Cele mai bune Digital Advertising podcast-uri (2024)

1
Carnie Tricks to Corporate Triumph: Jesse Wroblewski’s Secret Code to Brand Success 1:12:27

4M ago1:12:27

1:12:27

On this episode of the podcast, Dean Denny interviews marketing expert Jesse Wroblewski. Jesse shares his journey from starting a vocational school to founding a successful marketing agency. He emphasizes the importance of adapting to industry shifts and maintaining a clear strategic vision. Jesse also discusses the challenges of scaling a services…

1
27X ROI From Digital Ads: How We're Scaling Our SaaS Marketing Agency With Facebook Ads 33:11

7M ago33:11

33:11

On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalize…

1
Unleashing the Power of Storytelling with Naomi Soman of Storylogick 1:13:18

7M ago1:13:18

1:13:18

On this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storyte…

1
Google Ads For SaaS Businesses: Everything You Need To Know In 30 Minutes Or Less 29:31

9M ago29:31

29:31

On this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like…

1
Breaking Free: Overcoming Excuses to Unleash Your Potential 16:17

9M ago16:17

16:17

Join Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance wor…

1
LinkedIn Ads For SaaS: Everything You Need To Know To Book Demos, Free Trials and Scaling Your MRR 18:01

9M ago18:01

18:01

On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimizat…

1
The 1:3:1 Rule For Leading Marketing Teams At Scale 8:19

9M ago8:19

8:19

On this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solvi…

1
Your Business Needs a Podcast. Here's why... 17:43

11M ago17:43

17:43

On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable to…

1
We Made A 'Couples' Vision Board. Here's How It's Going... 17:11

1y ago17:11

17:11

On this episode of Open Source Growth, Dean Denny and his wife Hannah discuss the concept of vision boards and how they can help couples stay on the same page and achieve their goals together. Dean explains the law of attraction and how having a vision board can help focus one's energy on achieving their goals. He encourages listeners to create the…

1
How To Build An Elite B2B SaaS Growth Marketing Team 25:41

1y ago25:41

25:41

On this episode of Open Source Growth, Dean Denny, founder and director of Australia's top-ranked SaaS marketing agency Owen Denny Digital, discusses the importance of building an effective B2B SaaS growth marketing team. He recommends hiring a high-quality generalist, outsourcing specialist help, and hiring agencies for media buying, strategy, and…

1
Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27 30:34

1y ago30:34

30:34

Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!…

1
Building High Performance Software Teams And Companies With Frederic Joye, Co-Founder Of Arcanys 1:10:04

1y ago1:10:04

1:10:04

In this episode of Open Source Growth Podcast, Frederic Joye, co-founder of Arcanys, shares a fascinating journey through the software industry. The discussion commences with an introduction to Frederic and his pivotal role in establishing Arcanys. Together, they delve into the profound impact of the software outsourcing industry on the Philippines…

1
Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20 32:49

1y ago32:49

32:49

Digital Ad Market Update: 10/6 - 10/20 2023 Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less. Top Stories: Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed. Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All i…

1
I (Kinda) Hired Tony Robbins As My Business Coach. Here's What Happened_ 18:18

1+ y ago18:18

18:18

In this podcast episode hosted by Open Source Growth founder Dean Denny, he discusses their decision to use AI as a business coach to help grow their software or SaaS company. Dean explains his process of onboarding ChatGPT and training it to provide personalized business coaching, drawing inspiration from Tony Robbins' teachings. Dean shares how A…

1
I Now Have Two Mornings Per Day. Here's How: 12:22

1+ y ago12:22

12:22

In this episode of "Open Source Growth," Dean, founder of Owendenny Digital, discusses his journey of giving up caffeine due to health concerns and how it led to improved business success. He emphasizes the challenges faced by entrepreneurs and introduces a unique daily routine: working intensely in the morning when productivity is high and working…

1
Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29 39:58

1+ y ago39:58

39:58

Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.De către Of Record

1
Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18 39:35

1+ y ago39:35

39:35

On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand …

1
Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13 30:44

1+ y ago30:44

30:44

Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!De către Of Record

1
Marketing A Marketing Agency - part 2 56:01

1+ y ago56:01

56:01

On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a stra…

1
Marketing A Marketing Agency - Part 1 1:00:21

1+ y ago1:00:21

1:00:21

On this PART 1 episode of 'Marketing A Marketing Agency', host & founder Dean Denny is joined by Sam Kariuki, Head Of Performance Media at Owendenny Digital, to discuss the importance of understanding the market and the messaging you give to your audience. They explained how AI is changing the way we do things and how marketers should focus on pers…

1
Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6 38:31

1+ y ago38:31

38:31

Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)De către Of Record

1
Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27 34:39

1+ y ago34:39

34:39

Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.De către Of Record

1
Have LinkedIn Ads Overtaken Facebook Ads For B2B Demand Generation? 15:19

1+ y ago15:19

15:19

In this podcast, Dean Denny, host & founder of Owendenny Digital, discusses the exciting developments in LinkedIn advertising for SaaS companies and B2B organizations. He highlights the decreasing cost of traffic on LinkedIn compared to Facebook, making it a lucrative platform for marketers. Dean advises adapting the tone and content of ads to suit…

1
Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22 37:41

1+ y ago37:41

37:41

On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up med…

1
B2B Email Nurturing Sequences Aren't Enough. Here's Why... 21:16

1+ y ago21:16

21:16

In this podcast, Dean discusses the challenges of email marketing for B2B companies in today's digital landscape. He highlights how the marketing world has evolved over the past decade, with increased costs per click, the need for direct response advertising, and the difficulty of generating and nurturing leads. Dean emphasizes that traditional ema…

1
Don't Build Your Customer Acquisition Funnel Until You Get Your MQL Situation Right. 14:58

1+ y ago14:58

14:58

In this podcast, Dean Denny, the founder of Owendenny Digital, discusses the importance of generating high-quality marketing qualified leads. He emphasizes the need for qualitative analysis when evaluating the effectiveness of gated content offers and lead magnets. By matching leads to LinkedIn profiles, company information, and industry verticals,…

1
Marketers Talk Smack - Conor Rath, Rath Digital 1:24:12

1+ y ago1:24:12

1:24:12

In this episode of the "Open Source Growth" podcast, host and founder Dean Denny interviews Connor Wrath, a fellow marketing agency owner. They discuss various topics related to digital marketing, customer acquisition costs, attribution modeling, and the importance of aligning marketing and sales efforts. The conversation highlights the significanc…

1
Want To Level Up Your Life_ Find 3 Hobbies. Here's Why_ 16:05

1+ y ago16:05

16:05

In this podcast, host and founder Dean Denny, discusses the importance of having three different hobbies to enhance your life and business. The first hobby should tap into your creativity, allowing you to explore new ideas and perspectives. The second hobby should focus on fitness, keeping you physically and mentally healthy to perform better in yo…

1
What A Trip To The Optometrist Taught Me About Influence, Positioning And Calls-To-Action (CTA's) 11:59

1+ y ago11:59

11:59

In this podcast episode, Host Dean discusses his recent experience with eye soreness and how he sought out a specialist for advice. He reflects on the importance of listening to professionals who have specific expertise in a particular field. Dean emphasizes the significance of positioning and brand authority in influencing people's decisions. He h…

1
Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8 28:12

1+ y ago28:12

28:12

Digital Ad Market Update: 6/2 - 6/8 2023 Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less. Top Story: Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of…

1
Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches 31:39

1+ y ago31:39

31:39

Digital Ad Market Update: 5/26 - 6/1 2023 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less. Top Stories: Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it. Presidential launches in Twitter Spaces? …

1
Weekly Digital Marketing Update 5/25 | Beer Pour Outs, Pickleball Hangouts, and Free TVs 38:41

1+ y ago38:41

38:41

Digital Ad Market Update: 5/12 - 5/25 2023 Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less. Top Stories: The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch? Pluto TV is giving away free TVs for what? Selling your soul? Nope, ju…

1
My Poodle Just Ran An A/B Split Test On Me. Here's How.. 11:44

1+ y ago11:44

11:44

In this podcast episode, Dean Denny, the host and founder of Owendenny Digital, shares a humorous story about his experience with his poodle, Zoe, and relates it to the importance of testing and varying marketing and sales offers. Dean discusses the need for both marketing qualified lead offers and sales qualified lead offers in B2B SaaS and enterp…

1
Your Last Digital Marketing Agency Sucked? Here's 20 Reasons Why You Were DOOMED To Begin With... 31:34

1+ y ago31:34

31:34

In this podcast episode titled "20 Compelling Reasons Why Your Digital Marketing Agency Might Be Doomed," the host, Dean Denny, discusses common issues faced by companies when working with digital marketing agencies. He emphasizes the importance of selecting an agency that understands the target audience and has technical knowledge of the product o…

1
3 Hard & Fast Rules for SaaS and Online Business 11:18

1+ y ago11:18

11:18

In this podcast, Dean, the founder of Owendenny Digital, discusses the importance of staying focused on growth metrics for SaaS companies and online brands. He emphasizes three hard and fast rules for success: setting clear goals and tracking progress, continuously testing and optimizing marketing strategies, and investing in customer success. Dean…

1
A Royal Writers Strike and Logo Rebrands | Weekly Digital Marketing Update 5/11 56:59

1+ y ago56:59

56:59

Digital Ad Market Update: 4/23 - 5/11 2023 Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less. Top Stories: King Charles' Coronation happened. We have some thoughts. The Writers Guild strike is halting the production of TV show…

1
Chasing Cheap Leads Will Suffocate Your Business Growth. Here's Why.. 16:26

1+ y ago16:26

16:26

In this podcast episode, host Dean Denny, discusses the misconception of pursuing cheap leads for business growth. He argues that cheap leads often result in low-quality leads, negatively impacting a company's direct response advertising efforts and brand reputation. He emphasizes that conversion rates and profitability suffer when focusing on chea…

1
The Most Destructive Word In Your Business Isn't "No" 14:57

1+ y ago14:57

14:57

On this episode of Open Source Growth, Dean Denny shares his personal development insights on sales and rejection, emphasizing the importance of definite answers and avoiding the destructive word 'maybe'. He also discusses the common problem of small businesses not knowing their target market and the transformation they offer. The conversation also…

1
Never Read A Marketing Book? Read These 5 First! 29:02

1+ y ago29:02

29:02

In today's episode, Open Source Growth host Dean Denny discusses the five most impactful books on marketing that he recommends for businesses to read and implement. He emphasizes that the principles discussed in these books are timeless and rooted in human behavior, making them easy to execute in different forms and industries. Dean also shares his…

1
Don't Run Paid Ads Until Your Campaign Passes This 6-Step Flight Check! 21:23

1+ y ago21:23

21:23

Join Dean on this podcast episode as he shares his experience of almost making a massive mistake in his advertising campaign and provides a six-step flight check for anyone who wishes to run paid advertising, lead generation campaign, or demand generation campaign. The flight check ensures that everything needed for a successful campaign is in plac…

1
AI-Powered Growth Marketing 21:33

1+ y ago21:33

21:33

In this podcast episode, host Dean Denny shares his personal success trip to Bali and how it gave him perspective on the world of marketing. He emphasizes the importance of critical thinking in developing a successful strategy and the potential pitfalls of relying too heavily on AI-powered growth marketing. Dean also touches on the shift in the dig…

1
Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21 37:15

1+ y ago37:15

37:15

Digital Ad Market Update: 4/15 - 4/21 2023 Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less. Top Stories: Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first? The Super Mario Bros. Movie was a smash…

1
What Your Personal Trainer Can Teach You About Growing Your SaaS Company (And Your Marketing) 15:03

1+ y ago15:03

15:03

In this podcast episode, host Dean Denny discusses the importance of accountability in achieving fitness goals and how it relates to marketing your business. The host shares his experience working with a personal trainer who provided a plan and held him accountable for his progress. Dean emphasizes the importance of having a plan in place and track…

1
Thank You Listeners, We Broke 100 Episode Listens This Week! 4:01

1+ y ago4:01

4:01

In this brief podcast episode, host Dean Denny, thanks the listeners for tuning in and supporting the Open Source Growth podcast. He expresses his gratitude for the active community and discusses plans to ramp up the production quality of the podcast. The host encourages listeners to reach out with any questions and suggests checking out the show n…

1
Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14 48:05

1+ y ago48:05

48:05

Digital Ad Market Update: 4/7 - 4/14 2023 Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less. Top Stories: Who is Bud Light's new brand manager? What beer brand would have been better poised to pivot its au…

1
Double Your Business in Just 90 Days: The Power of Quarterly Growth Data Analysis for Marketing Success 31:46

1+ y ago31:46

31:46

In this podcast episode of Open Source Growth, host Dean Denny discusses the importance of analyzing business and marketing data in order to drive growth for a software company, marketing agency, or e-commerce brand. He encourages his listeners to review the last 90 days of data and offers advice on what to look for when analyzing the data. Dean em…

1
Facebook Ads For SAAS: Everything You Need To Scale Your Product In Less Than 30 Minutes 29:21

1+ y ago29:21

29:21

In this episode of Open Source Growth, host Dean Denny covers everything about Facebook ads for software as a service (SaaS) companies in under 30 minutes. He emphasizes the importance of Facebook ads for achieving T2D3 growth and the need to revisit customer personas. Dean covers objectives, creatives, targeting and bid strategies, landing pages, …

1
I Quit Caffeine. Here's What Happened.. 20:26

1+ y ago20:26

20:26

In this podcast episode, Open Source Founder & Host Dean Denny discusses why he quit caffeine after being a regular coffee drinker since his teenage years. He talks about how coffee and caffeine have been a big part of his life and culture in Australia, especially Melbourne's cafe culture. Despite this, he has successfully quit caffeine for the pas…

1
The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6 45:23

1+ y ago45:23

45:23

Digital Ad Market Update: 3/30 - 4/6 2023 Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing po…

1
It's All About Reps': Pushing Through Business Growth Hell 19:43

1+ y ago19:43

19:43

In this podcast episode, Founder & Host Dean Denny, discusses the importance of personal development and spirituality in entrepreneurship. He emphasizes that the success of a business is closely tied to the personal growth of its founder. Dean reflects on his own experiences with his business, Owendenny Digital, and shares the ups and downs he has …

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