Cele mai bune Google Ads podcast-uri (2024)

1
Should you manage your own Google Ads or hire an agency? 12:27

24h ago12:27

12:27

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims…

1
Do Blogs Really Boost Your SEO? Let’s Talk! 21:45

1d ago21:45

21:45

In this episode, our hosts explore Gilmedia's blog, Do Blogs Help Your SEO?, to uncover how blogging boosts your online presence. From driving traffic to improving rankings, we share simple, actionable tips. Perfect for business owners and marketers! Tune in for practical advice, insights, and a few laughs. Visit gilmedia.com for more.…

1
These TRUTHS Will Never Change (Episode 439) 37:04

4d ago37:04

37:04

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…

1
Boost Your Shopping Ads with Powerful Post-Purchase Data Insights 10:24

4d ago10:24

10:24

Send us a text Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Yo…

1
Free Digital Marketing Audit - MyNewTerm Bedfordshire Chamber Of Commerce 1:51

7d ago1:51

1:51

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Discover how Wayne Cartnell, founder of MyNewTerm, leveraged a marketing audit with the Bedfordshire Chamber of Commerce and SF Digital to explore new market opportunities. Learn how this insightful process provided actionable steps for expanding…

1
#17 Google Ads 1x1 Podcast: Shopping Ads: Der Schlüssel zu mehr Umsatz im E-Commerce 9:22

8d ago9:22

9:22

In dieser Episode des Google Ads 1x1 Podcasts taucht Gastgeber Daniel Rakus in die Welt der Google Shopping Ads ein. Erfahre, warum diese spezielle Anzeigenform für Online-Shops unerlässlich ist und wie sie durch visuelle Darstellungen von Produktbildern und Preisen die Conversion-Rate steigern können. Daniel gibt wertvolle Tipps zur Optimierung de…

1
Free Media Efficiency Ratio (MER) Tracker Sheet 27:07

24d ago27:07

27:07

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also share…

1
Content Made Easy: Tips for Your Marketing Success 16:33

3d ago16:33

16:33

In this episode, our hosts chat about Gilmedia's latest blog on creating top-notch content for your marketing agency. From audience targeting to crafting SEO-friendly posts, they share simple, practical tips to make your content shine. Whether you're a pro or just getting started, this friendly discussion is packed with advice and a few laughs to k…

1
Boost Your Business: Practical Tips for Success 11:20

6d ago11:20

11:20

In this episode, our hosts explore Gilmedia's latest blog on easy, actionable tips to take your business to the next level. From branding to audience engagement, we cover key strategies that are simple to apply and can make a real difference. Tune in for a friendly, insightful chat with plenty of practical advice and a few laughs along the way!…

1
Will Maximize Conversions bidding inflate my CPCs? 10:37

8d ago10:37

10:37

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of …

1
Save 20% On Google Shopping With This Trick 14:43

11d ago14:43

14:43

Send us a text Discover how to save 20% on Google Shopping ad costs with one simple trick! In this episode of Google Ads Unleashed, we reveal a powerful, underutilised tactic using CSS (Comparison Shopping Services) that can give you a competitive edge by reducing click costs and boosting bidding power. Perfect for EU-based advertisers looking to m…

1
Case Study: B2B & B2C (Episode 438) 37:01

11d ago37:01

37:01

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…

1
Should you run Search and Performance Max together? 13:35

15d ago13:35

13:35

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google A…

1
Google Ads Target Impression Share - Why Should You Choose Target Impression Share? 3:05

15d ago3:05

3:05

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn why Target Impression Share is the best Google Ads bidding strategy for maximising visibility. Discover how it helps boost brand awareness, control ad placement, and stay competitive by ensuring your ads appear more frequently in search resu…

1
Your Q4 Secret Weapon - Demand Gen Campaigns 14:08

18d ago14:08

14:08

Send us a text In this Google Ads Unleashed episode, hist Jeremy Young reveals why Demand Gen campaigns are the secret weapon for Q4 success. Explore how to build high-performing Demand Gen campaigns for Black Friday and beyond, from optimising with third-party attribution to selecting ad formats that increase conversions. Jeremy also covers tips f…

1
How to Rank #1 on Google (Episode 437) 39:18

18d ago39:18

39:18

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…

1
How to optimize a Google Shopping campaign 15:33

22d ago15:33

15:33

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggl…

1
Q&A - Answering Questions from Listeners (Episode 436) 41:32

25d ago41:32

41:32

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…

1
New Game-Changing PMax & Shopping Update! 10:40

25d ago10:40

10:40

Send us a text In this episode of Google Ads Unleashed, host Jeremy Young dives into Google's game-changing update on Performance Max (PMax) and Shopping campaigns. Learn how the new ad rank dynamics between PMax and Shopping can impact your holiday strategy and lead to smarter campaign management. Tune in to explore why this update is stirring the…

1
ABO Approach for Successful Meta Ads Campaigns 10:28

28d ago10:28

10:28

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to week…

1
#16 Google Ads 1x1 Podcast: Die perfekte Landingpage für erfolgreiche Google Ads 12:36

28d ago12:36

12:36

In dieser Episode des Google Ads 1x1 Podcasts erklärt Daniel Rakus, warum die Relevanz von Landingpages für den Erfolg von Google Ads Kampagnen entscheidend ist. Viele Unternehmen investieren viel in die Optimierung ihrer Anzeigen, doch oft wird die Bedeutung der Landingpage unterschätzt. Erfahre, wie du deine Landingpage optimal auf deine Kampagne…

1
Should you use micro-conversions in Google Ads? 13:31

29d ago13:31

13:31

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like: What are micro-conversions? Why do micro-conversions matter? How to use micro-co…

1
Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators 15:47

1M ago15:47

15:47

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strate…

1
How I Cut Lead Costs by 40% Without Increasing Ad Spend 14:49

1M ago14:49

14:49

Send us a text In this episode of Google Ads Unleashed, Jeremy Young shares how he slashed lead costs by 40% without increasing ad spend. Discover the step-by-step process that optimised conversion tracking, revamped campaigns, and leveraged AI-driven customer insights to generate higher-quality leads. Whether you're in lead generation or eCommerce…

1
Going from Good to GREAT (Episode 435) 33:50

1M ago33:50

33:50

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…

1
The Key Performance Indicators (KPIs) You Should Share to Clients 14:46

1M ago14:46

14:46

Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved …

1
When is high click-through rate (CTR) a bad thing in Google Ads? 13:40

1M ago13:40

13:40

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them. She addresses your questions on topics such as hidden search t…

1
Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend 13:58

1M ago13:58

13:58

Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cos…

1
3 Google Ads Strategies No One Is Talking About 14:40

1M ago14:40

14:40

Send us a text In this episode of Google Ads Unleashed, Jeremy Young shares three underused Google Ads strategies that can supercharge your campaigns. Discover how leveraging scripts, remarketing, and ad customisers can drastically improve your results, especially during Q4. Tune in to learn actionable tips on optimising your PPC efforts with tools…

1
Simple Alternative to Manual Bidding (Episode 434) 34:31

1M ago34:31

34:31

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…

1
How to Run Advantage+ Shopping Campaigns for Success 10:24

1M ago10:24

10:24

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a n…

1
#15 Google Ads 1x1 Podcast: Die wichtigsten KPIs und Berichte in Google Ads verstehen 13:46

1M ago13:46

13:46

In dieser spannenden Episode des Google Ads 1x1 Podcasts tauchen wir tief in die Welt der Key Performance Indicators (KPIs) und Berichte ein, die für den Erfolg eurer Google Ads Kampagnen entscheidend sind. Unser Gastgeber Daniel Rakus erklärt, warum KPIs wie Klickrate, Kosten pro Klick und Conversion Rate so wichtig sind und wie sie euch helfen kö…

1
Does Performance Max work for lead gen? 10:32

1M ago10:32

10:32

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses. We'll discuss: Key requirements for Performance Max success in lead generation How to use value-based bidding to optimize for lead quality Tips on tracking and…

1
Why Meta Ads Is Critical for Increasing Google Ads Success 11:57

1M ago11:57

11:57

Our Meta Ads Manager, Nick Ewing, discusses the interdependence of Meta Ads and Google Ads for success. In the case study that Nick shares, the business initially allocated a balanced budget for Meta Ads and Google Ads, and they had better results in Google Ads. However, when Meta Ads was lost due to Facebook restrictions, the business's revenue dr…

1
Are PPC Events Worth It? 10:30

2M ago10:30

10:30

Send us a text In this episode of Google Ads Unleashed, host Jeremy Young shares his experience attending Brighton SEO and explores whether PPC events are worth the investment. He dives into the quality of content, networking opportunities, and key takeaways from the event, offering valuable insights for PPC professionals considering future confere…

1
My Favorite Keyword Hack (Episode 433) 37:13

2M ago37:13

37:13

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…

1
Why You Should Not Rely on In-App Metrics 8:13

2M ago8:13

8:13

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance. Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He revea…

1
How should I set up my Google Ads campaign? 10:16

2M ago10:16

10:16

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time. We discuss: Why you should always start a new Google Ads campaign "without guidance" The truth about Ad Strength and how i…

1
Meta Ads New Strategy: L0 Approach 18:20

2M ago18:20

18:20

Learn how to optimize your advertising efforts and enhance customer acquisition with this Meta Ads campaign strategy, the L0 Approach, with our Co-Founder and Chief Strategist, John Moran. Watch this video as John shares what the strategy is about, how he tracks the campaign performance, his cloning and scaling strategy, and his recent success with…

1
Learn My Strategy That Generated £21 Million In Revenue Last Q4 - Webinar Announcement 2:47

2M ago2:47

2:47

Send us a text Q4 is upon us, and for most businesses, this is when 50-70% of their yearly revenue rolls in. If you haven’t started prepping your Google Ads strategy yet, now’s the time! Want Jeremy's full strategy? Jeremy will be hosting a free webinar on October 1st where he will go deeper and answer all of your burning questions — no sales pitch…

1
Answering Questions from Listeners! (Episode 432) 47:32

2M ago47:32

47:32

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodDe către Chris Schaeffer, Certified Google Ads Specialist

1
How to Audit a Meta Ads Account In Ten Minutes | Part 2 10:56

2M ago10:56

10:56

Learn how to analyze your purchasing funnel so you can identify and resolve issues in your Meta Ads account. Our Meta Ads Account Manager, Nick Ewing, ends the series by analyzing the funnel, checking your creative efforts, assessing different audience strategies, and more. If you haven’t seen part 1 of How to Audit a Meta Ads Account In Ten Minute…

1
El Arte de la Guerra de Sun Tzu: Estrategias Aplicadas a Google Ads 21:20

2M ago21:20

21:20

El Arte de la Guerra de Sun Tzu, un tratado de estrategia escrito hace más de 2,500 años que, aunque fue concebido para el ámbito militar, sigue siendo relevante en campos tan diversos como la política, los negocios y el marketing digital. En este episodio, exploraremos cómo los principios de Sun Tzu pueden aplicarse a las campañas de Google Ads, a…

1
How to Audit a Meta Ads Account In Ten Minutes | Part 1 12:16

2M ago12:16

12:16

Want to identify issues in your Meta Ads campaigns but don't know where to start? This guide is for you! Learn how to identify and resolve issues in your Meta Ads account as our Meta Ads Account Manager, Nick Ewing, walks you through how to audit your account in ten minutes or less. Watch this video now to learn where to analyze your account and ho…

1
#14 Google Ads 1x1 Podcast: Anzeigenerweiterungen richtig nutzen 13:37

2M ago13:37

13:37

In dieser Episode vom "Google Ads 1x1 Podcast" mit deinem Gastgeber Daniel Rakus tauchen wir tief in das Thema Anzeigenerweiterungen ein. Oft unterschätzt, können sie jedoch einen großen Einfluss auf die Performance deiner Kampagnen haben. Wir erklären, was Anzeigenerweiterungen sind, wie sie funktionieren und welche Arten es gibt. Von Sitelinks üb…

1
Are Display ads worth it in Google Ads? 18:03

2M ago18:03

18:03

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget. She covers common complaints with Display campaigns and how to combat them, inc…

1
Guide to Meta Ads Targeting Part 3: Remarketing 12:31

2M ago12:31

12:31

Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now. In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences t…

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Guide to Meta Ads Targeting | Part 2 12:14

2M ago12:14

12:14

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now. In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize beha…

1
Copy This 8-Step Plan to Smash Q4 16:28

2M ago16:28

16:28

Send us a text "Copy This 8-Step Plan to Smash Q4" is your go-to guide for dominating Google Ads during the most lucrative shopping season of the year. In this episode of the Google Ads Unleashed Podcast, you'll get a practical, step-by-step strategy to optimise your campaigns, create high-converting offers, and scale your ad performance. Learn how…

1
Joey Bidner’s YouTube Strategy for Success (Episode 431) 49:49

2M ago49:49

49:49

Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…

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