Pipeline Meeting - Marketing Podcast About Sales podcast

#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

Pipeline Meeting - Marketing Podcast About Sales

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A marketing podcast about sales. Hear short interviews published every week. Subscribe to follow the latest trends in revops, demand gen, lead gen, sales enablement, and B2B marketing.

51 episoade

Pipeline Meeting - Marketing Podcast About Sales

updated acum 2 ani

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Pagina seriei•Feed

Serii arhivate ("Sursă inactivă" status)

When? This feed was archived on December 30, 2024 12:41 (3M ago). Last successful fetch was on August 12, 2024 15:55 (7M ago)

Why? Sursă inactivă status. Servele noastre nu au putut să preia o sursă valida de podcast pentru o perioadă îndelungată.

A marketing podcast about sales. Hear short interviews published every week. Subscribe to follow the latest trends in revops, demand gen, lead gen, sales enablement, and B2B marketing.

51 episoade

#Business #Sales #Marketing #Intro CRM #Harris Kenny at Intro CRM

Toate episoadele

Pipeline Meeting - Marketing Podcast About Sales

1
Switching from Salesforce to HubSpot with Katie Bevilacqua at ConexEd 10:53

acum 2 years10:53

10:53

Katie Bevilacqua is the Director of Operations at ConexEd, a higher ed edtech startup that migrated from Salesforce to HubSpot. Her and the team are investing in increasingly sophisticated marketing to take their product to market. Laying the right foundation is just the start. Once the finishing migrating from Salesforce to HubSpot, the work began in earnest to see what's working and try new things. We talk about topics like customer journey mapping, lead attribution, and how their B2B marketing efforts are really distinct from what you'd see in a more conventional B2C organization. Jump ahead: (00:00) - Intro (00:28) - Switching from Salesforce to HubSpot (03:11) - Measuring ROI in HubSpot (05:04) - Being strategic as a marketer (07:02) - Managing longer sales cycles (10:25) - Follow Katie Bevilacqua (10:38) - Outro Find Katie on LinkedIn: https://www.linkedin.com/in/katelynbevilacqua/ Find ConexEd online: https://conexed.com/…

Pipeline Meeting - Marketing Podcast About Sales

1
How personality can drive sales with Brandon Kim at Crystal 12:59

acum 2 years12:59

12:59

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product. Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works. Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/ Find Crystal online: https://www.crystalknows.com/ Skip ahead: (00:00) - Intro (00:28) - What is adaptive selling? (01:51) - Personality assessments (04:31) - Value for sales (05:28) - How Crystal works (09:10) - Uses outside of sales (10:04) - Applying to ABM (12:08) - Follow Brandon Kim (12:45) - Outro…

Pipeline Meeting - Marketing Podcast About Sales

1
Enterprise sales strategy with Aaron Mellman at Aiden Technologies 15:41

acum 2 years15:41

15:41

Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire. Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more. Aaron also talks in detail about how Aiden's sales team is structured, working with SDRs and sales reps, and sales automation. Jump ahead with the following chapter markers: (00:00) - Enterprise sales strategy with Aaron Mellman at Aiden Technologies (00:28) - Enterprise sales strategy (04:17) - Marketing with HubSpot (07:00) - Sales-marketing alignment (08:07) - Cold outreach (12:57) - Positioning (14:38) - Follow Aaron Mellman (15:26) - Outro Find Aaron Mellman on LinkedIn: https://www.linkedin.com/in/aaronmellman/ Learn more about Aiden Technologies: https://www.meetaiden.com/…

Pipeline Meeting - Marketing Podcast About Sales

1
Implementing inbound marketing with Pete DeOlympio at Cleartelligence 11:20

acum 2 years11:20

11:20

Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next. He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as customer storytelling through case studies. Pete also talks about how he works with his counterpart in sales, how channel sales fit into their strategy, and what he did immediately to level up the brand's website and social presence. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - Getting recruited (01:44) - Establishing an inbound function (02:16) - What's working in inbound (04:05) - Working with sales (05:10) - Lead generation (06:00) - Account-Based Marketing (ABM) (07:22) - Intent-based data (08:24) - Steady growth (10:03) - Follow Pete DeOlympio (11:05) - Outro Find Pete DeOlympio on LinkedIn: https://www.linkedin.com/in/petedeolympio/ Learn more about Cleartelligence: https://www.cleartelligence.com/…

Pipeline Meeting - Marketing Podcast About Sales

1
Community-led growth marketing with Connie Lund at testRigor 13:03

acum 2 years13:03

13:03

Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team. She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics. Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - Marketing as community building (03:16) - Valuable marketing spend (04:14) - Sales with PLG (06:27) - Community in the sales funnel (09:20) - Organic vs SDRs (11:09) - Marketing in a silo (12:49) - Outro Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/ Learn more about testRigor: https://testrigor.com/…

Pipeline Meeting - Marketing Podcast About Sales

1
Customer research driving sales with Ryan Paul Gibson at Content Lift 13:31

acum 2 years13:31

13:31

Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck. He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are navigating uncertain times right now. Ryan also contextualizes this type of work and shares examples like The Mom Test by entrepreneur and writer Rob Fitzpatrick. Jump ahead with the following chapter markers: (00:00) - Intro (00:28) - De-risking marketing (01:27) - Arguing for your budget (03:12) - Aligning with sales (05:18) - Customer research (08:39) - Beyond personas (10:39) - Research amidst uncertainty (13:16) - Outro Find Ryan Paul Gibson on LinkedIn: https://www.linkedin.com/in/ryan-paul-gibson/ Learn more about content lift: https://contentlift.io…

Pipeline Meeting - Marketing Podcast About Sales

1
Content marketing that helps sales with Ashley Guttuso at Audience Ops 14:58

acum 2 years14:58

14:58

Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful. Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these days when it comes to SEO. Then she introduces the serving vs. selling framework and how this can be applied to product and content marketing. Ashley includes a detailed approach for ensuring that you're always talking to customers to better identify, understand, and resonate with your ICP. Jump ahead with the following chapter markers: (00:00) - Int ro (00:28) - Content worth creating (04:38) - Content that serves (06:23) - Connecting content with sales (07:54) - Talking to customers (11:15) - Messaging to your ICP (14:44) - Outro Find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/ Learn more about Audience Ops: https://audienceops.com/…

Pipeline Meeting - Marketing Podcast About Sales

1
[NEWS] Show update for 2023 3:04

acum 2 years3:04

3:04

First, thanks so much for your support. We've seen a lot of success since switching to this new short format, interview-style show in August. Thank you helping spread the word. Second, we're going to be adding video in February. We are going to finish a queue of audio-only episodes over the next few weeks. And then in February we will start publishing video interviews on YouTube. As part of this transition, we will be going back to one episode per week and supplementing with more tutorial and walkthrough content that will also be published on YouTube. If you have any feedback, please email podcast@introcrm.com or find Harris Kenny on LinkedIn: https://linkedin.com/in/harriskenny Jump ahead with the following chapter markers: (00:00) - Pipeline Meeting Intro (00:28) - Show update (02:49) - Pipeline Meeting Outro…

Pipeline Meeting - Marketing Podcast About Sales

1
Jobs-based sales automation with Isaac Ware at UserGems 14:57

acum 2 years14:57

14:57

What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more. Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems. They're taking novel approaches to help identify and create opportunities for their sales team that any B2B marketer can learn from. Think post-demo ABM-like paid media. Things like generating net new opportunities based on job changes. And even influencing buying committees. Jump ahead with the following chapter markers: (00:00) - Pipeline Meeting Intro (00:28) - Paid media approach (02:22) - Contact enrichment (03:30) - Fully automated campaigns (05:10) - Sales enablement (07:17) - Workflows (07:55) - Alternatives (09:11) - Guaranteeing ROI (10:19) - Use cases (12:58) - Customer success (13:48) - Following Isaac Ware (14:42) - Pipline Meeting Outro Find Isaac Ware on LinkedIn: https://www.linkedin.com/in/isaac-ware/ Learn more about UserGems: https://www.usergems.com/…

Pipeline Meeting - Marketing Podcast About Sales

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Getting senior fractional marketing help with Natalie B. Swan 13:38

acum 2 years13:38

13:38

Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!) She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that feel like they simply can't be done by anyone else. Natalie shares drivers behind this, how it contrasts to working with freelancers through sites like Upwork and Fiverr, and speaks more broadly about the types of projects that tend to be successful. To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (00:28) - Fractional marketing services (02:20) - Why experience matters (03:32) - An example success story (06:01) - Avoiding putting off work (08:51) - Where to start (11:23) - Rethinking what needs to be done (13:15) - Follow Natalie B. Swan (13:22) - Pipline Meeting Outro Find Natalie B. Swan on LinkedIn: https://www.linkedin.com/in/nataliebswan/ Learn more about her business: https://nataliebswan.com/…

Pipeline Meeting - Marketing Podcast About Sales

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How to grow your podcast with Justin Jackson at Transistor 13:03

acum 2 years13:03

13:03

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part two of our interview series, Justin talks about how to grow a podcast audience. His comments about creators, distribution, and arbitrage opportunities exceed well beyond podcasting itself, but if growing your podcast is your goal, then you're in the right place. Justin has successfully grown his podcasting company, his own podcasts, and he's built a platform where major creators have succeeded in distributing their show to every major platform. To jump ahead, click the chapter markers in your podcast player: (00:00) - How to grow your podcast with Justin Jackson at Transistor (00:28) - Introduction (01:09) - Podcast distribution (03:56) - Centralization vs. decentralization (06:53) - Picking your lane (09:37) - Critical mass (11:12) - Choosing a direction (12:48) - Pipline Meeting Outro Find Justin Jackson on LinkedIn: https://www.linkedin.com/in/justinijackson/ Learn more about Transistor: https://transistor.fm/…

Pipeline Meeting - Marketing Podcast About Sales

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Growing a podcast hosting business with Justin Jackson at Transistor 15:11

acum 2 years15:11

15:11

Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part one of our interview series, Justin talks about growing a podcast hosting business. He talks about their business model as a software company, how they serve podcast agencies, and provide podcast websites. He also takes a step back to provide his perspective on the podcasting industry and market trends. Justin shares specific insights about the total market, number of active podcasts, and how different platforms compare. He specifically contrasts podcasting with the video hosting marketing, looking to YouTube in particular. To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (01:19) - Podcast services (03:29) - Serving podcast agencies (05:32) - Podcast websites (08:18) - Podcasting industry (11:10) - Centralization vs. Decentralization (14:56) - Pipline Meeting Outro Find Justin Jackson on LinkedIn: https://www.linkedin.com/in/justinijackson/ Learn more about Transistor: https://transistor.fm/…

Pipeline Meeting - Marketing Podcast About Sales

1
GPT-3 copywriting for marketing with Richard Lee at SuperCopy 15:25

acum 2 years15:25

15:25

Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3. He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting engines work, circumstances where they thrive and where they struggle. Richard also shares where they're seeing success and his preference for having a small marketing team that has deep understanding of the brand. And how GPT-3 copywriting can make marketers' jobs easier. He contrasts this to having teams of interns doing lower quality work. To jump ahead, click the chapter markers in your podcast player: (00:00) - Pipeline Meeting Intro (00:28) - How does AI write copy (01:22) - Use cases for GPT-3 copywriting (03:53) - Inputs for GPT-3 copywriting (06:57) - Scaling copywriting with AI (09:52) - GPT-3 copywriting use cases (13:33) - Improving engagement with AI (15:09) - Pipeline Meeting Outro Find Richard Lee on LinkedIn: https://www.linkedin.com/in/richard-dc-lee/ Learn more about SuperCopy: https://supercopy.io/…

Pipeline Meeting - Marketing Podcast About Sales

1
Getting salespeople to care with Mike Schill at The Full Circle Agency 13:40

acum 2 years13:40

13:40

Mike Schill has worked with sales leaders like Grant Cardone and Brandon Dawson. Mike joins the Pipeline Meeting podcast to talk about getting your salespeople to care about growing your business. What do salespeople care about? The same thing as anyone else. Pursuing their dreams. Mike talks about how to root organizational goals with personal goals. And how you have to understand your employees in order to get the best results out of them. He does believe it's possible to flip a team from low performing to high performing, sharing his experience playing Division 1 football. Motivation can be both personal and organizational. He talks about how setting big audacious goals can motivate your salespeople to care because they're pursuing something bigger. Lastly he shares an interesting point that while marketing is senior to sales, investing in salespeople is key to getting ROI on marketing spend where salespeople close the deals for your business. To jump ahead, click the chapter markers: (00:00) - Pipeline Meeting Intro (00:28) - What salespeople care about (02:06) - From low to high performance (03:24) - Sales operations (04:24) - Motivating your sales team (07:20) - About The Full Circle Agency (10:20) - Marketing is senior to sales (12:38) - Follow Mike Schill (13:24) - Pipeline Meeting Outro Find Mike Schill on LinkedIn: https://www.linkedin.com/in/michael-schill-74110a55/ Learn more about The Full Circle Agency: https://thefullcircle.io/…

Pipeline Meeting - Marketing Podcast About Sales

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Sales enablement as CMO with Cece Lee at Enable Us 15:28

acum 2 years15:28