The Duct Tape Marketing podcast

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

The Duct Tape Marketing Podcast

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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

1212 episoade

The Duct Tape Marketing Podcast

4,184 subscribers

updated acum 3 zile

Distribuie

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1212 episoade

#Marketing Education #Business Education #John Jantsch #Marketing #Business #Entrepreneur #Podcasting Education #I Interview

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The Duct Tape Marketing Podcast

1
Agency Growth Starts with Existing Clients 22:54

acum 3 zile22:54

22:54

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients. Today we discussed: [00:00] Opening [00:09] Introducing Max Traylor [01:29] Are Agencies in Trouble? [04:25] Leadership is Missing [07:00] Growing Revenue with Current Clients [11:46] Are Retainers the Right Way To Go? [15:36] Productizing Your Services [18:01] Advice on Starting a Consulting Service Today More About Chuck Blakeman Check out Max Traylor's Website Connect with Max Traylor on LinkedIn Read Consultants Survival Guide by Max Traylor Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
How Small Businesses Win on Reddit in 2025 24:07

acum 4 zile24:07

24:07

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics. Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500. Today we discussed: [00:00] Opening [00:09] Introducing Jim Squires [00:56] How Does Reddit Differ From Other Platforms? [04:20] Impact of Search on Reddit [05:54] Best Practices for Businesses on Reddit [08:17] How Does Advertising Fit in on Reddit [10:52] Getting Organic Reach on Reddit [13:05] Small Business Mistakes on Reddit [15:47] How to Measure Success on Reddit [18:34] Meeting People Where They Are More About Jim Squires: Check out Jim Squires' Website: https://www.business.reddit.com/pro Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/ Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/ To get started with Reddit Ads, go to https://ads.reddit.com/ Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
Why Selling Less Could Be the Key to Earning More 22:22

acum 10 zile22:22

22:22

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies! Today we discussed: [00:00] Opening [00:09] Introducing Chuck Blakeman [02:27] What Does Sell Less, Earn More Mean? [03:35] Why Do Business Owners Hate Selling? [06:40] Serve. Don't Sell. [013:54] Staying Recent and Frequent [15:21] The Four Quadrants of Relationship Marketing [17:21] Getting Started in Relationship Marketing [18:54] Relationship Marketing on Modern Platforms More About Chuck Blakeman Chuck Blakeman's website - http://www.3to5club.com Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
The Zero-Click Internet: What It Means for Your Marketing Strategy 23:11

acum 11 zile23:11

23:11

Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy! Today we discussed: [00:09] Introducing Rand Fishkin [01:07] What is Zero Click? [02:11] How Has Zero Click Impacted Search [06:33] How Should SEO Professionals Adapt? [08:34] How Do Content-Reliant Businesses Survive? [14:30] Is Google Dead? [16:50] Making the Best of Attribution More About Rand Fishkin Rand Fishkin's website - https://sparktoro.com Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) 17:53

acum 17 zile17:53

17:53

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you. Today we discussed: [00:00] Opening [00:26] Juggling Multiple Roles [04:38] The CEO Role [05:37] The Sales Person Role [07:09] The Strategist Role [08:46] The Project Manager Role [09:49] The Marketing Role [12:59] The Client Manager Role [13:56] The 4-Prong Approach Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
How to Attract Your Ideal Customers with the Right Brand Archetype 22:16

acum 18 zile22:16

22:16

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding . Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market. Today we discussed: [00:00] Opening [00:09] Introducing Jane McCarthy [00:44] What are Goddess Archetypes? [05:37] Identifying your Brand's Goddess Archetype [08:56] Using your Archetype to Find the Right Talent [12:05] Brands That Embody Goddess Archetypes [16:34] How to Approach Goddess Archetypes [18:44] Figuring out the Heart of your Brand More About Jane McCarthy Jane McCarthy's website - https://www.goddessoffice.com Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
Why Storytelling is the Most Powerful Business Skill (and How to Master It) 22:42

acum 24 zile22:42

22:42

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking. Today we discussed: [00:09] Introducing Mike Ganino [00:57] Why is Storytelling a Hot Topic? [02:09] What Draws Us to Storytelling? [03:29] What Does Make a Scene Mean? [05:44] Are There Any Rules to Storytelling? [07:15] What if You're Not Good at Storytelling? [09:12] Benefits of Being a Good Storyteller [12:45] Performance in Storytelling [15:32] How to Get Better at Storytelling [17:31] Do Different Platforms Need Different Approaches? More About Mike Ganino Mike Ganino's website - https://mikeganino.com Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Storytelling Converts Better Than Sales Tactics Every Time 23:20

acum 25 zile23:20

23:20

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code . Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business. Today we discussed: [00:00] Opening [00:09] Introducing David Garfinkel [00:54] Story Frameworks [03:11] What are Persuasion Stories? [05:22] How to Make a Conversational Story [06:48] Merging Stories and CTAs [09:09] Using Stories to Get Attention [12:39] Mistakes in Storytelling [13:28] Learning from Your Favorite Books [15:30] AI in Storytelling [18:51] Is There a Formula to Storytelling? More About David Garfinkel David Garfinkel's website - https://copywriterspodcast.com/ Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
Low Budget, Big Impact: Crafting Video Ads with Humor 20:23

acum 4 weeks20:23

20:23

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content. Today we discussed: [00:09] Introducing Emily McGregor [01:12] What is Comedic Content? [02:32] Comedy Great for Customer Connections [03:44] Is There a Formula to Funny? [04:27] Comedy Communicates You Understand [05:47] How Low Budget Ads Can Compete [08:49] Developing a Brand Voice with Humor [09:57] Which Industries Can Use Comedy? [10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? More About Emily McGregor Emily McGregor's website - https://www.penguincatcreative.com Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Cold Outreach Strategies That Actually Work in 2025 24:12

acum 5 weeks24:12

24:12

Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones. Today we discussed: [00:00] Opening [00:09] Introduction to Matthew McQuinn [00:54] Outreach with Intention and Value [02:57] Targeting Your Cold Outreach [07:18] How is AI Impacting Lead Generation? [10:51] What Works to Generate Leads [14:14] Brand, Privacy, and Effective Outreach [16:44] Qualifying Leads [21:10] The Most Effective Form of Outreach More About Matthew McQuinn Matthew McQuinn's website - https://coldlytics.com Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
The Franchise Playbook: Insider Tips for First-Time Buyers 24:04

acum 5 weeks24:04

24:04

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom. Today we discussed: [00:00] Opening [01:03] Franchising History [02:06] Franchise vs. Independent Business [03:28] Is Franchising Secure? [05:31] Alex’s Franchise Journey & Franzy [07:14] Who Invests in Franchises? [08:34] Franchising is Easier Than You Think [09:29] Keys to a Profitable Franchise [14:11] How Franzy Supports Franchising [17:57] Franchise Red Flags [19:15] Getting Started with Franzy More About Alex Smereczniak Alex Smereczniak's website - https://www.franzy.com Connect with Alex Smereczniak on LinkedIn: https://www.linkedin.com/in/alex-smereczniak-40310329/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Franzy Looking to find the perfect franchise opportunity? Franzy is revolutionizing franchise discovery by cutting out costly middlemen and democratizing access to data. Like Zillow for franchising, Franzy connects prospective franchisees directly with emerging brands—no 60% broker commissions, just smarter matches. Explore the future of franchise investing at https://franzy.com .…

The Duct Tape Marketing Podcast

1
How to Adapt, Thrive, and Stay Human in an AI-Driven World 23:00

acum 6 weeks23:00

23:00

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world! Today we discussed: [00:00] Opening [01:15] AI vs Previous Tech Excitement [03:25] Approaching AI Strategically [05:02] Adopting the Right Mindset Around AI [10:47] The Human Element Stands Out [13:04] Importance of Storytelling for Your Brand [13:49] AI's Impact on Marketing [16:08] The Future of Personalization [18:55] Marketing Focus for 2025 Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
The Framework That Transformed My Business (And Can Transform Yours Too) 19:54

acum 6 weeks19:54

19:54

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air , to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably. Today we discussed: [00:00] Opening [00:09] Introducing Nick Sonnenberg [00:44] How Nick Stopped Drowning in Work [06:25] Prioritizing Where to Start [07:46] Focusing on What Matters [10:08] Investing in Implementing Change [11:34] Solving Operational Efficiency Holistically [12:48] Best Practices of CPR (Communication, Planning, and Resources) [16:24] What Size Business is CPR for? [18:14] Find Out More About Nick and His Work More About Nick Sonnenberg Nick Sonnenberg's website - http://www.nicksonnenberg.com Connect with Nick Sonnenberg on LinkedIn: https://linkedin.com/in/nicksonnenberg/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com…

The Duct Tape Marketing Podcast

1
Why Your Focus Groups Are Failing and What to Do Instead 20:07

acum 7 weeks20:07

20:07

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy. Today we discussed: [00:09] Introducing Jacqueline Lieberman [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research [05:17] Leveraging Dinner Events for Authentic Customer Feedback [09:41] Impact of VIP Dinners [12:41] Client Feedback of Anti-Focus Group Dinners [14:38] Logistics and Strategy for B2B Client [16:06] Scaling the Impact of Group Dinners More About Jacqueline Lieberman Jacqueline Lieberman's website - http://www.antifocusgroup.com Connect with Jacqueline Lieberman on LinkedIn: https://www.linkedin.com/in/jliebs/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts…

The Duct Tape Marketing Podcast

1
Stop Killing Ideas! Use "Yes, And" Instead of "No, Because" 21:40

acum 7 weeks21:40