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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ask The Gluten Free Chef
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Content provided by Ask The Gluten Free Chef and The Gluten Free Chef. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ask The Gluten Free Chef and The Gluten Free Chef or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast where questions pertaining to gluten free living, gluten free eating, and celiac disease are discussed, dissected, and laid bare.
…
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3 episoade
Marcați toate (ne)redate ...
Manage series 1024687
Content provided by Ask The Gluten Free Chef and The Gluten Free Chef. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ask The Gluten Free Chef and The Gluten Free Chef or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Podcast where questions pertaining to gluten free living, gluten free eating, and celiac disease are discussed, dissected, and laid bare.
…
continue reading
3 episoade
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1 Season II Episode VIII| Celiac Strong w/ Sabrina DeVos 48:55
48:55
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And we made it. The last episode of #seasonII. I wasn't sure how I would end this season or if this episode would even happen. But it feels right to call it a wrap for this season. Getting linked in with Sabrina took awhile as she just started her freshman year in college last fall. We were finally able to sync our schedules and re-record this pod since our first recording was lost in space via technical difficulties. I'm elated this share Sabrina's story with you all. She is an amazing young woman doing something amazing work for young folks with celiac disease through her Celiac Strong Summer Camp. I won't ruin your listening session but today is special because it marks the first day of registration for the 2016 camp which will run July 24-27, 2016. Like, love, share, listen and be sure to visit www.celiacstrongcamp.org to learn more about the camp and how you can be a part of Sabrina's amazing celiac journey. As always keep tuned into to our blog www.theglutenfreechefblog.com for a recap and reflection of this season and more details on Season III. You won't want to miss out. Be well. Be Celiac Strong. Send your celiac or gluten free questions to AskTheGlutenFreeChef@gmail.com Music: www.bensound.com…
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1 Season II| Episode VII From Scratch Fast w/co - host Nicki Sizemore 54:27
54:27
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I apologize for the delay in getting episode VII to you. Between writing, blogging, teaching, and dodging the flu virus January has been crazier than I planned. Fortunately for you, this episode is so worth the wait. I sat down with Nicki Sizemore food writer, blogger, chef, and author a few weeks ago during the release week of her first cookbook: The Food Processor Family Cookbook. It took quite a bit of finagling to coordinate our busy schedules but when we finally got together the interview and episode is simply one for the record. Nicki and I dish on her journey to gluten free living and how a gluten sensitivity diagnosis led to her taking back her life and her kitchen. In-between, I gush over her new book, how awesome it is, how much I love it, and how everyone else needs to go out and get it like NOW! To learn more about Nicki's book for yourself visit her website: nickisizemore.com We only have two episodes left of this season so keep it locked to learn more and visit www.theglutenfreechefblog.com Send your celiac or gluten free questions to AskTheGlutenFreeChef@gmail.com Music: www.bensound.com…
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1 Season II:Episode VI |What Is The Paleo Diet w/Co-Host Alicia Alvarez 1:01:02
1:01:02
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Hello and Welcome to episode VI; the very first episode of 2016. This week I chat once again with the lovely Alicia Alvarez featured writer and guest co-host of the podcast. We recorded this episode last fall but thought it would be most appropriate to air it at the top of the New Year. Every one seems eager to add a new healthy resolution to repertoire but many don't really know what they are subscribing to when they hear the word paleo. We hear so much about gluten free and even more about paleo that we thought it would be good to broach the subject officially on the podcast. Alicia takes the lead in this episode as she once strictly subscribed to the paleo lifestyle thereby adding to her expertise and insight on the subject. We have a very lively and information rich discussion. We also debut a new "bits and pieces" hot topics like segment that at the time spoke to the most pressing current events revolving around celiac and gluten free living. Be sure to keep up to date on the latest news and updates on the gluten free chef blog and take a look at the newly redesigned site www.theglutenfreechefblog.com Send your celiac and gluten free questions and comments to AskTheGlutenFreeChef@gmail.com we would love to know what you think about our new look. Music: www.bensound.com…
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