Underscore podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Underscore Podcast

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Welcome to Underscore: A podcast where two twenty-something year olds dive into how our generation does politics and try to work out why those ways are disregarded by everyone else. Hosted by Rashna Farrukh and James Atkinson.

5 episoade

#Society #Underscore

Underscore Podcast

updated acum 6 ani

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5 episoade

#Society #Underscore

Toate episoadele

Underscore Podcast

1
_hack the election 13:32

acum 6 years13:32

13:32

In our final episode before the election, James and Rashna speak with Avani Dias from Triple J's Hack. We talk with Avani about the issues that are at stake for young voters, why our votes matter at this federal election and how the parties are trying to reach us. This episode was recorded and produced on the lands of the Ngunnawal and Ngambri peoples.…

Underscore Podcast

1
_pressing pause on mainstream media 28:07

acum 6 years28:07

28:07

Rashna and James are joined by Jordan Shanks from Friendlyjordies in this episode. We talk with Jordan about Australia's mainstream media landscape and its impact on young people and our politics. We also talk with Jordan about the process behind making his videos and his national tour "John Howard Really SUCKED". This episode was recorded and produced on the lands of the Ngunnawal and Ngambri peoples.…

Underscore Podcast

1
_the millennial election 13:35

acum 6 years13:35

13:35

In this episode, we talk about what this federal election means for young people. We speak with first time voter Nicola Hames about how she is feeling about voting for the first time, what is at stake for us at this election, and we reflect on the exciting news that a record number of 18-24 year olds are now enrolled to vote. This episode was recorded and produced on the lands of the Ngunnawal and Ngambri peoples.…

Underscore Podcast

1
_is this even satire? 19:13

acum 6 years19:13

19:13

In our first episode, we talk about satire - specifically the Betoota Advocate - and why we can’t get enough of it. We talk with Dr Caroline Fisher from the University of Canberra and Amy Remeikis from Guardian Australia. Together, we look at how satire draws us in, the impact it has on our politics and decide if its good for our democracy. This episode was recorded and produced on the lands of the Ngunnawal, Ngambri and Wiradjuri peoples.…

Underscore Podcast

1
Introducing Undersore 0:40

acum 6 years0:40