 2 - Fan Identification and Passion
41:59
41:59
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41:59
Dr. Wakefield discusses key terms and relevant examples in sports
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