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Websites are dead. Websites are obsolete and for most business are as effective as a Yellow Pages ad - they don't generate leads or customers. Working with trial attorneys I build business expanding internet funnels that get real results. Don't know what an internet funnel is? Then you need to listen. Cover art photo provided by Fabio Ballasina on Unsplash: https://unsplash.com/@fabiolog
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As we create believers we need a cause that they can believe in. This is a very powerful concept.We have seen the incredible things normal people are willing to do for a cause they believe in. As a trial attorney you need to create a cause that prospective clients can believe.The over all objective is to create believers because when you have belie…
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Logic doesn't work. Neuroscience has proven that the emotional part of our brain is where all decisions are made.Once the decision is made then the brain searches for logic to justify the decision. But, and this is a BIG BUT, before we can lock a prospect down with logic we must first build relationship with them by taking them through a hero's jou…
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Have you ever wasted an afternoon looking at attorney's websites? Have you ever noticed that they all say the same about the same thing?Seriously they use similar descriptions, adjectives and strategies. They try to tell you how qualified they are. The problem is that no one chooses and attorney based on logic.…
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From what I've seen most trial attorneys have very little follow-up. Yet following up with a prospective client will dramatically increase your conversion rate into clients (literally could double it or more). But most attorneys totally screw the pooch on messaging and focus on their qualifications and credentials. DON'T DO THIS. Listen to today's …
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Raising three teens (one boy and two girls) I know the futility of trying to get them to listen to you. The palpable sensation of intense rage when you ask them to do homework or clean up their room.Want to get your husband to pick up his dirty underwear? Mater these 5 pillars of persuassion and you will have magic spell that even the pied piper wi…
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Sometimes the most challenging part of FB advertising is getting the damn ad approved. It's like some secret Mason's society and if you don't have the right handshake they disapprove your ad.If you get too many ads disapproved they might even suspend your account. So it's important that you understand the game and get ads approved.But here's the ki…
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Why is it marketing firms tell you that you can't measure the return on marketing dollars - huh? Why would you want to spend thousands of dollars on something and have no clue if it's working?There's big lie out there and in the this podcast we'll discover how to smoke it out and what to do instead.
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I was depressed, desperate and discouraged. This was the part of my life I call the "great debacle". Selling off my commercial construction company I went to start a new business. I know I could make it work. I had a big bankroll from the sale of my construction and I went after a completely new industry - is was change to prove myself as a busines…
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