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Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital
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Marketing A Marketing Agency - part 2
Manage episode 371490109 series 3195034
Content provided by Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a strategy session. After two months of hard work, they launched their ads and generated a hundred and thirty leads.
They also discuss how to build relationships with potential customers and convert them into sales qualified opportunities. They explain the importance of giving value and gain trust before selling.
Timestamps
[00:04:40] Mismatched target audience; wrong market awareness
[00:09:06] Testing mindset yields success.
[00:23:09] Trustworthy relationships yield success.
[00:32:35] Building trust through events.
[00:38:30] Help clients solve challenges
[00:44:34] Marketing success through testing, failure, and data.
[00:50:13] Data-driven decisions for quick wins.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
- Instagram: https://www.instagram.com/deanowendenny/
- LinkedIn: https://www.linkedin.com/in/deandenny/
Owendenny Digital, Australia's #1 SaaS Marketing Agency
- Instagram: https://www.instagram.com/owendennydigital/
- Facebook: https://www.facebook.com/owendennydigital
- LinkedIn: https://www.linkedin.com/company/owendenny/
- YouTube: https://www.youtube.com/@owendennydigital
- Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
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