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The Secret To Getting New Clients No One Is Telling You About
Manage episode 343772543 series 3093049
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Logic doesn't work. Neuroscience has proven that the emotional part of our brain is where all decisions are made. Once the decision is made then the brain searches for logic to justify the decision. But, and this is a BIG BUT, before we can lock a prospect down with logic we must first build relationship with them by taking them through a hero's journey.
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