Cele mai bune Digital Edge podcast-uri (2024)

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683 | News from the EDGE | Week of 5.13.2024 40:14

2d ago40:14

40:14

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content deca…

1
682 | Real World E-E-A-T w/ Michael Lewittes 43:46

4d ago43:46

43:46

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael has achieved leadership positions for companies such as NBC, The New York Post, and New York Daily News. In this episode Michael walks you through his…

1
681 | News from the EDGE | Week of 5.6.2024 50:31

12d ago50:31

50:31

Welcome back to news from the EDGE! Mordy couldn’t make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newscasting a crack! Google’s March 2024 Core Update has come to an end! The update consisted of sizable algorithm changes to reduce low quality and irrelev…

1
680 | Authentic AI w/ Michel Fortin 40:17

13d ago40:17

40:17

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and use…

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679 | News from the EDGE | Week of 4.29.2024 32:32

17d ago32:32

32:32

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update…

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678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin 37:46

18d ago37:46

37:46

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI vir…

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677 | Fending off Local Attacks w/ Joy Hawkins 45:16

26d ago45:16

45:16

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this …

1
676 | Getting Tactical with Local SEO w/ Joy Hawkins 39:54

1M ago39:54

39:54

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing …

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675 | News from the EDGE | Week of 4.8.2024 46:24

1M ago46:24

46:24

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the tru…

1
674 | Drawing The Line With AI Content w/ Simon Cox 39:51

1M ago39:51

39:51

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users…

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673 | News from the EDGE | Week of 4.1.2024 40:33

2M ago40:33

40:33

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. Did we get ya? Happy April Fools from all of us at EDGE of the Web! This week we investigate a new lawsuit against Facebook and Instagram as allegatio…

1
672 | Reflecting on SEO and Web Development History w/ Simon Cox 37:52

2M ago37:52

37:52

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and optimization under his belt. Learn how to acclimate to industry advancements as Simon shares his experience adapting to rapid technology expansion. List…

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671 | News from the EDGE | Week of 3.25.2024 44:48

2M ago44:48

44:48

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summaries do, in fact hurt search traffic. Google finds a new ally in Disney to expand real-time ad exchange, meaning that marketers will have broader acces…

1
670 | The GA4 Concert and Afterparty w/ Brie Anderson 44:03

2M ago44:03

44:03

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This week, Erin and Brie will take you through the rehearsal process necessary to rock out a live GA4 performance! Learn to develop a rehearsal plan of ana…

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669 | News from the EDGE | Week of 3.11.2024 41:14

2M ago41:14

41:14

TikTok is potentially looking at a ban in the U.S if they don’t adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on Google Ads? Not so fast! Aaaaaaaaand, it’s core update time! That’s right, the first 2024 core update is upon us with Google releasing major enhancemen…

1
668 | Rocking Out GA4 w/ Brie Anderson 41:54

2M ago41:54

41:54

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today. Join us on this full-blown rock concert of an episode as Erin and Brie are roadies rockin’ and rollin’ GA4 into the metaphor of a live concert! Disco…

1
667 | News from the EDGE | Week of 3.4.2024 40:41

2M ago40:41

40:41

There’s a lot of movement to cover in the Google realm this week. The carnage continues as a U.S judge grants more class action antitrust lawsuits against Google. Despite the trial, Google continues to make improvements of its own - updating their Local Service Ads with a new verification process to reduce spam. Google is also testing a new feature…

1
666 | Design Thinking for SEOs w/ Ola King 43:55

3M ago43:55

43:55

Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs …

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665 | News from the EDGE | Week of 2.26.2024 45:54

3M ago45:54

45:54

Google Local Services Ads in the Hot Seat Welcome back to the EDGE! No Mordy this week, but no need to worry because the great Cindy Krum of MobileMoxie steps in. A glitch has infiltrated Google’s Local Services Ads and small business owners are NOT happy. Google feels that the U.S government ‘hate us cause they ain't us’, as penalties pile up in p…

1
664 | Search Experience Optimization w/ Ola King 43:57

3M ago43:57

43:57

Ola King started his career as a music producer, learning SEO along the way to help promote his songs and score millions of views. In addition to hosting several MozCon events, Ola practiced as a UX Researcher at Moz before transitioning into independent consulting. Search experience optimization is more valuable than ever before. Discover what met…

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663 | News from the EDGE | Week of 2.19.2024 39:06

3M ago39:06

39:06

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI comp…

1
662 | Local SEO and Google SGE w/ Greg Gifford 54:35

3M ago54:35

54:35

Gearing Up for SGE Welcome back local SEO specialist and COO at Search Lab Greg Gifford. This week Greg joins host Erin Sparks to uncover the myths about local SEO and frequent challenges haunting business owners. Learn the common mistakes small business owners need to keep an eye on while setting up their Google Business Profile, and to wrap it al…

1
661 | News from the EDGE | Week of 2.12.2024 36:19

3M ago36:19

36:19

Google has taken a stand on fake reviews with a new reviews spam algorithm, claiming to have removed over 170 million policy-violating reviews in 2023 - a 45% spike from years past. But numbers are hard, right? How much did they actually increase? AI is jumping the gun! As silly as it may sound, you might want to check the web for a premature AI-ge…

1
660 | How To Dominate Your Local SEO w/ Greg Gifford 49:12

3M ago49:12

49:12

Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamen…

1
659 | News from the EDGE | Week of 2.5.2024 37:56

3M ago37:56

37:56

Hot off the dumping of Bard, Erin, Mordy, and Jacob jump into all the changes happening within Google this week. That’s right… Bard is no more, as Google announces relaunch of chat based AI tool adopting the moniker Gemeni. The UK is increasing criticism of third party cookies, putting Google on the spot. Plus, Google is testing out a new form of G…

Podcasturi care merită ascultate

Digital Edge Podcast-uri

Podcasturi care merită ascultate

1
The Digital Edge

Legal Talk Network

1
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks

1
683 | News from the EDGE | Week of 5.13.2024 40:14

1
682 | Real World E-E-A-T w/ Michael Lewittes 43:46

1
681 | News from the EDGE | Week of 5.6.2024 50:31

1
680 | Authentic AI w/ Michel Fortin 40:17

1
679 | News from the EDGE | Week of 4.29.2024 32:32

1
678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin 37:46

1
677 | Fending off Local Attacks w/ Joy Hawkins 45:16

1
676 | Getting Tactical with Local SEO w/ Joy Hawkins 39:54

1
675 | News from the EDGE | Week of 4.8.2024 46:24

1
674 | Drawing The Line With AI Content w/ Simon Cox 39:51

1
673 | News from the EDGE | Week of 4.1.2024 40:33

1
672 | Reflecting on SEO and Web Development History w/ Simon Cox 37:52

1
671 | News from the EDGE | Week of 3.25.2024 44:48

1
670 | The GA4 Concert and Afterparty w/ Brie Anderson 44:03

1
669 | News from the EDGE | Week of 3.11.2024 41:14

1
668 | Rocking Out GA4 w/ Brie Anderson 41:54

1
667 | News from the EDGE | Week of 3.4.2024 40:41

1
666 | Design Thinking for SEOs w/ Ola King 43:55

1
665 | News from the EDGE | Week of 2.26.2024 45:54

1
664 | Search Experience Optimization w/ Ola King 43:57

1
663 | News from the EDGE | Week of 2.19.2024 39:06

1
662 | Local SEO and Google SGE w/ Greg Gifford 54:35

1
661 | News from the EDGE | Week of 2.12.2024 36:19

1
660 | How To Dominate Your Local SEO w/ Greg Gifford 49:12

1
659 | News from the EDGE | Week of 2.5.2024 37:56

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