Should you use micro-conversions in Google Ads?

Inside Google Ads with Jyll Saskin Gales

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!
In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:

• What are micro-conversions?
• Why do micro-conversions matter?
• How to use micro-conversions to improve Google Ads performance?
• Do you need to convince clients it's okay to use micro-conversions?
• When should you remove micro-conversions?
• What are Enhanced Conversions?
• Should you use Enhanced Conversion?

Tune in to learn everything you need to know about micro-conversions in Google Ads. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode39

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Inside Google Ads course
Become a Google Ads Expert. Get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with Jyll. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode39
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