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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management
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Content provided by Michelle and Michelle Siegman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle and Michelle Siegman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Heal Chat was created to provide women with strategies and suggestions to feel more balanced, accomplished and successful in their lives. Each episode will cover a common clinical topic such as: coping, self esteem, stress or a transitional life stage, beginning with post college and moving through to the empty nest. Michelle is a Licensed Clinical Therapist working with women, ages 21-55, living with everyday stressors, anxiety, depression and/or going through significant life transitions.
…
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21 episoade
Marcați toate (ne)redate ...
Manage series 1445713
Content provided by Michelle and Michelle Siegman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle and Michelle Siegman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Heal Chat was created to provide women with strategies and suggestions to feel more balanced, accomplished and successful in their lives. Each episode will cover a common clinical topic such as: coping, self esteem, stress or a transitional life stage, beginning with post college and moving through to the empty nest. Michelle is a Licensed Clinical Therapist working with women, ages 21-55, living with everyday stressors, anxiety, depression and/or going through significant life transitions.
…
continue reading
21 episoade
Alla avsnitt
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

1 Their Almost Leaving the Nest 13:18
13:18
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Our Mom clients often have an increase in anxiety when their children begin to receive their college acceptance letters. We share some tips to bring your bond even closer and specific skills to go over with your kids, so, you feel better about their readiness
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

1 Interview with Alissa French, Midwest Group Director at Cosmopolitan+Seventeen+Women's Health Magazines 36:02
36:02
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We interview Alissa French, a Fashion Executive, Mom of two teens and a dedicated wife. She shares how she balances, prioritizes and sets up her life to stay connected with her family while achieving great success outside her home.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

Surprisingly, lonely individuals often feel most isolated when they are in a room full of people. We explain how and why this is the case, as well as, provide expert advice to lessen the feeling of desolation.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

We provide guidance to assist in your goal setting process, as well as, suggested steps to help shift your overall intentions into action.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

Seasonal Affective Disorder and the basic Winter Blues are quite common. We share several ideas to help you get out of bed and out of your rut even when the temp is below 30.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

When you walk back into your family home and sit around the table, often times, all of the childhood memories and roles come back to life. This week, we provide strategies on how to keep your head on straight and your heart safe when your Mom is telling you what to do and sibling rivalry is at its peak.…
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

In this episode, we speak to the Founder and Bespoke Fitness® Trainer at Studio Delcorpo. We combine forces to provide tips to motivate you to start achieving your fitness goals and balanced health. How do you maintain your workout routine? What impact does physical movement have on mood? This is just a dose of what you will hear today.…
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

1 Call the Container Store, Cause You Are About to GET ORGANIZED 15:20
15:20
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We provide go to strategies to get your days, weeks and months in order to release you of your cluttered mind and reduce the size of your never ending lists.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

1 Your Baby Left for College...Now What? 18:09
18:09
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Whether you have younger children at home, or, not, when each one heads off to college, your emotions and life may feel like they get turned upside down. Let's face it, if it is your first or last one, it is especially hard cause the transition feels magnified. In this episode, we share the common emotions and fabulous strategies to combat your blues and increase the excitement in your own, more open, schedule.…
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

No matter your marital status, today's woman is often expected to motor at 100%, 100% of each day. In this episode, we provide personal and professional experiences and strategies to achieve the most while lessening the guilt of not being everywhere and doing everything all of the time.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

This episode we will focus on the statistics related to fertility in this country, as well as, the impact on the individual. You are not alone, so, we will provide resources to help connect you to others going through the same emotional and physical process.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

We will explore the extremely challenging and essential question of whether you want to bring a child into your home. Whether you are single or married, the same question is an idea worth looking into as it is no longer always a given.
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

Is your day packed with everyone else's task list? Are you feeling stretched mentally and physically? Are your eyes shutting before the clock strikes 11am? Have you seen your friends since 2000? Do you ask yourself how you can possibly fit in essential self care time in the midst of your busy life? We will provide ways to ease the burden and make space for YOU.…
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

Tears often flow behind closed doors. While others are seemingly enjoying their lives, or, at least, it appears that way on social media, you are hurting at one more "lost" invite. Whether it is Ladies Night Out that is captured or photos from the wedding of someone you considered a friend, you feel left out and isolated with the walls of your home while scrolling through your phone. Social media's purpose is to connect people, yet, it is one of the current causes of disconnection. Depression, anxiety and general sadness are quite common in this generation of social media. We will share some strategies to lessen its impact on your mood.…
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Heal Chat | Counseling Women | Coaching | Self-Esteem | Stress Management

1 Standing Up When You're Going Down the Aisle 12:21
12:21
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This week the spotlight will be on you, the bride. How to manage your anxiety, others' conflicting personalities, finances and keeping everyone else happy all while you try to stand up for yourself and your vision.
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