EP082: From Attorney to Quality Legal Leads + 30 years in between – Meet Kevin Chern!

Ten Golden Rules Internet Marketing for Law Firms Podcast

We just wrapped up an incredible session with Kevin Chern, recovering attorney, the mastermind behind turning law firms into high-volume powerhouses. Kevin shared his journey from crafting a national virtual law firm to advising businesses on smart growth without compromising life goals. He emphasized the significance of non-branded third-party leads, innovative marketing channels, and provided invaluable advice for young attorneys looking to carve out a successful career.

Want to expand your market reach and attain peak efficiency in your legal practice? Tune in to this episode to learn from one of the best in the business. Remember, strategy isn't just about growth; it's crafting the life and the business that you want.

Key Topics

• 00:00 Entrepreneur and lawyer, founder of Total Attorneys, pioneered lead gen in legal space, fought for legitimacy in lawyer marketing.
• 04:45 Law firms evolved in business approach, increased online marketing in early 2000s.
• 10:55 After leaving law firm, focused on purposeful life, helping people solve business challenges, building personal network.
• 16:24 Proven lead generation for law firms, offering access to new lead sources and scalable solutions.
• 24:38Digital marketing agencies help firms with growth challenges by finding solutions to increase the average case value
• 32:11 Prioritizing foresight, planning, and discipline in business decisions.

About Kevin Chern:

After 25 years of building businesses while navigating some of the most complex paths to success, Kevin Chern founded Sanguine Strategic Advisors to lend his insight and experience to other serial entrepreneurs, small business owners and folks in need of a roll-up-your-sleeves innovator, deal maker and doer. Among his many pursuits:

Kevin is the founder and former Managing Partner of UpRight Law, the largest consumer bankruptcy law firm in the U.S., based in Chicago, built from the ground up starting in 2014. He founded and led UpRight in its mission to improve people's lives by providing the highest quality services, most effective legal strategies and world class customer service. He leveraged systems, technology, operations and the intense subject matter expertise of local bankruptcy practitioners to build America's premier virtual consumer law firm, allowing consumers to interact with their lawyer online. The firm successfully represented over 30,000 clients during his tenure as Managing Partner.

Previously, Kevin was a co-founder and President of Total Attorneys, the pioneer of lead generation in the legal industry. In his capacity as President, he was a marketing, technology, business development and law firm management consultant to 1100+ law firms nationwide and successfully fought regulatory battles across the country to legitimize lead generation in the legal industry.

Kevin has architected five comprehensive law office CRMs and dozens of legal websites, is an expert in law practice development, having created practices in bankruptcy, consumer protection litigation, bankruptcy litigation, class action litigation, lemon law, personal injury, workers compensation and DUI.

He is a leader in the digital marketing space and is a consummate deal maker. He was named an inaugural member of the Fastcase 50, as one of the country's smartest, most courageous innovators, techies, visionaries, & leaders in the legal space. Kevin is also an inductee in The Chicago Area Entrepreneurship Hall of Fame and his companies have twice been on the Inc. 500 list of fastest growing private companies in America.

Kevin has built numerous other businesses over the last 25 years and is passionate about entrepreneurship and mentoring other lawyers and business professionals. Check out his LinkedIn Profile for more.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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