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The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads
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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting. This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, hig…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the potential of Google Ads with our candid exploration: Friend or Foe? Discover how this powerhouse of digital marketing can skyrocket your business while navigating the pitfalls. Follow for expert insights and join the conversation today!…
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In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now. Connect with John on LinkedIn: / johnmorangads Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/ 0:00 J…
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Discover our account auditing process in today's episode of the Google Ads Unleashed Podcast. Gain insights into optimising Google Ads campaigns with all the behind the scenes information on things to look out for when auditing an account. Join us for a detailed breakdown of strategies and effective auditing. Whether you're a small business owner l…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnleash the power of Google Ads Performance Max AI in 2024 with these 6 essential rules! Learn how to tame the beast without getting eaten. From feeding it data to whispering search themes, discover the secrets to maximising performance. Don't mis…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the hidden potential of your Google Ads with Clickmagick. Discover missed conversions, optimise landing pages, combat click fraud, and understand your customer journey for smarter decisions. Stop guessing and start maximising your ROI today…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the potential of Google Ads Demand Gen with our top-tier best practices! Define crystal-clear goals, dive deep into your audience's psyche, and craft irresistible ad copy that resonates. Embrace automation while keeping a watchful eye on ca…
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Discover the power of keeping your Google Ads keywords in check! Regina Bellows, Executive Director of StarterPPC, explains why regular keyword management is crucial for Google Ads success. She shares insights from an eCommerce account and shows how careful keyword management positively impacted the ROAS. Learn about the relevance and effectiveness…
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Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now. Gain insights into his self-discovery, landing the first client, and growing a freelancing…
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In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal. Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively. Motivation & Mindset asks about …
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLost visitors slipping away like ninjas? Don't fret! Learn the magic of Google Ads Remarketing in 2024's Best Practices. From segmenting your audience to dynamic ads and a sprinkle of humor, turn those abandoned carts into loyal customers. --- Sen…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the latest strategies for Smart Shopping in 2024 with expert tips. From mastering AI algorithms to crafting captivating visuals, learn how to navigate the eCommerce landscape and drive conversions like a pro. Plus, get bonus insights on t…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeUnlock the power of Google Ads with these 5 Callout Hacks! Learn how to skyrocket your click-through rates and leave your competitors in envy. From specificity to urgency, numbers, and compelling calls to action, this video reveals the secrets to …
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John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget ins…
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We're back and this week we are taking a dive deep into the world of Google Ads with none other than Vincent Beima, a renowned expert who has quietly reshaped the destiny of over 2000 Google Ads accounts. From his humble beginnings at a top PPC agency in Europe to becoming the secret weapon behind some of the most iconic DTC brands, Vincent shares …
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …
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Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to su…
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Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy …
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In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns. She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs i…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to tailor, streamline, diversify, test, and optimise your sitelinks for maximum impact. Say goodbye to stagnant ads and hello to click-through heaven with these expert strategies. Don't miss out on the sitelink secret sauce – relevance, …
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Limited to 100 members only! Grab your 50% off and save $3,000 for the annual membership of You vs. Google: The Rebellion here 👉 https://youvsgoogle.com/offer The regular monthly membership costs $497. If you decide to pay monthly for 1 whole year, that costs around $6,000. But if you get the annual membership, it’s only going to be $2,997! You ins…
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Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episo…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using met…
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Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions. Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to anal…
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In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete soluti…
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Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this v…
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Need help to make Google Ads work for you? In this episode, Regina Bellows, Executive Director of StarterPPC, troubleshoots a fashion accessories brand's Google Ads setup, sharing tips to boost your strategy. Listen to this episode for practical tweaks and valuable insights to enhance your Google Ads campaign performance, especially if you have a t…
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Dive into the advancements of 'Consent Mode v2' in our latest episode. Explore the latest features, benefits, and strategies to optimise your Google Ads. Join us for an in-depth analysis that unveils the power of Consent Mode v2 in enhancing user privacy, how this should be implemented and what's to come over the course of the coming weeks. Whether…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the strategic approach to running Google Ads campaigns targeting competitors. Learn how to set up separate campaigns, allocate budgets effectively, handle irrelevant calls, and capitalise on offering better deals. Explore creative strateg…
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Despite the information presented on the 2023 Meta Brand Summit, the challenge of measuring brand lift or brand awareness is still evident. In this episode, Kasim shares the key performance indicator (KPI) marketers can use to gauge the impact of increased brand awareness on ROI, especially for Meta Ads. Listen to this episode to learn more. This c…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the power of keyword match types in Google Ads with this insightful video. Explore the four main types - Broad, Phrase, Exact, and Negative - and find out why negative keywords might just be your new favourite.Learn how they optimise camp…
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In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales, leveraging her extensive experience with Google Ads, dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clie…
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Prepare for the busiest shopping weekend of the year with Regina's expert advice! On Black Friday and Cyber Monday, many people shop for their favorite items. Don't miss out on this opportunity! By planning ahead, you can get your Google Ads ready for this high-conversion weekend. Regina Bellows, Executive Director of StarterPPC, shares valuable ti…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover why running a brand campaign is crucial, even if your website ranks number one organically. Learn how protecting your brand on Google can prevent competitors from hijacking your traffic and capitalise on highly relevant clicks.Explore the…
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Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Goo…
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Navigate the challenges of Q2:3 with expert insights on our latest episode. Discover strategies to thrive in this crucial period for Google Ads. Join us for essential tips that will empower you to not just survive but thrive in the unique dynamics of Q2:3. Whether you're a small business owner looking to drive more sales or a marketer wanting to en…
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Kasim and Ralph discuss why the days of solo channel agencies might be numbered. They emphasize that these agencies must adapt to a changing landscape, with automation taking over many tasks. They suggest that expanding into post-click services, multi-channel approaches, and improving attribution is crucial for their survival. They also highlight t…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to optimise your Google Ads Shopping Feed effectively in this insightful video. Discover why keywords aren't relevant for shopping campaigns and how Google Merchant Center plays a crucial role in showcasing your products.Explore the powe…
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Kasim and Ralph share the advantages of joining a mastermind, straight from the Driven Mastermind in Cancún, Mexico. They highlight the incredible network, successful entrepreneurs, and shared experiences within the mastermind. They also share how being part of a mastermind can help introverts overcome their reluctance to join such groups. They emp…
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Kasim and Ralph discuss the value of rewarding high assists rather than high scorers for improving company culture, drawing an analogy to sports. They emphasize that recognizing and encouraging individuals who contribute through "assists" is essential for a team's success. They highlight how alignment of goals, values, and motivation can lead to pr…
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Unlock the secrets to effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance. Zeeshan from TikTok kicks…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover the untapped power of YouTube ads in this insightful video. Learn why running YouTube ads is not only cost-effective but essential for brand building and lead generation. From leveraging YouTube's vast audience to targeting specific demog…
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While sales funnels have been heavily promoted in marketing, they are not a one-size-fits-all solution. Kasim and Ralph explore that depending on the nature of the business and other factors, a sales funnel might not be needed. Learn more about it here. Related videos: 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels 💣…
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Face the 'Uncomfortable Truths' about Google Ads in our latest episode. Explore candid insights, pitfalls, and expert advice to navigate the challenges. Join us for a frank discussion that unveils the realities and equips you for success in your Google Ads endeavours. Whether you're a small business owner looking to drive more sales or a marketer w…
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Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…
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Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categ…
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