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Subcast explores everything about communication, strategy, and the behind-the-scenes world of business and marketing. No jargon. No fluff. Just sharp insights, straight from the team at subsign. https://subsign.co/
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In this episode, we explore the deliciously creative world of food-themed marketing. Discover how brands are infusing food elements into non-food products to evoke nostalgia, comfort, and emotional connections. 📌 Dive deeper into the topic on our blog: 👉 Food-themed marketing just got even tastier. 📲 You can also find us here: 🌐 Website: subsign.co…
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In this episode, we explore why surrealism marketing is making a comeback and how brands are using bold, offline experiences to cut through digital noise and reconnect with audiences in unexpected ways. Read the full article - ⁠⁠The Revival of Surrealism Marketing⁠. 📲 You can also find us here: 🌐 Website: ⁠subsign.co⁠ ✍️ Medium: ⁠medium.com/@subsig…
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In this episode, we dive into the all-too-relatable world of the 90% syndrome: the strange slowdown that hits just when a marketing project feels almost done. From endless tweaks to last-minute doubts, we explore why the final 10% can feel like the longest stretch, share some laughs, and look at how teams can power through and actually cross that f…
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In this episode, we talk about sonic branding, what it is, how it works, and why those iconic sounds stick in your head long after the ad is over. Tune in to learn how audio can shape identity and spark emotional connections. Read the full article - Sonic branding: can you hear this image? 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Mediu…
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In this episode, we dive into the role of the outsourced Chief Marketing Officer (CMO): what it means, why it’s becoming a go-to solution for growing businesses, and how it can bring strategic value without the full-time commitment. 📌 Dive deeper into the topic on our blog: 👉 Boost your business with an outsourced chief marketing officer as a servi…
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In this episode, we explore why one trend has taken the marketing industry by storm: anime. Once a niche subculture, anime is now a powerful tool for brands aiming to connect with Gen Z and younger audiences in a visually striking and culturally resonant way. 📌 Dive deeper into the topic on our blog: 👉 Anime is the new trend in marketing. And it’s …
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In this episode, we explore the blurred lines between tech platforms and publishers and why it matters. As Facebook faces scrutiny over its power to filter communication, we dive into the societal and business implications of content control at scale. Is it just a neutral platform, or something more? Let’s unpack the real issue beneath the headline…
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In this episode, you’ll discover how Wrexham has masterfully woven its traditions, dark history, football legacy, and a Disney+ documentary into a powerful city branding strategy. From grassroots passion to global attention, it’s a fascinating case of place marketing done right. 📌 Dive deeper into the topic on our blog: 👉 Wrexham: A Tale of Communi…
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In this episode, you’ll learn more about the comeback of mascots in marketing and how brands can leverage nostalgia to reach challenging audiences like Gen Z. 📌 Dive deeper into the topic on our blog: 👉 Unhinged Mascots in Marketing 📲 You can also find us here: 🌐 Website: subsign.co ✍️ Medium: ⁠medium.com/@subsign 💼 LinkedIn: ⁠linkedin.com/company/…
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In acest episod am discutat cu Gabriel Dumitriu despre scrisul creativ, putin despre experienta de self publishing si self promo de carte, cat, printre altele. Link-uri de interes invitat: https://pupazadmt.ro/ https://www.facebook.com/pupazadinmortiitei https://www.facebook.com/gabriel.dumitriu.1 Ne poti gasi aici: subsign.co/ www.facebook.com/sub…
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In acest episod am discutat cu Alecsandru Grigoriu despre (UX)User eXperience, putin despre (CX)Client eXperience, (UI)User Interface si Lidl 😂. https://www.facebook.com/leonnade.studio/ https://www.youtube.com/c/TheUXRecipeShow https://www.instagram.com/leonnade.studio/ https://www.instagram.com/uxrecipe Cu siguranta vom face tot posibilul sa avem…
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Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgi…
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Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Madalina: https://www.instagram.com/madalina27iordache/ subsign.co/ www.facebook.com/subsign/ medium.com/@subsign www.instagram.com/subsign/ www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si…
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Link-uri de interes: Youtube: shorturl.at/buGLR Clubhouse: https://www.joinclubhouse.com/ TikTok vs Instagram: https://www.manafu.ro/2021/01/tiktok-a-depasit-instagram-in-romania/ Whatsapp: https://globalnews.ca/news/7570323/whatsapp-facebook-privacy-policy-explained/ Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: ht…
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Despre branding se vorbeste de cele mai multe ori doar din perspectiva de logo, astfel esenta in sine a unui brand fiind omisa. Despre Brand-ul de Angajator se vorbeste si mai putin, dar Bogdan a incercat sa corecteze asta in cadrul The Marketing Experience 2019. Varianta video poate fi gasita aici: https://www.facebook.com/watch/?v=268622134468078…
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Am avut cu colegii Călina Cenan, Dorin Lazăr și Sergiu Motreanu o discuție ușoară, interesantă și veselă despre podcasturile noastre și despre noi. Cum ne-a venit ideea să facem podcasturile, cum arată procesul de pregătire, de ce le facem și care este orizontul nostru de timp.De către Natan Garștea, Dorin Lazăr, Sergiu Motreanu, Călina Cenan
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Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…
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Link-uri de interes: Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ su…
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Link-uri de interes: Startup-ul care plasează reclame în spațiile goale din filmele de pe Netflix sau HBO Go: https://www.startupcafe.ro/marketing/startup-reclame-spatii-goale-filme-netflix-hbo-go.htm?fbclid=IwAR1X6qCTAMJHAEUm8nc_WNC9uKQheTlcW6GgFGK-NU9JcQYqNT83DVOgHE4 Superbowl ads: https://adage.com/article/special-report-super-bowl/super-bowl-co…
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In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau. Link-uri de interes: Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8 Cybertruck vs. Ford: http://tiny.cc/n1p1gz Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater Ne poti gasi…
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In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor. http://comic-con.ro/ https://www.facebook.com/eeccon https://www.instagram.com/comiccon.romania/ A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discu…
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Exemple: https://www.facebook.com/medaland.ro/ https://www.facebook.com/vinurilezaz/ https://www.facebook.com/tikivillageiasi/ https://www.facebook.com/Mihai.Traistariu/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/…
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In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut. Ne poti gasi aici: subsign.co/ www.fa…
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In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid. Link-uri de interes: https://www.manafu.ro/2019/03/tiktok-romania/ https://blog.hootsuite.com/what-is-tiktok/ https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html Lil Nas X http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-ti…
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In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business. Link-uri de interes: 1. Reclame Similare KAFUNE https://www.youtube.com/watch?v=t7wCPOIvpkk https://www.youtube.com/watch?v=kOF_oiTP-E0 Lapte Maresi https://www.youtube.com/watch?v=Mc32BisXu-4 Heinz h…
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