Cele mai bune Dr Marketing Tips podcast-uri (2025)

1
Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive 24:59

14d ago24:59

24:59

This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI. From changes in how patients search online (hint: it’s not just Google anymore) to…

1
Strategic Planning for Medical Practices: A Framework for 2026 24:04

28d ago24:04

24:04

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices. This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that hel…

1
From Donuts to Digital: 1 Simple Idea to Build Stronger Referral Relationships 12:55

1M ago12:55

12:55

If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers. These referral hubs give re…

1
Harnessing AI & Automation from the MGMA Operations Conference 50:56

2M ago50:56

50:56

In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets. During the episode, Jennifer explains how practices can leverage AI-…

1
Internal Marketing: Save Big and Market Directly to Patients 22:32

2M ago22:32

22:32

If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over thei…

1
Rethinking Reputation Management: How to Cut Costs Without Cutting Corners 31:16

3M ago31:16

31:16

Is your reputation management contract really delivering what your practice needs or just draining your budget? In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use. They e…

1
What Reddit and TikTok Reveal About Patient Behavior (and How to Use It) 20:40

3M ago20:40

20:40

Patients aren’t just Googling symptoms anymore. They’re watching videos and joining online communities to find real answers from real people. In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters …

1
GEO and the Evolution of Search: How to Future-Proof Your Practice’s Digital Strategy 26:25

4M ago26:25

26:25

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practice…

1
Top Referral Mistakes Costing Your Practice Patients—And How to Solve Them 22:51

4M ago22:51

22:51

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline. With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it …

1
Malware Attack Case Study: How One Plugin Nearly Took Down a Medical Website 18:09

5M ago18:09

18:09

In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were tak…

1
How to Create Lead Magnets That Convert for Your Medical Practice 22:34

5M ago22:34

22:34

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually wo…

1
Simple Fixes That Work: How to Turn Your Waiting Room Into a Marketing Tool 17:59

6M ago17:59

17:59

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy,…

1
Tips to Improve How You Market to Different Generations 24:04

6M ago24:04

24:04

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, pat…

1
Are You Losing Patients Because of Bad Directory Listings? 22:57

7M ago22:57

22:57

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and …

1
Agentic AI in Healthcare: The Future of Chatbots Is Already Here 21:56

7M ago21:56

21:56

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance q…

1
Smart Marketing Strategies for Independent Pharmacies in 2025 21:06

7M ago21:06

21:06

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks…

1
Using HIPAA-Compliant Forms to Improve Patient Experience and Reduce Staff Workload 17:32

8M ago17:32

17:32

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in pa…

1
How AI is Revolutionizing Physician Referrals: What You Need to Know 19:12

8M ago19:12

19:12

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals. Find out how it’s done and what yo…

1
Digital Disruption in Healthcare: How AI and Search Are Changing Patient Behavior 17:49

9M ago17:49

17:49

Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search. From AI-powered…

1
How to Adapt Your Medical Practice to New Online Patient Trends 15:10

9M ago15:10

15:10

In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marke…

1
The Future of Search and Healthcare Marketing in the Age of AI 14:57

10M ago14:57

14:57

In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead. The seismic shift in how patients sea…

1
Changes to Facebook & Instagram Advertising Policies You Need to Know 15:02

10M ago15:02

15:02

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products…

1
Top 5 2025 Healthcare Marketing Trends: What You Need to Know 23:25

11M ago23:25

23:25

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve. Tune in to Discover: The Rising Costs of Doing Business: From tariffs to post-pandemic supply chain challenges, learn how …

1
Using Content Marketing to Attract Patients Seeking to Age Well 13:02

11M ago13:02

13:02

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressin…

1
Better Sleep, Better Workplace: How Sleep Impacts Your Practice’s Success 13:49

1y ago13:49

13:49

In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain. Join us as we discuss how practice administrators can create a healthie…

1
Spreading Cheer – Holiday Marketing Tips for Medical Practices 17:22

1y ago17:22

17:22

The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your comm…

1
How Cause Marketing Helps Medical Practices 11:30

1y ago11:30

11:30

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause mark…

1
New FTC Rule on Online Reviews: What It Means for Healthcare Providers 12:37

1y ago12:37

12:37

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers. Join Jennifer and Corey as they discuss …

1
What’s Old is New Again with Digital TV Ads 12:23

1y ago12:23

12:23

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on …

1
Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn 17:13

1y ago17:13

17:13

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey…

1
Hiring Struggles at Your Practice? Sync Up Your HR & Marketing Teams 16:09

1+ y ago16:09

16:09

The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 202…

1
Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!) 10:48

1+ y ago10:48

10:48

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized di…

1
Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website) 15:29

1+ y ago15:29

15:29

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prom…

1
Navigating the Growing Crisis: Effective Recruitment and Retention of Healthcare Talent 38:53

1+ y ago38:53

38:53

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues. Tune in to this …

1
Evolution of Healthcare Media: New Strategies for the Social Era 17:15

1+ y ago17:15

17:15

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which…

1
Harnessing AI in Healthcare Marketing: Navigating Change and Innovation 18:56

1+ y ago18:56

18:56

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other m…

1
Adapting to Change: Healthcare Marketing Strategies for 2024 17:26

1+ y ago17:26

17:26

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract y…

1
Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends 21:37

1+ y ago21:37

21:37

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to the…

1
When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes 22:34

1+ y ago22:34

22:34

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR effo…

1
Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door 22:37

1+ y ago22:37

22:37

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of DrMarketingTips’ reputation man…

1
Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door 24:02

1+ y ago24:02

24:02

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s…

1
Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing 19:35

2y ago19:35

19:35

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies fo…

1
The Future of Healthcare Content with AI: Innovation with Authenticity 16:16

2y ago16:16

16:16

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing …

1
Master On-Camera Confidence for Healthcare Video Marketing 17:38

2y ago17:38

17:38

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors. …

1
Mastering Event Marketing in Healthcare and How to Engage More Physicians 19:35

2y ago19:35

19:35

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers. From hol…

1
Digital Advertising Decoded: Avoid Ad Denials and Craft Effective Campaigns 17:29

2y ago17:29

17:29

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. New privacy restrictions are …

1
How to Leverage AI in Healthcare Marketing 21:48

2y ago21:48

21:48

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI …

1
SEO Mastery: Power Up Your Online Presence and Attract Your Ideal Audience 16:31

2y ago16:31

16:31

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO s…

1
Things to Look for in a Top Healthcare Marketing Agency 17:45

2y ago17:45

17:45

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. Join us…

1
Welcome to WebSights 4:10

2y ago4:10

4:10

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on w…

Podcasturi care merită ascultate

Dr Marketing Tips Podcast-uri

Podcasturi care merită ascultate

Ghid rapid de referință