AMPLIFY CLW/13th brings you Tracy West, Tournament director for the PGA TOUR’s Valspar Championship

13th Ave Media

Welcome to the 30th episode of Amplify Clearwater Show, powered by 13th Ave Media! We are very excited to take you on a journey to learn more about all of the incredible businesses, nonprofits, and community leaders. In this episode, we are featuring Tracy West, Tournament director for the PGA TOUR’s Valspar Championship!

Tracy West is the tournament director for the PGA TOUR’s Valspar Championship. In her role she leads the strategic and overall management efforts for this official PGA TOUR professional golf tournament, played at Innisbrook Golf Resort. The event is the largest signature sporting event in Pinellas County, annually attracting over 130,000 patrons, 350 corporate partners and 2,000 volunteers and raising over $2 million annually for 80 regional charities.

She is co-founder, executive vice president and partner of Pro Links Sports since 1993 and is responsible for the general oversight of the PGA TOUR’s Wells Fargo Championship and 3M Open and various other company projects. She has been involved in management of 60+ pro tournaments throughout her career including tournament management nationwide for PGA TOUR Champions Tour events and U.S. Senior Opens.

Prior to joining the Valspar Championship in May 2014, for six years West took a break from pro golf tournament management to serve as the senior director of development and signature programs for the Red Sox Foundation and Massachusetts General Hospital Home Base Program, leading the fundraising efforts for this clinical program at Massachusetts General Hospital. She developed multiple large signature fundraising events, including the Run to Home Base in Fenway Park, raising millions of dollars annually.

West serves on the board for the PGA TOUR Tournament Advisory Council, Habitat for Humanity Pinellas and West Pasco Counties, The First Tee of Tampa Bay, AMPLIFY Clearwater (regional Chamber of Commerce), Tampa Bay Sports Commission, Ruth Eckerd Hall, Truist Local Advisory Board (Pinellas County), National Leadership Council for Women of Color Golf and served on the 2019 NCAA Women’s Final Four Local Organizing Committee. She is a member of WISE Tampa (Women In Sports & Entertainment). West has an MBA in Marketing from Michigan State University and a B.S. Finance & Economics from Lake Superior State University.

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