Podcast by FMCG Gurus
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1
Brain Health: The next major issue in the FMCG industry
11:29
11:29
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11:29
This podcast examines the issue of brain health and the implications and opportunities for the FMCG industry.For more information contact: info@FMCGGurus.com or visit www.fmcggurus.comDe către FMCG Gurus
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1
The Dangers Of Gender Stereotyping
10:40
10:40
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10:40
This podcast examines consumer attitudes to advertising and marketing in the FMCG IndustryFor more information email Info@FMGCGurus.com or visit www.fmcggurus.comDe către FMCG Gurus
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This podcast examines how consumers want grocery products that are natural and nutritious.De către FMCG Gurus
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This Podcast examines the trend of clean label in the food and drink market.De către FMCG Gurus
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1
Understanding consumer attitudes towards environmentally friendly grocery products
11:40
11:40
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11:40
"Environmentally friendly" is a popular product claim when it comes to grocery products. However, are consumers actually motivated by such claims - and what needs to be done to make environmentally friendly products more appealing. For more information contact: info@fmcggurus.comDe către FMCG Gurus
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1
What Next For The Convenience Trend?
13:09
13:09
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13:09
Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com…
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The Importance of Brand Personality
8:28
8:28
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8:28
More so than ever, it is difficult for FMCG brands to impress consumers when it comes to new product development. This podcast examines what strategies industry players can adopt to make their product stand out to consumers and help boost levels of brand loyalty. For more information contact Info@FMCGGurus.com…
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1
Understanding An Ageing Society From An FMCG Perspective
9:18
9:18
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9:18
This podcast examines the implications of an ageing society across the globe, and some of the key challenges that the FMCG industry faces as a result of this.For more information contact us on info@fmcggurus.comDe către FMCG Gurus
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1
Debunking The Myth Of The Millennial
11:57
11:57
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11:57
This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group.For more inf…
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