Die Online-Marketing Expertin Sandra Holze teilt, was im Marketing und Business bei ihr und ihren Gästen funktioniert. Sie zeigt dir die wirksamsten Online-Marketing-Strategien, mit denen du Reichweite aufbaust und bessere Kunden gewinnst. Hol dir Inspiration für dein Business.
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We bring you conversations recorded in the studio at marketingSHOWCASE events around the UK. Our host James Marriott chats to experts from right around the world of marketing to get their insights into the industry, the latest trends, what's working and what's not, their wins and challenges - and loads more. --------- Find out more about marketingSHOWCASE and upcoming events at https://mktgshowcase.co.uk/ Get a taste of what marketingSHOWCASE is all about on YouTube: https://www.youtube.com/ ...
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210: Listen, Tags, Segmente - wie ich Active Campaign organisiere
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34:45
Listen, Tags, Segmente - wie ich Active Campaign eingerichtet habe, damit die richtigen Emails an die richtigen Leute gehen. Die Strategie funktioniert für jedes Email-Tool, das mit Tags arbeitet. Danach kanst du dein Tool richtig einrichten oder umbauen. Chaos adé. >>> Schreib bessere Emails in unter 30 Minuten https://sandraholze.lpages.co/emails…
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How does your brand sound? with Jo from Whitehead Ross
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6:41
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6:41
Jo Thompson, Marketing Manager, Whitehead Ross who are mid-website build, shares their insights and keys to getting that right alongside what they learned in a seminar regarding audio marketing. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our …
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The TRUTH of Google Analytics with Georgia from Synertec
6:11
6:11
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6:11
Georgia Duddridge, UX/UI Designer, Synertec shares with us, live from our Bristol event, the keys to designing a brilliant website. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/ Podc…
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Events, events, events... with Nicky from SC Group
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12:41
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12:41
Nicky Yeoman, Head of Marketing, SC Group sits down with James in The Studio at our Bristol event to discuss the challenges and opportunities around events and exhibiting. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound …
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Why do Ryanair smash social media with James and Naquita
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17:18
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17:18
We're joined by Naquita Lloyd-Edwards, Engagement Officer from Whitehead Ross and our keynote speaker James Urquhart, Founder of Rupert as we discuss making the most of the comment section on social media. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriot…
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209: Failed Launch und Learnings - September Review
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25:58
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25:58
Diese Woche im Podcast mach ich ein September-Review und spreche darüber, was ich über Personal Branding auf Linkedin gelernt habe wie der Launch mit bezahltem Workshop gelaufen ist und welchen Funnel ich gerade aufbaue. Story-Emails: Hol dir 39 Quellen für unterhaltsame Stories, die deine Leser lieben werden. >>> Werd zum Postfach-Liebling: https:…
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"Rubbish" Trends in Marketing with Carrie from Yorwaste
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6:41
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6:41
We're joined by Carrie Garvey who looks after the marketing at Yorwaste. She chats about following trends in marketing... the good, the bad and the ugly. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wea…
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Making the most from Comments on Social Media with Liam from Pennyappeal
9:23
9:23
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9:23
Liam Mould works on Social Media for Pennyappeal who are a charity that provide poverty relief across Asia, The Middle East and Africa, he shares his thoughts on how to make the most of the comments section on social media. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hoste…
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The 7 Deadly Sins of a Marketing Department with Adam and Chelsi
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14:00
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14:00
We sit down together Chelsi Smith, Marketing Officer from Steeper alongside Adam Oldfield, CEO of Force24 fresh of Adam's keynote at our Leeds event and the "7 deadly sins of a marketing department". Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from…
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208: Sales-Coach Gretel Niemeyer: Wie ideales Verkaufsgespräch abläuft
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52:04
Sales-Coach Gretel Niemeyer unterstützt Solopreneure, kleine Teams und Start-Ups dabei, erfolgreich an das Thema “Sales” einen Haken zu machen - ohne Bullshit-Bingo und Druck-Gelaber. Wir sprechen darüber, warum verkaufen vielen so schwerfällt wie du perfekte Interessenten für dein Verkaufsgespräch filterst, damit du deine Zeit ideal einsetzt wie e…
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207: Email-Kampagnen für Evergreen-Angebote, Verkauf an alle und andere Qs
27:20
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27:20
Im Email-Workshop gestern hatten Teilnehmer richtig gute Fragen. Die interessantesten beantworte ich hier: Ich plane einen LInkedin Newsletter. Wie unterscheidet sich die Strategie? Warum verkaufst Du nicht an deine ganze Liste? Wie entscheidest du, an welche Segmente du Verkaufs-Emails schickst? Verkaufst du innerhalb eines Monats mehr als ein Pro…
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Data, cookies and sensitivity with Holly Leech from Mind
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10:13
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10:13
We sit down with Holly who is the Digital Marketing Experience Manager from Mind the mental health charity. We talk about the "mental health spike" and how the marketing team behind the charity plan and operate day to day. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted…
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206: alles was du über Bestseller-Emails wissen musst
32:45
32:45
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32:45
Bestseller-Emails ist mein Kurs, in dem ich vom Email-Newsletter bis zur Verkaufs-Email alle Emails zeige, die ein Solopreneur gebrauchen kann, um Umsatz zu machen. Bestseller-Emails geht in die dritte Live-Runde und ich habe einiges geändert und verbessert: Es gibt neue Email-Kampagnen, wie die Flashsale-Kampage und die Launch-Emails, mit denen …
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205: der beste Email-Versandtermin und andere Irrtümer
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41:27
Es gibt ein paar Email-Marketing-Mythen, die so gut sind, dass ich sie auch (fast) glaube. In dieser Folge spreche ich darüber, wieso... es nicht den perfekten Versandtag gibt - obwohl Studien etwas anderes sagen die Öffnungsrate nicht die wichtigste Kennzahl ist mehr Emails zu senden gut ist, auch wenn die Abmelderate hoch geht und Email-Marketing…
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204: die 26+ wichtigsten Launch-Emails
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36:22
Die Ferien sind vorbei. Wenn du gerade schon launchst oder deinen nächsten Launch planst, vergiss deine Emails nicht. Hier sind die Emails, die ich ich während der Pre-Launch- und Launch-Phase versende. Du hörst, welchen Pre-Launch-Content ich erstelle und wie die Emails dazu aussehen wie du immer wieder ins Webinar einlädst ohne zu nerven welche V…
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203: 10 Gründe jetzt sofort mehr Emails zu senden
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30:12
Wenn du als Solopreneur zuverlässig Kunden für deine Kurse, Programme und 1:1 Beratungen gewinnen willst, kommst du an Email nicht vorbei. Hier sind 10 Gründe, warum Email-Marketing der beste Kanal ist, wenn du verkaufen willst. Du hörst: wie du mit Email den Umsatz pro Kunde steigerst warum es nicht entweder Social Media oder Email sondern beides …
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202: 4 Monate Reels und Shorts: meine Auswertung
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25:33
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25:33
Ich habe 4 Monate lang Reels geteilt, mit dem Ziel mehr Reichweite und neue Email-Leser zu gewinnen. Wie haben Insta, Tikok und Youtube abgeschnitten? Hör rein und erfahre, wie 54 Reels gegen 21 Linkedin-Beiträge abgeschnitten haben welche Plattform ich auf keinen Fall weitermachen würde und warum ich in Zukunft nicht nur auf Reels setzen würde Sto…
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201: 3 einfache Schreib-Tipps für richtig gute Linkedin-Posts
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16:23
Beim Lesen der Linkedin-Posts meiner Kunden fallen mir ein paar typische Fehler auf, die dafür sorgen, dass diese Posts auf Linkedin ignoriert werden. Hier sind 3 einfache Schreib-Tipps, mit denen deine Linkedin-Beiträge interessant und lesenswert werden. Du erfährst, wie du dafür sorgst, dass dein Post nicht zu lang wird warum die richtige Formati…
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200: begehrte Lead-Magneten und Tiny Offers finden mit der PLPL-Methode
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23:08
Dir fällt es schwer, Lead-Magnet-Ideen und Einstiegsprodukte zu finden, die strategisch zum großen Angebot führen? Mit der PLPL-Methode kannst du ziemlich einfach Ideen für deinen Funnel generieren, egal ob Freebie, Tiny Offer oder Webinar. Story-Emails: Hol dir 39 Quellen für unterhaltsame Stories, die deine Leser lieben werden. >>> Werd zum Postf…
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199: Angebote erstellen - 3 wichtige Fragen
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34:25
Wie erstell ich Angebote, die sich verkaufen? Zu dieser Frage haben mir viele Leser ihre Fragen geschickt. In dieser Folge beantworte ich diese 3: Wie kann ich eine logische Produkttreppe aufbauen? Woher weiß ich, ob mein Angebot am Markt Potential hat? Wie wäge ich den Umfang ab und finde den passenden Preis? Story-Emails: Hol dir 39 Quellen für u…
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198: 3 einfache Tipps für mehr Klicks in deinen Emails
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15:45
Wie schaffe ich es, die Klickraten in meinen Emails zu erhöhen? Das ist eine supergute Frage von Marlies, die ich beantworte. Denn deine Klickrate wird immer wichtiger seit die Öffnungsrate nicht mehr taugt, um deine Liste zu segmentieren, für A/B-Tests oder um inaktive Leser zu identifizieren. Du erfährst warum Fokus auf eine richtig Klickrate so …
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Marketing a charity with Helen Donkin, Henshaws
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18:21
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18:21
Join us for a really interesting conversation with Helen Donkin about her role as Head of Marketing at Henshaws. We dig into what it's like to promote the work of a charity, and Helen's journey into her current role, and more. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and ho…
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How Manchester City use data from the pitch in their marketing
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12:28
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12:28
We chat to Ming from Manchester City about his role as Digital Analytics Manager. He gives some amazing insights into how the club use data and the scale of communicating with a worldwide fanbase. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from ou…
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Nailing a niche audience with Jon Dytor, Close Brothers Asset Finance
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15:10
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15:10
Jon visits our studio at marketingSHOWCASE Old Trafford to tell us more about Close Brothers Asset Finance. How do you market something with such a specific audience? And Jon reveals what he'd like to change about the marketing world. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produce…
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20% Kauf-Conversion mit bezahlter Mastermind
19:58
19:58
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19:58
Heute mal ein Kulissenblick. Wenn du überlegst, wie du dein nächstes höherpreisiges Angebot verkaufst, dürfte dich das interessieren. Ich erzähl dir, wie ich mit einer bezahlten Mastermind mehr als 20% Konversion geschafft habe für ein 8-Wochen-Programm, das über 1000 Euro kostet.
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120 emails a day... How to stand out with Adam Oldfield, Force24
14:53
14:53
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14:53
Adam is CEO at Force24 based in Leeds and shares some amazing insights on his approach to key marketing challenges like email and automation. If you're looking for a fresh perspective on the things you're doing every day, this is the perfect starting point. Find out more about Force24's awesome work at https://force24.co.uk/ Get the lowdown on mark…
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Simplifying the complex with Helen Freeston, Paris Smith
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13:22
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13:22
We're joined by Helen Freeston who is Marketing Director at Paris Smith, a full service law firm with offices in Southampton and Winchester. Helen shares her thoughts on how to market services which are often quite complex and why she believes so strongly in getting out and meeting people. Find out more about Paris Smith at https://parissmith.co.uk…
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Rebranding with Nic Chambers-Parkes, HCRG Care Group
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11:55
Nic recently oversaw a complex and length rebranding process in his role as Director of Group Marketing at HCRG Care Group. He joins us for a chat about that process, the reasons behind the changes, and the processes they used. Find out more about HCRG Care Group at https://www.hcrgcaregroup.com/ Get the lowdown on marketingSHOWCASE and our forthco…
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Talking about podcasts on a podcast... with Hugh Murray, Global
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12:40
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12:40
Global is a huge player in the marketing and digital space, with a giant footprint spanning several platforms. Regional Managing Director Hugh Murray joins us at marketingSHOWCASE in Southampton to take a look into their business. Hugh reflects on how things have changed during his time working in the media and takes a little peek into the future a…
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196: 3 Tipps für mehr Sichtbarkeit auf LinkedIn - mit Top-Voice Selma Kuyas
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51:52
Selma Kuyas ist LinkedIn-Expertin, zweifache «LinkedIn Top Voice» in der DACH-Region, mit über 43.000 Followern und 21.000 LinkedIn Newsletter-Abonnenten. Sie berät Geschäftsführer, Unternehmer, Selbstständige und Professionals beim Aufbau ihrer Personal Brand und ihrer LinkedIn Strategie. Wir sprechen darüber, warum es sich trotz sinkender Reichwe…
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Straight-talking, no-nonsense marketing advice from Jade Arnell, Rebellion Marketing
9:24
9:24
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9:24
Jade gives her thoughts on the opportunities and challenges in marketing right now, as well as a bit of talk about condoms. Kind of. Find out more about Rebellion Marketing at https://rebellionmarketing.co.uk/ Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Mar…
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Marketing is like a box of chocolates... with Emily Merrick, World of Sweets
10:20
10:20
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10:20
Sweets are great, right? So marketing them must be a breeze? Emily joins us to tell us what it's really like, what the challenges are, and her take on the wider world of marketing in 2024. Find out more about World of Sweets at https://www.worldofsweets.co.uk/ Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.c…
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The challenges in marketing a Council with Kamila Sheldon, Haringey Council
9:13
9:13
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9:13
What's it like working in marketing for a local authority? Kamila joins us to give us an insight along her her thoughts on challenges in marketing right now. Find out more about Haringey Council at https://new.haringey.gov.uk/ Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and ho…
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Marketing Apprenticeships with Kasim Usman, Workpays
5:56
5:56
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5:56
Kasim is Marketing Manager at training provider Workpays and tells us about his path into the role and why he's so passionate about helping apprentices. Find out more about Workpays at https://www.workpays.co.uk/ Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James …
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Big marketing teams vs single person departments with Andrea Williams, Retail Assist
11:25
11:25
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11:25
Andrea tells us how she approaches marketing at Retail Assist, as well as how things have changed during her time at the company. Find out more about Retail Assist at https://retail-assist.com/ Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced and hosted by James Marriott from our p…
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