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Content provided by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Fabulous Peltoncast: Seattle Sports and More explicit
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Content provided by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Fabulous Peltoncast is a weekly podcast where brothers Kevin Pelton and Tristan Carosino discuss Seattle sports from an analytical perspective (with a focus on the Seahawks, UW football, Mariners and Storm) and search for Seattle’s best food.
…
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435 episoade
Marcați toate (ne)redate ...
Manage series 1466528
Content provided by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tristan Carosino and Kevin Pelton, Tristan Carosino, and Kevin Pelton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Fabulous Peltoncast is a weekly podcast where brothers Kevin Pelton and Tristan Carosino discuss Seattle sports from an analytical perspective (with a focus on the Seahawks, UW football, Mariners and Storm) and search for Seattle’s best food.
…
continue reading
435 episoade
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The Fabulous Peltoncast: Seattle Sports and More

With the NCAA tournaments in the books, we look at the Storm’s full set of options with the No. 2 pick in the WNBA draft and the UW men’s basketball roster taking shape with the addition of two conference players … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

After being unable to record a full episode last weekend with Kevin in Spokane, we’re back to parse Adam Silver’s latest comments on NBA expansion, take stock of the Mariners a week in, ask who’s left on the UW men’s … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 2025 M’s Preview/Talkin’ Taco Time 1:17:45
1:17:45
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A special Peltoncast episode brings season-opening hot takes as well as toasting to an extension that figures to keep Cal Raleigh in Seattle for the foreseeable future and remembering Mitch Haniger’s M’s career after his release. Then Talkin’ Taco Time … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

The return of the Taco Burger 2.0 forced us to throw up the cactus signal and record for the first time in months as we recap Randy’s “Tour de Taco Time” with our guest Colden Cullen, discuss trying the Taco … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

We remember the late Slick Watts after the legendary former Sonics guard turned Seattle basketball fixture died Saturday at age 73, then preview UW women’s basketball matching up with Columbia in the First Four and discuss the Seahawks bringing Cooper … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

Even after three (3) emergency pods in the last week, we’ve still got more thoughts on the Seahawks’ offseason, including their subsequent additions of DeMarcus Lawrence and Marquez Valdes-Scantling and a farewell to Tyler Lockett. Plus a big weekend for … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 Emergency Pod: Seahawks Sign Darnold 36:40
36:40
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Days after trading starting QB Geno Smith, the Seahawks found his replacement Monday by agreeing to terms with Vikings free agent Sam Darnold. We debate the chances of Darnold being an upgrade on Smith and why the process might be … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 Emergency Pod: Seahawks Trade Geno 27:31
27:31
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The Seahawks shocked us Friday by trading quarterback Geno Smith to the Las Vegas Raiders, where he’ll reunite with Pete Carroll, for a third-round pick. We discuss possible replacements for Geno, including free agent Sam Darnold, as well as the … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 Emergency Pod: DK Metcalf Trade Request 17:16
17:16
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We react to Wednesday’s news that Seahawks WR DK Metcalf has requested a trade entering the final season of his contract, which came hours after the Seahawks released veteran WR Tyler Lockett. Plus a look at UW women’s basketball making … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

The Steve Scheffler episode considers the calm before the storm in Seattle sports as we await a crucial Big Ten tournament matchup for the UW women against Minnesota, the Sounders taking on Cruz Azul in the CONCACAF Champions Cup and … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

In honor of Diana Taurasi’s retirement, we discuss whether she’s the greatest “villain” in Seattle sports history before considering Andres Munoz’s new change-up, UW men’s basketball all but being eliminated from the Big Ten tournament, Seahawks news from the NFL … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

After a week off for Kevin’s wedding, we’re back to resume our search for Seattle’s best cookie, discuss disappointing updates on NBA expansion, excitement as the full Mariners squad reports to spring training, the Storm filling out its roster for … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

We’re saying a number of farewells this week, from a Seattle BBQ institution to a beloved Peltoncast hero who signed with the Texas Rangers. But we’re also celebrating the start of Seattle Burger Month, cautiously optimistic about the Mariners re-signing … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 Peltoncast No. 451: Storm Trade Loyd 1:40:36
1:40:36
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After the Storm struck a three-team trade fulfilling Jewell Loyd’s trade request by sending her to the Las Vegas Aces and getting back the No. 2 pick in this year’s draft plus a 2026 first-rounder, we look at how the … Continue reading →
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The Fabulous Peltoncast: Seattle Sports and More

1 Peltoncast No. 450: Ichiro HOF Episode 1:43:10
1:43:10
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A long-awaited podcast features Tristan’s reaction to Ichiro Suzuki missing unanimous selection to the Hall of Fame by a single vote. We also remember Sonics legend Gus Williams after his passing, share the latest on Storm free agency, check on … Continue reading →
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