The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
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Turi Ryder, author of “She Said What? (A Life on the Air)” has hosted her own radio shows in LA, Chicago, Minneapolis, and Portland. She gives advice, which you probably should not take, and tells stories, which you probably should not believe. Marci Persky spent years reporting and editing for UPI and other news organizations. She's worked in radio news and as a talk show host, for stations from her hometown of Kalamazoo Michicgan and her second home, Chicago. Marci now lives in Arizona, so ...
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Each and every Monday, 3 friends come together with 3 random topics to talk it out for your amusement. Enjoy
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Podcast by He Said, She Said
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The #WhatSheSaidPodcast are Two Unapologetically Black 20 Something Londoners dishing their views on Life, Work, Relationships and so much more! Want us to discuss what's on your mind or what the topic of your WhatsApp Group convo is? Email Us: WhatSheSaidPodcast@gmail.com Twitter: @ItsNanz & @MissWhitneyQ #WhatSheSaidPodcast #WSSPodcast
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That's What She Said is a live storytelling event in Fayetteville, AR. Performers share hilarious stories of shame, love, hate, junior high, and everything and between. Inspired by great shows like The Moth, You're Being Ridiculous, and The Monti, and of course, thats what she said jokes.
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S.H.E. Said It Podcast is the voice of Strength, Hope and Empowerment! My journey may be familiar in the eyes of others with no understanding or uncertainty in what’s to come. This podcast will reassure you that whatever it is, S.H.E. (HE’s) on the way. Tune in #today #podcast Support this podcast: https://podcasters.spotify.com/pod/show/shesaiditpodcast/support
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Marci is working her way through bargain-priced Haloween candy. But Turi is working on Election 2024 Getting out the Vote, AND protecting lawn signs at peril of her life, or her sanity. It's our once-in-a-lifetime Election Special. Be civil.De către Shebops Productions
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The Power of Direct Mail in a Digital World with Wilson Zehr
35:38
35:38
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35:38
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise and…
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Turi volunteers to “Get Out The Vote”. She would have preferred to “Get out of the car.” When you try not to be a super controlling person…and then give up. “What does it taste like?” and other annoying questions.De către Shebops Productions
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Marci prepares for surgery, and her greatest fear is what she’ll say while she’s “under”. Exotic pets, large smelly salamanders, and vicious insects. The rats of Chicago—a memory that refuses to die. The hypocrisy of the bedroom closet.De către Shebops Productions
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What to say when someone asks you for your opinion….but doesn't really want it. Chicago rats vs New York Rats, and the places you can find (or avoid) them. Turi has a friend who may win a grudge-holding contest, if they ever hold one.De către Shebops Productions
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How Much is a Lifetime Supply?
15:51
15:51
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15:51
Extreme Arizona snow, fire, and marauding animials. The dangerous chair and the dislocated breast. Medical nightmare—the real kind. Things you used to think you had a lifetime supply of…and now you don’t. How to break your foot while saving the environment.De către Shebops Productions
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Sports regalia: how soon is too soon to stuff you baby into it? Turi tries to "Get out the Vote" during the football game. Filthy bumper stickers, and the people who affix them to their trucks. Backyard camping--did you forget something? What to do with the toilet paper.De către Shebops Productions
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How to Adapt and Evolve Without Losing Focus
36:55
36:55
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36:55
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the cou…
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Marci takes a new pet to the vet, and ends up in a passel of French tourists. Turi has a bad feeling about the French. Sounds (not the usual ones) of the bathroom, and odd toilet seats we have known. The customer service "stand your ground " principle.De către Shebops Productions
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The spouse and his business partner. Marci hits the deck—literally—thanks to the dog. Compulsive hostessing. Sick of your leftovers. Tarantulas are on the march in Arizona. World’s stupidest news story (thanks, “Block Club Chicago” for the winner)—it’s all about bats. Where are the editors when you need them?…
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Sneaking into places only old people are allowed to go. More about bossy friends. Door décor and dusty candy. Decoy treats. The curse of fruit salad.De către Shebops Productions
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Marci has a day off. She spends it with a baby, firearms, and excrement. Turi has a day off. She spends it interrupting people's favorite pastime. Too many executives are tough on a carpool. Bad news on your bumper sticker.De către Shebops Productions
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Can You Be Buried Under Your Swimming Pool?
15:40
15:40
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15:40
When your day takes an odd twist, and social media is to blame. Old technology Turi and Marci want to keep for the rest of their lives…which makes them think about how long they’ve got. Buying a house with a “family plot” (so far, we have not seen this on “Househunters”.)De către Shebops Productions
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Navigating Leadership and Branding in a Hybrid World with Dan Regard
47:59
47:59
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47:59
In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication while bui…
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Turi's first community college assignment is over, and teaching is even harder than it looks. Marci has yelled at TWO celebrities: Greg Allman and George Carlin—and then worried one of them was trying to poison her. Can you really multitask? Owners’ manuals—Marci’s policy of never looking at them has finally caught up with her.…
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Turi is a guest on The Mark Thompson Show, with Kim McAllister. Trying to remember people you may have once dated. Did Turi once upon a time spill red wine on a famous person’s white shirt? Looking up Chuck Negron of 3 Dog Night. A big apology to pet owners and parents, because what did Turi know before she had one and was one? Marci’s down to only…
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End of a Friendship (Vacation Pt. 3)
15:51
15:51
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15:51
What does it take to dissolve a “couples’ friendship”? Marci has a much higher tolerance than Turi does…but yet another vacation trip is involved. This one features someone ELSE’S boat.De către Shebops Productions
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The Importance of Having a Strategic Brand Plan
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37:10
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37:10
In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (whe…
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Vacation Pt 2: An Act of Fraud
15:26
15:26
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15:26
Duct tape. You need it on every vacation. Do you have the correct paperwork? Marci’s pet cemetery/deep freeze. A spin through the 80’s in Marci’s husband’s not-so-new, not-so-functioning boat.De către Shebops Productions
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Exotic Vacation pt1 (Bitten, Broken, and Backwards)
14:58
14:58
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14:58
Bitten, Broken, and Backwards. Both Marci and Turi had the wrong kind of exciting vacations. Marci goes first….De către Shebops Productions
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Unlocking Leadership for Your Brand with Chris Hutchinson
43:04
43:04
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43:04
In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leader…
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The Psychology of Branding Pt. 2 with Dr. Tricia Groff
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54:19
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54:19
In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foste…
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Packing for two different countries, Marci and Turi compare notes about what you can take through customs, and how much hair product you really need in the jungle. He who laughs worst. Wandering hordes of banned house pets.De către Shebops Productions
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Romantic vs cute. The unexpected text. Marci will measure her vacation thrills (no, not all of them). Marci’s pina colada machine. What went wrong at the post office. Things Turi taught her kids, especially “the complainer”. If you screw up, you will learn.De către Shebops Productions
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Exactly what it sounds like—only plural. Marci reveals her research techniques for purchasing only the best—sometimes. Who cares if it works, as long as it's pretty, (Especially if it's on TV)?De către Shebops Productions
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Marci starts drinking…but it’s for her health. A husband’s purchase makes sense only to half the podcast. Invitation to the vacation Turi will never take, and Marci unpacks (again). What gets mailed.De către Shebops Productions
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The wolf pee question is solved…but then there are other animals. A celebrity death announcement. Another death announcement—this one with made to avoid becoming “fake news.”De către Shebops Productions
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If You Plan It, Something Will Happen
10:32
10:32
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10:32
Dogfights, prescriptions, vacations. Anything can go wrong. We catch you up…and begin Marci’s pre-travel planning. In her case, that is almost never a good idea.De către Shebops Productions
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Do you have “that friend” who insists on talking politics? Turi has made a decision about that friend, while Marci has committed herself to a new philosophy, and bought a tee shirt to prove it. The Olympics are on….but what if you need news? Meanwhile, at the Sh—storm of Awesomeness Ranch, nobody smells very good.…
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Consumer Insights and Branding with Brett Townsend
56:58
56:58
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56:58
In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares a…
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Does your workday involve getting hit by a beer cozy? Or maybe risking death at a hockey rink? How to get rid of unwanted outside-your-house guests, while offering them tasty treats.De către Shebops Productions
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Friends Don't Feed You Raw Broccoli
15:37
15:37
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15:37
Everyone has the same tech question. You can fix it the nice way, or the violent way. We’re going to leave you in the car. The eternal opening of the Olympic games. After effects of break dancing. The aspirational house next door. More of Turi’s tips on how to complain while being only slightly rude. The psychology of catering to vegetarians.…
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Did you ever walk into the wrong movie theater at a multiplex? The same thing can happen at your house. A new ratings system for film. Ghostwriters and rock stars. The lure of ancient candy, and the end of the jar of jam. PS the really bad 70’s hit that was stuck in Turi’s head was Mouth and MacNeil’s “How Do You Do”.…
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Marci updates you on her week. You will feel younger when you hear it. Someone asks for "The before picture". Bathing in nail polish. A miracle cure for the coffee-stained outfit.De către Shebops Productions
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Not enough pajamas. Top 3 arguments in Turi’s marriage…turn out to all be the same. Fighting in the language of kindergarten. Marci knows nothing about being a mother—according to someone who has been doing it for six whole months. A hole in your house.De către Shebops Productions
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The Financial Side of Branding with David C. Barnett
1:01:09
1:01:09
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1:01:09
Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the “silver tsunami” and internet “influenc…
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Marci has a mishap, and must live with it for the rest of the recording session. How to boil an egg...forty years of knowledge, and a hacky sack. Librarian bulliten board wars, and the Community College Podcasting Class. Broadcast engineers' favorite question, and why they ask it.De către Shebops Productions
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What you must clean to run and AirBnB Ways to trick people, and yourself, by imagining things are “fun”. First, a life of deprivation…then the payoff.De către Shebops Productions
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A heat wave on the mountain, and all kinds of creeping things are finding their way to Marci's front porch. And then there are the scary boxes....De către Shebops Productions
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The Psychology of Branding with Dr. Tricia Groff
42:57
42:57
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42:57
In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strateg…
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When your power goes out…was it goats? When you love someone, you move the roadkill. How quickly does someone show you they’re nuts? Love of movie violence—a dating red flag?De către Shebops Productions
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Home improvements, potty training, French whores, ear gauges, and other mistakes parents make.De către Shebops Productions
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Marci spends a day at the hospital, surrounded by cops. It’s not what you think. At Turi’s house, a fascination (not hers) with the digestive tract of the foster dog. Train your puppy just like Megadeath wouldDe către Shebops Productions
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Monsoon season on Marci’s mountain. Marital thermostat wars. Quest for sleep. Animals in the bed. AI and your phone. How to get published in a tabloid.De către Shebops Productions
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The Marriage of Branding and Relationships
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35:22
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35:22
In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, tru…
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Hey, is that your old tee shirt? Peculiar grooming tools, and the people who need them. A new weather word. Have you tried to convince a friend that something is true because you saw it on video? Marci has seen the unbelievable. Turi doesn’t believe it. Dead things.De către Shebops Productions
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Your relationship may contain a truth teller…or you might be married to Turi, a truth evader. Marci gets blamed for something, and she’s ALMOST sure she didn’t do it. The car that says too much. The Pride festival returns to rural Arizona. Odd pairings.De către Shebops Productions
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The neighborhood co-op that is never ever going to open. How to solve most household problems—with electricity! Marci is awash in cowboys and tobacco. Ill-considered green space.De către Shebops Productions
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The dog is stuck. A tiktok video is stuck. Everything is STUCK. And you may join a cult more easily than you thought.De către Shebops Productions
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The Performance of Branding with Jason Friedman
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48:31
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48:31
Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason's passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same p…
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