Welcome to another episode of "Unlocking the Buyer's Mind!" In this episode, I sit down with Don Hill, a seasoned UX expert, who shares his invaluable insights into the world of user experience. This is a must-listen for small business owners and DIY marketers looking to elevate their customer experience and digital presence. Don explores the nuanc…

Get ahead of your competitors with a strategic plan for your Black Friday sales. In this episode of "Unlocking the Buyer's Mind," host Marcia Hylton takes you beyond the chaos of Black Friday sales and unveils the transformative power of questions-based planning. Discover how the right questions can sharpen your focus, drive team accountability, an…

This episode of "Unlocking the Buyer's Mind" explores the pivotal moment of the online shopping experience: the checkout process. As the holiday season approaches, discover strategies to optimize your checkout, reduce cart abandonment, and boost your festive sales. Tailored for marketers and small business owners, we share actionable insights to tr…

In Season 2, Episode 3 of "Unlocking the Buyer's Mind," we delve deep into the art of crafting compelling copy with our guest expert, Jessica Johns-Pool. With a rich history of supporting Fortune 500 giants and small businesses, Jessica brings a unique blend of experience. As a deadline-driven content master, Jessica has honed her skills in everyth…

As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope. Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine y…

Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!" As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strat…

Unlocking the Buyer's Mind Podcast: Season 2 Promo Support the show Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates. And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free…

Join Marcia Hylton in the season finale of 'Unlocking the Buyer's Mind,' where she wraps up the first season with a comprehensive review of the strategic marketing insights shared. Reflecting on the importance of each topic, from crafting a unique value proposition to harnessing the power of data for advertising, Marcia delves into her motivation b…

In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded s…

Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a s…