Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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EP097: The Law Firm Rainmaker Playbook – With Ken Hardison, Steve Nudelberg and Alan Margulius
1:29:17
1:29:17
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1:29:17
Today, we're diving into one of our most popular webinars The Law Firm Rainmaker Playbook with guests Ken Hardison, Steve Nudelberg, and Alan Margulius. We'll explore key strategies to build your own book of business and boost your firm's business development, including building your personal brand, creating a personal referral network, hosting cli…
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EP096: Boston Attorney Chris Earley’s Tips for Authentic Social Media, Community Engagement and Effective Marketing
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42:22
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42:22
Whether you’re a law student, a seasoned professional, or someone who does the digital marketing for your firm, this episode is packed with valuable insights and actionable advice. Today I welcome our special guest, Chris Earley, a seasoned personal injury attorney from Boston. We discuss the importance of family and community in law firms and shar…
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EP095: Charley Mann’s $500K Referral Playbook – Transforming Your Law Practice Through Partnerships
1:16:09
1:16:09
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1:16:09
Join us as I sit down with Charley Mann the mastermind behind $500K Referral Playbook - Transforming Your Law Practice Through Partnerships to uncover the secrets behind building a thriving referral network for law firms. Charley shares his three-pronged referral playbook, emphasizing the power of networking through regular meetups, monthly mailers…
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EP094: From UN Refugee Camps to Law Firms: Vanessa Shaw’s Unique Empowerment for Women in The Legal Profession
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44:23
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44:23
Today, I’m thrilled to have Vanessa Shaw from Business Growth Academy on the show. Vanessa brings a wealth of experience, including a 21-year career with the United Nations and a shift into life coaching and business development. In this episode, Vanessa and I dive deep into the art of targeting "champagne clients" for higher-quality engagements an…
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EP093: Building a Sellable Law Firm: Brooke Lively – Author of “Exit on Top”
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18:06
Today guest Brooke Lively and I were able to have a live interview at the PILMMA conference in New Orleans. Brooke is the author of the book "Exit on Top," and she shares valuable insights on preparing law firms for sale or successful exit strategies. Brooke, a fractional CFO and EOS implementer, highlights the importance of building a law firm tha…
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EP092: Top 10 Hottest Technology Tips for Attorneys
58:14
58:14
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58:14
In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT a…
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EP091: Host Jay Berkowitz Interviewed by Legal Intake Guru Chris Mullins: Health, Wellness, and Marketing Insights
23:58
23:58
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23:58
Today, we have a special treat as Chris Mullins takes the helm to interview host Jay Berkowitz. In this episode, Jay will share insights from his decades of experience, including details from his classic book, "The Ten Golden Rules of Online Marketing ." The discussion also ventures into the critical area of mental health and wellness, especially p…
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EP090: OTT + Streaming TV Ads for Law Firms – Learn About This New Media with David Klein of ConsulTV
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47:55
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47:55
Host Jay Berkowitz welcomes OTT and digital TV expert David Klein. David and Jay discuss what OTT and digital streaming ads are, what are the opportunities and best case studies. What are the opportunities for firms shifting budget from traditional TV to “OTT” and digital streaming. What are the most effective marketing strategies, and the success …
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EP089: Revolutionizing Medical Record Access with George Bessenyei, Founder of YoCierge
34:39
34:39
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34:39
On today’s episode host Jay Berkowitz has lined up an intriguing conversation with George Bessenyei, founder and CEO of YoCierge, a trailblazing company in the medical record retrieval industry. Specializing in serving law firms, George brings a wealth of knowledge from his experiences in building significant connections with hospitals and health s…
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EP088: The Virtual Law Firm Resource – Meet Emily LaRusch Founder of Back Office Betties
37:05
37:05
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37:05
In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success. Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Em…
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EP087: The Power of Law Firm Masterminds Part 2 with Ken Hardison, Craig Goldenfarb and Adam Rossen
55:54
55:54
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55:54
Welcome back to the continuation of our webinar discussion with our panel of astute guests: Adam Rossen, Craig Goldenfarb, and Ken Hardison, with your host Jay Berkowitz. In part 2 Adam Rossen shares a candid look back at his journey from a partnership stagnated by the absence of strategic marketing to a thriving business bolstered by engaging with…
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EP086: The Power of Law Firm Masterminds with Ken Hardison, Craig Goldenfarb and Adam Rossen
31:52
31:52
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31:52
We’re delving into the value of masterminds with 3 leading experts PILMMA’s Ken Hardison, Craig Goldenfarb and Adam Rossen, with your host Jay Berkowitz. This podcast shares the audio recording from our live streaming webinar, we have a 2-part episode the next 2 weeks with all stars from the legal mastermind community. Craig Goldenfarb shares his j…
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EP085: Jennifer Gillman – Mastery of Law Recruitment and The Art of Rainmaking
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44:55
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44:55
Welcoming the incredible Jennifer Gillman. Jennifer is an attorney who is finding a great fit for partners of firms looking to relocate. She is also a master relationship builder, networker and rainmaker - and she shares her top strategies! We unpacked the secrets to successful network building and explored how Jennifer started her recruiting firm …
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EP084: Intaker’s Joe Ruotolo BREAKING NEWS! New AI chat for Google Screened
50:57
50:57
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50:57
Bringing you into the high-tech world of legal marketing with your host, Jay Berkowitz and our esteemed guest, Joe Ruotolo from Intaker. We're zeroing in on how cutting-edge chatbot technology is revolutionizing client intake for law firms and why adapting to AI is no longer optional but essential for staying competitive. Now, let's jump into the w…
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EP083: From the Vault – Gary Vaynerchuk and Linkin Park’s Mike Shinoda
30:55
30:55
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30:55
This is a classic podcast from the Ten Golden Rules Vault. On deck, we have the eloquent Gary Vaynerchuk. Meet the world-famous internet marketing guru when he still worked in his father’s wine store. Then, we're turning up the volume with Mike Shinoda of Linkin Park, this is a real rock star (not the cliche kind of rockstar) and he had a sense of …
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EP082: From Attorney to Quality Legal Leads + 30 years in between – Meet Kevin Chern!
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37:39
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37:39
We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party lea…
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EP081: Crack the Code: The Secrets for Top 3 Google Screened LSA (Local Service Ads)
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48:24
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48:24
Today, we Crack the Code - the secret code for ranking in the Top 3 of Google Screened Local Service Ads (LSAs). We'll reveal strategies used to generate cases for successful firms like Scott Leaser and Steven Goldstein and we’ll share the 6 key factors that will influence your rankings. Also, you’ll learn about new speakers added for our upcoming …
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EP080: Hockey Stick Growth Curve! Meet Attorney Darron Stewart and Director of Marketing Kevin Moran & Learn How They Achieved a 237% Increase in Leads and Cases
1:17:19
1:17:19
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1:17:19
Welcome Darron Stewart and Kevin Moran of Stewart and Stewart as they unpacked some serious strategies behind digital marketing and law firm growth. Listen as Jay and his guests delve into how they have spiked growth through innovative marketing, maintaining a leading intake department, and seizing the power of reviews and video content. Also shari…
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EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White
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39:40
In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps,…
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EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith
1:16:50
1:16:50
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1:16:50
We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Mil…
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EP077: Riches in the Niches: How Dave Thomas Builds Law Tigers’ Business in the Motorcycle Accident Niche – Live from NTL
27:05
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27:05
This episode is all about marketing and how your law firm can benefit from a killer strategy! Join your host, Jay Berkowitz, as he interviews Law Tigers Senior Vice President of Growth & Business Development, Dave Thomas, live from the 2024 National Trial Lawyers Summit. Tune in to learn how Dave helped Law Tigers’ business excel by niching down, t…
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EP076: TikTok Sensation – Attorney Kevin Kennedy – Live from The National Trial Lawyers Summit – NTL Miami
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28:30
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28:30
Today’s episode is one for the record books! The famous Tennessee Attorney and TikTok personality, Kevin C. Kennedy, joins Jay Berkowitz, podcast host and founder of Ten Golden Rules, live from the 2024 National Trial Lawyers Summit in Miami, Florida. Kevin has countless stories and lessons for you in this episode, and he shares the secrets to his …
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EP075: Utilizing Case Management Software to Triple Your Revenue with Lead Docket’s Joshua Hostilo
27:52
27:52
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27:52
Join your host Jay Berkowitz as he sits down with Josh Hostilo, Product Owner for Lead Docket at Filevine, to discuss the benefits of utilizing a case management system at your law firm. Tune in as Josh uncovers Lead Docket’s riveting technology and the importance of tracking metrics. Plus, he shares exactly how he tripled a law firm’s revenue and …
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EP074: Triple Your Success by Getting Your Law Firm Marketing Right: A Webinar Recap
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35:52
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35:52
In this week’s episode, Jay Berkowitz and Ike Nwachukwu recap our recent webinar, discussing all the key information on how to triple your success by getting your law firm marketing right! They’ll cover all things marketing, including how to optimize your Google Business Profile to maximize performance, and land in the top 3. Plus, Jay shares the S…
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EP073: Jon Cumberworth – Client Chat Live Founder & Acting Executives Law Firm Coach
31:09
31:09
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31:09
In this episode, Jay Berkowitz interviews the Founder and CEO of Acting Executives, and co-founder of Client Chat Live, Jon Cumberworth. Jon shares his background in the legal space and his experience working with over 650 law firms throughout the U.S. and Canada. He also discusses his transition to working with Acting Executives and his current ro…
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EP072: Finding the Joy in Law Firm Finance with CFO Leah Miller
27:31
27:31
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27:31
Get ahead of your Law Firm Finances!! In this episode, host Jay Berkowitz is joined by financial expert Leah Miller, Founder of LNM Financial Services, to discuss the importance of managing your law firm's finances through successful best practices. Uncover the most common financial mistakes you can make at your law firm, the top 3 core principles …
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EP071: The Entrepreneurial Attorney Jason Melton – Founder of Regents Remote and Whittle & Melton
37:23
37:23
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37:23
In this episode, Jason Melton, a Florida-based personal injury lawyer and Founder of legal outsource company Regents Remote shares insights from his challenging legal career. He discusses the power of mastermind problem-solving and offers strategies for legal and entrepreneurial success in a conversation with host, Jay Berkowitz. Whether you’re nav…
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EP070: Legal Tech & Case Management Expert Patrice Gimenez
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43:23
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43:23
This episode is PACKED with everything you need to know to get your law firm's tech on the cutting-edge. Join one of the world's leading law firm technology and case management software experts, Patrice Gimenez in this fun, lively conversation with our host Jay Berkowitz. Dive deep into the best tools for case management, the best strategies for la…
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EP069: Build Your 2024 Business and Marketing Plan for Law Firms
32:46
32:46
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32:46
In this episode, Ten Golden Rules Founder, Jay Berkowitz, is joined by team members Alyssa and Ike to discuss how to build your 2024 business and marketing plan for Law Firms. Get a head start on a successful 2024, including how to set S.M.A.R.T. business goals, how to develop strategies to implement your plan, the importance of conversion tracking…
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EP068: Empowering Female Attorneys: Strategies for Building Your Ideal Law Firm and Preventing Burnout with Daya Naef
43:02
43:02
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43:02
In this episode, host Jay Berkowitz chats with Daya Naef, who specializes in coaching law firms after 16 years of practicing in construction law and litigation. Naef brings a wealth of knowledge and real-world experience as a former attorney, sharing insight on how to build your ideal practice and book of business while preventing burnout. They dis…
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EP067: Law Firm Security and How to Prevent Ransomware Attacks with IT Expert Michael Coopersmith
38:14
38:14
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38:14
This podcast episode features a discussion between Jay Berkowitz and guest, Michael Coopersmith from Integrated Technology Systems, about Law Firm technology best practices and cybersecurity. Michael, an IT veteran in the legal sector, shares his experience and how it has evolved from simply keeping technologies running to securing them from ransom…
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EP066: The $500,000 Referral Roadmap with Charley Mann
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48:12
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48:12
In this episode, host Jay Berkowitz sits down with Law Firm Alchemy Founder, Charley Mann, to discuss a half-million-dollar referral roadmap for core-values-driven law firm owners. Tune in to discover the the most clever referral building concepts, how to expand your network and build referral partnerships, and a guide to mastering your email and p…
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EP065: Mastering Law Firm Goal Setting and Business Planning with Elevate Business Coach, Dominic Grew
43:25
43:25
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43:25
Does your law firm have clear, defined goals for the next year and the next quarter? In this episode, host Jay Berkowitz sits down with the mastermind behind Elevate Business Coaching, Dominic Grew. Nominated as a top-five finalist in the Massachusetts Lawyers Weekly rankings in the Business Development Coach category, Dominic shares valuable strat…
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EP064: Law Firm Leadership & Culture with Bills Biggs
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47:32
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47:32
“Love your team, love your people, and demand high performance,” a motto that leadership expert, Bill Biggs, stands by. In this episode, join host Jay Berkowitz for an action-packed conversation with special guest, Bill Biggs, as they discuss strategies for increasing case value through organizational design. Uncover the secret formula to assemblin…
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EP063: Artificial Intelligence with Dr. Cain Elliott, Filevine’s Ai Futurist
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29:24
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29:24
Have you noticed the increasing buzz for artificial intelligence (Ai)? In this episode, join host Jay Berkowitz in a fascinating conversation with Filevine’s head legal futurist, Dr. Cain Elliot. Discover the incredible Ai tools that can supercharge personal productivity, and gain valuable insights into the innovative law firm productivity products…
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EP062: Tech Talk for Lawyers: Innovation, Insights, and Implementation
1:14:48
1:14:48
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1:14:48
Join your host Jay Berkowitz and a panel of legal technology experts, including Patrice Gimenez, CRM and case management expert, Eric Baum, founder of Parrot, a company that uses Artificial Intelligence for court reporting and other legal tasks, Amir Sachs, a cyber security expert who protects websites from hackers, Ken Causey, with Longest Tail Ai…
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EP061: Intake for Law Firms: Selling to Suits, Khakis or Denims with Adam Boyd
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47:47
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47:47
Special guest Adam Boyd joins our host Jay Berkowitz. Get ready to dive into an insightful discussion about the intake process in a law firm. How to “win more clients… to bring in more cash… to grow their firm… to build a business…to stop being the product.”. Timestamps: 2:17 Increased customer acquisition, successful system; company sold. 3:21 Und…
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EP060: Help! I’ve Fallen and I Can’t Get Back Up…in the Top 3 of Google Screened
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29:38
Your hosts Jay Berkowitz, Alyssa Myles, and Ike Nwachukwu discuss the secret algorithm to getting in the Top 3 of Google Screened - Local Service Ads (LSAs). Discover what you really need to do to get into the Top 3, what do if you’ve fallen out of the Top 3, the required cadence for Google reviews, and the best bidding strategies for maximum resul…
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EP059: Conversion Immersion with Chris Mullins Author of Law Firm Conversions: Great Marketing Is Not Enough When Your Prospects Don't Convert!
1:22:10
1:22:10
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1:22:10
Join our host Jay Berkowitz as he sits down with intake conversion expert Chris Mullins and discover the world’s best strategies to optimize your law firm’s intake and conversion techniques. Get ready to take notes (and share with your intake team) as you get tips to improve your legal sales techniques, to employ the use of empathy, and call-answer…
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EP058: Maximizing PROFITability: Secrets to Managing Your Law Firm with Profit Sherpa John McCarthy
42:23
42:23
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42:23
In this episode, your host Jay Berkowitz sits down with law firm business coach John McCarthy to uncover the secrets of managing a law firm to increase profits. Discover the lifestyle that developed John’s disciplined mindset, his path in the British Military that led him to become a successful business coach, and astounding case studies that show …
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EP057: A Hero’s Journey - SEO Content + 50Lb Weight Loss
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46:27
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46:27
Join a world-class SEO expert Joe Graisbery as he sits down with our host Jay Berkowitz to discuss all things content marketing. Joe also shares his weight loss journey and the steps he took that led him to drop an astonishing 50 pounds! Joe dives deep into the world of search engine-optimized content, how he created SEO Content Hero, the best new …
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EP056: Discover How Solo PI Attorney Bryan Garrett New Cases Up 395%
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1:03:01
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1:03:01
In this episode, we uncover all the secrets that have taken solo PI attorney, Bryan Garrett, from 5-6 car accident cases a month to over 45 cases a month using Local Service Ads (Google Screened), SEO and social media. Join our host Jay Berkowitz, Founder of internet marketing firm Ten Golden Rules, as he breaks down the strategies and best practic…
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EP055: Rainmakers’ Blueprint: Master Strategies from an Elite Legal Networker
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34:08
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34:08
In this episode we sit down with Master Rainmaker - attorney Howard Rubin, who has built his business at the law firm Goetz Fitzpatrick LLP through relationship strategies. Join our host, Jay Berkowitz, as he sits down with Mr. Rubin, to explore his secrets for “rainmaking”. According to the Merriam-Webster dictionary, a Rainmaker is a person (such…
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EP054: Top Ten Hottest Technology Tips for Attorneys
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40:46
In this Episode we review the Top Ten Hottest Technology Tips for Attorneys. We dive into the capabilities of popular Artificial Intelligence (ai) tools such as Chat GPT, Lawdroid, HarveyAI, and CaseTextAI, we tackle the latest strategies for optimizing Local Service Ads and Google Maps and take a deep dive into the changing world of SEO optimizati…
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EP053: AI Unveiled: Advice from Allstar Artificial Intelligence Experts
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26:15
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26:15
Your hosts Jay Berkowitz, Jenna Ehrhardt and Ike Nwachukwu break down advice from our allstar Artificial Intelligence panel to bring you an engaging FAQ on the latest Ai trends for law marketing. Hosts share brilliance from experts Tom Martin, attorney and Founder of Law Droid, an Ai company that handles legal work for you; Carolyn Elefant, an atto…
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EP052: From Courtrooms to Code - Interview with LawDroid Ai founder Tom Martin
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38:18
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38:18
Get ready for a thought-provoking session as Jay Berkowitz delves into the world of legal innovation with Tom Martin, founder of LawDroid. In this episode, Martin, a lawyer, author, and visionary entrepreneur, opens up about his early experiences in various legal domains and how they uniquely position him to understand the pain points of legal prac…
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EP051: The Google Zoo: Understanding Google's Major SEO Algorithm Updates from Panda and Penguin to Cheetah
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49:52
In this episode we visit the Google Zoo to understand Google's major algorithm updates, inspired by animals and acronyms. From Panda and Penguin to Cheetah the Ten Golden Rules team will help you understand the changes and how to use this information to improve your Google rankings. About Jay Berkowitz: Jay Berkowitz is a digital marketing strategi…
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EP050: InternetMarketingClub.org 1,000th Member!
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2:58
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2:58
InternetMarketingClub.org is the place for Internet Marketers to learn and network together. The Club holds weekly Wednesday Webinars and is a resource for a variety of Internet Marketing topics. It is celebrating its 1,000th member with this video, including members from all around the world. To join and for more information visit: http://www.inte…
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EP049: Live Call with Speakers for the SFIMA Summit May 14th in Ft. Lauderdale
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21:00
Episode 49 – Live Call with Speakers for the SFIMA Summit May 14th in Ft. Lauderdale www.sfimasummit.com. Meet internet marketing Rock Stars including Google’s Albert Chen, Mitch Joel, Author Six Pixel of Separation, Craig Agranoff, Founder of WorstPizza, Shawn Rorick, Author / Past Director of Marketing – Cirque du Soleil, Murray Izenwasser, Mike …
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EP048: Jay Berkowitz and prominent Twitter Rock Stars Warren Whitlock, Gail Goodwin and @Iconic88 discuss personal branding from “Twitter Rock Stars
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1:06:18
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1:06:18
Jay Berkowitz and prominent Twitter Rock Stars Warren Whitlock, Gail Goodwin and @Iconic88 discuss personal branding from “Twitter Rock Stars,” how to get started with Twitter, how to create winning Twitter profiles, top Twitter applications, Twitter lingo, how to measure and track results, examples of business success stories, “the 3 E’s of social…
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