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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Intelligence. Unclassified.
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Content provided by NJOHSP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NJOHSP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The purpose of this podcast is to provide unclassified information about current trends in homeland security for the state of New Jersey, as well as educational information and resources for your awareness.
28 episoade
Marcați toate (ne)redate ...
Manage series 111080
Content provided by NJOHSP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NJOHSP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The purpose of this podcast is to provide unclassified information about current trends in homeland security for the state of New Jersey, as well as educational information and resources for your awareness.
28 episoade
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Intelligence. Unclassified.

1 Episode 5: Intelligence. Unclassified. - Season 8, Episode 5: Secure the Shore 25:36
25:36
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. In our final episode of "Intelligence. Unclassified.," NJOHSP subject matter experts and the Mayor of Point Pleasant discuss the Secure the Shore initiative. Thank you to all our viewers as our Intelligence. Unclassified. podcast series comes to an end.…
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Intelligence. Unclassified.

1 Episode 4: Intelligence. Unclassified. - Season 8, Episode 4: Internship Program 15:48
15:48
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. In this month’s episode of Intelligence. Unclassified., NJOHSP’s Human Resources Bureau Chief gives insider tips on the agency’s paid internship program.…
This episode, published April 5, 2024, features the following stories: The NJCCIC Cautions Users to Be Aware of Subdomain Hijacking Operations The Change Healthcare Ransomware Attack Highlights the Far-Reaching Impacts of Cyber Incidents Malicious Copycat Applications Were Found in the Apple App Store The NJCCIC Warns of Threat Actors Leveraging Artificial Intelligence in Tax Scams…
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Intelligence. Unclassified.

1 Episode 3: Intelligence. Unclassified. Season 8 Episode 3: 2024 Threat Assesment 22:42
22:42
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode features NJOHSP analysts, who provide an overview of the 2024 Threat Assessment .
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Intelligence. Unclassified.

1 Episode 1: Intelligence. Unclassified. Season 8 Episode 1: Bleeding Control Kits 12:17
12:17
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published February 7, 2024, features NJOHSP experts, who provide an overview of the agency’s latest initiative, bleeding control kits. The kits are planned for distribution, free of charge, to houses of worship across the state in the coming months.…
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Intelligence. Unclassified.

1 Episode 12: Intelligence. Unclassified. Season 7 Episode 12: Navigating the Holiday Season Safely 18:23
18:23
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published Dember 6, 2023, features experts from NJOHSP who provide an overview of best practices for safety this holiday season, as well as some insight agency initiatives that are helping ensure safety in New Jersey.…
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Intelligence. Unclassified.

1 Episode 11: Intelligence. Unclassified. Season 7 Episode 11: Critical Infrastructure Security Month 23:17
23:17
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published November 29, 2023, features experts from NJOHSP, NJSP and local government who provide an overview of critical infrastructure security plans and initiatives in New jersey, as well as insight into a path forward.…
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Intelligence. Unclassified.

1 Episode 10: Intelligence. Unclassified. Season 7 Episode 10: Cybersecurity Awareness Month 19:28
19:28
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published October 31, 2023, features experts from NJCCIC who provide an overview of cybersecurity threats and best practices, as well as an overview of the Cyberstart America competition.…
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Intelligence. Unclassified.

1 Episode 9: Intelligence. Unclassified. Season 7 Episode 9: National 'See Something, Say Something' Month 18:47
18:47
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published September 30, 2023, features experts from NJOHSP who provide an overview of the 15 signs of suspicious activity, as well as discussing the importance of reporting suspicious activity when you see it.…
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Intelligence. Unclassified.

1 Episode 8: Intelligence. Unclassified. Season 7 Episode 8: New School Safety Measure: NJ's School Mapping Initiative 25:51
25:51
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published September 10, 2023, features experts from NJOHSP, NJSP and NJDOE, who provide an overview of New Jersey’s new school mapping initiative, as well as discussing the importance of interagency collaboration for school safety.…
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Intelligence. Unclassified.

1 Episode 7: Intelligence. Unclassified. Season 7 Episode 7: EAP: State’s Latest Measure to Safeguard Worshipers 18:14
18:14
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published August 1, 2023, features NJOHSP experts, who provide an overview of New Jersey’s new Emergency Action Plan mandate for houses of worship, as well as the template NJOHSP has made available.…
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Intelligence. Unclassified.

1 Episode 6: Intelligence. Unclassified. Season 7 Episode 6: Recognizing the Signs of Radicalization 36:42
36:42
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published June 30, 2023, features NJOHSP analysts, who provide an overview of mobilization and radicalization indicators as it relates to extremism.…
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Intelligence. Unclassified.

1 Episode 5: Intelligence. Unclassified. Season 7 Episode 5: Secure the Shore 2023 13:26
13:26
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published June 6, 2023, features NJOHSP operations experts, who provide an overview of current NJOHSP efforts to secure the Jersey shore for Summer 2023.…
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Intelligence. Unclassified.

1 Episode 4: Intelligence. Unclassified. Season 7 Episode 4: New Drone Dashboard to Promote Safer Skies in New Jersey 7:13
NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published May 17, 2023, features NJOHSP and NJSP experts, who provide an overview of the new NJOHSP Drone Dashboard.…
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Intelligence. Unclassified.

1 Episode 3: Intelligence. Unclassified. Season 7 Episode 3: 2023 Threat Assessment. 16:36
16:36
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NJOHSP’s Intelligence. Unclassified. podcast provides unclassified information about current trends in homeland security as well as educational information and resources. This episode, published April 10, 2023, features NJOHSP Analysts, who provide an overview of the 2023 Threat Assessment .
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