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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
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We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SKRAPS: Deep Dive
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Content provided by Caprino Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caprino Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
SKRAPS is your podcast where we, on your behalf explore the stories of sparks of scientific brilliance in science and innovation. SKRAPS is the word sparks spelt backwards and also a play on the idea that ideas are written on back of a napkin or scraps of paper. We explore stories of people in science, while elaborating on the scientific details so that experts and non-experts can relate to science better in today's whimsical world that acts to spread mis-information.
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89 episoade
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Manage series 2844142
Content provided by Caprino Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Caprino Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
SKRAPS is your podcast where we, on your behalf explore the stories of sparks of scientific brilliance in science and innovation. SKRAPS is the word sparks spelt backwards and also a play on the idea that ideas are written on back of a napkin or scraps of paper. We explore stories of people in science, while elaborating on the scientific details so that experts and non-experts can relate to science better in today's whimsical world that acts to spread mis-information.
…
continue reading
89 episoade
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SKRAPS: Deep Dive

1 And then came the microelectrode...! 17:40
17:40
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How do we even know what constitutes the heart beat? What was the reason for all those abnormal rhythms of the heart? Why does it happen? The answer lies in the small, cylindrical glass tube called the micropipetter, which was used to create a microelectrode. Here it is, on how the microelectrode changed the face of cardiology. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar Social Media: Twitter: @skrappyscience Whatsapp Channel for announcements Instagram Profile: FibrillatorySkraps If you like to help us with our production costs, you can visit HERE…
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SKRAPS: Deep Dive

1 Sudor Anglicus: The English Sweating Sickness 22:58
22:58
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What connects Tudor England, Ann Boleyn, Henry the VIII, autonomic nervous system and a flash mob like wave of a deadly disease? There is only way to find out. Inspired by this paper and Dr. Ali Christy's X thread . SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Created & Produced by: Arun Sridhar You can help us fund the production costs by donating as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 R.I.P ... CDC's Epidemic Intelligence Service 14:10
14:10
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This story was inspired by the post on X by Dr. Farsad Mostashari . Center for Disease Control has been at the forefront of many of the alerts (true and false) and now it's officially gone... This is a sombre take on what has happened. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 Sympathetically, Un-sympathetic 41:36
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SKRAPS: Deep Dive

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SKRAPS: Deep Dive

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SKRAPS: Deep Dive

1 History of Serotonin - Lessons in how science and innovation works! 1:30:46
1:30:46
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JoJo and Arun are producing some key content that will make you turn your heads in disbelief. Until then, we thought it would be good to get your mind focussed on that wonderful molecule - serotonin that has received fresh life due to its impact on mental health, be it with psychedelics or with electrical stimulation for depression etc. This episode details some wonderful history of how our body is complicated and yet so wonderful and how there are lessons for everyone irrespective of whether you are a pharmaceutical scientist or a bioelectrician. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 BCI's On The Grill 🥩 - Candid Questions in Bioelectronic Medicines (Part 2) 1:22:08
1:22:08
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What Is a BCI? And just as importantly, what isn’t a BCI? This is an unusual episode and an incredibly fun one. Arun and JoJo enlisted some of the field’s top folks to talk through what’s in and what’s out in this exciting field. Amy Kruse is a general partner at Prime Movers Lab and a self-professed Founder turned Funder (and a neuroscientist by training), Matt Angle is the founder and CEO of Paradromics - developing high data rate BCIs, and Marcus Gerhardt is the co-founder and CEO of Blackrock Neurotech and is hoping that their BCIs will disrupt the standard for patient care for the 600 million people that suffer from neurological disorders. This episode has it all - technical glitches, laughter, ruffled feathers (Arun’s specialty), and some tantalizing discussions around definitions, dystopia, and delivering on the promise of this incredible technology. Arun picks at and Matt defends the valuations of BCI companies - replete with funny characters and great voice acting. Amy chimes in with her point of view (plot twist: she’s on the side of massive market potential) while Marcus makes the claim that BCI companies are, in fact, under valued. In short, this episode is pretty much your best chance at eavesdropping on a tantalizing conversation among some truly brilliant people on a fascinating topic. SKRAPS is your podcast, where we on your behalf explores unsaid, under-appreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 Why did Merck KGaA venture into Bioelectronics? - Candid Question in Bioelectronic Medicines (Part 1) 44:13
44:13
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At SKRAPS, we are always looking to get behind the veil of the happenings in the field. We want to go beyond the facade of the news headlines. In recognition of this, we are now reading the slug for part 1 of candid conversations or plainly put - “Cutting through the crap in Bioelectronics”. So, we are joining Dr. Robert Spoelgen, Head of Bioelectronics at Merck KGaA, Darmstadt, 🇩🇪 (They are very particular about this as Merck and Merck KGaA are two separate entities) about their entry, reason, strategy, tactics and thoughts. All references in this episode is to Merck KGaA. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 It's time for DANC - “Dynamic ANC (Active "Nerve” Cancellation)” 1:10:37
1:10:37
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Julia Child was a master. She was not a classically trained chef, but pursued cooking as a hobby. Her super power? Passion. A passion for making gastronomy accessible, to deliver an honest and attainable presentation, and she possessed a pure, unadulterated joy for her craft. While Michael Ackermann isn’t a neurotechnolgy hobbyist, he does share other qualities with the inimitable Child. He brings a passion for neurotechnology, mixes it with technical expertise picked up at Case Western Reserve University , panache earned through his time at Stanford BioDesign, and pairs it with an excellent vintage of management style. Hungry yet? We thought you might be. Ackermann was actually one of our early targets for an interview on Skraps. Perhaps it was his humility and desire to keep the focus on the science instead of the personalities that caused him to decline our first plea invitation to record with us, but maybe as we grew in our professionalism and track record, Michael became just a tiny bit more comfortable with the idea. But he did it. We did it. We finally got him on the podcast. I promise, it’s worth the wait. Listen on for the behind the science peek at Ackermann’s time in the BioDesign Program, check in as he deftly maneuvers Oculeve to success, and check out what’s happening now at Presidio Medical and beyond. Who knows what’s next? Perhaps a chocolate soufflé for his wife’s recent birthday (I know this because he was unable to join the Cleveland NeuroDesign faculty in person.) Bon appétit! Papers of interest: Presidio's published research Michael Ackermann's Patents on Nerve Block SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 It's the Second Anniversary of Skraps Podcast 1:33:20
1:33:20
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Skraps is turning two. Or is it our second anniversary? I can't quite decide so let's celebrate both. Join us as we walk down memory lane with some highlights (and hopefully no lowlights) of the past two years of their audio partnership. Re-live some of our favorite moments - laughter, tears, learning, and even occasionally, listening. We revisit early episodes (and see how far we've come) with Kit Parker , Stanton Rowe , Sandy Greenberg , and more. With so many hours under our belts, it is impossible to pick "favorites" but we'd love to hear what some of your favorite moments have been, what you'd like to hear more of, and what we can leave on the cutting room floor (that's a reference for an increasingly limited audience - Arun and I are old.) SKRAPS is your podcast, where we, on your behalf, explore unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology, and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 Our British Podcast Awards Nomination Tape 31:40
31:40
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Hello friends and dear listeners, Recently, we were urged by a couple of our British listeners and experienced audio producers in the podcasting space, to nominate our last season’s science documentary podcast on Psychedelics for the British Podcast awards. Without further adieu, here is the 30 minute tape we sent for the second stage of the nomination. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 European Innovation Council & NeuroTechnology/MedTech funding 47:30
47:30
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Funding for Bioelectronic Medicines does not come from traditional venture capital. It also comes from grant funding agencies. While the most well known grant funding bodies are NIH and DARPA in this area, there is also a renewed deeper interest in funding early research to develop products for clinical applications from the EU as well. So we invited, Dr. Enrique Claverol-Tinture (Enric) , Program Manager of the Medical Technologies Program to talk about their most recent EIC pathfinder and accelerator challenges that they ran ( 2021 Pathfinder challenge results here ). EIC is a new body and Enric has autonomy to propose new grant funding ideas for Medical Technologies (MedTech) and run funding cycles. He, inspired by the DARPA model can oversee a MedTech idea from conception to fruition. In this episode, we talk about: How the EIC interest in NeuroTech came to be? How does it operate? What did the last pool of successful applicants look like? How the proposals are evaluated? How does the project move from early feasibility to proof of concept to a clinical application? Trials and tribulations of establishing something from ground up. SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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SKRAPS: Deep Dive

1 Sleep Apnea: ft. Napoleon, Churchill, Brahms, Stalin & Queen Victoria 1:17:56
1:17:56
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“Laugh and the world laughs with you. Snore and you sleep alone” is a famous quote from the author Anthony Burgess. Sleep Apnea affects 425 million adults over the age of 40. Yet, good treatments are unavailable. In this episode we address how Bioelectronic Medicines helps to alleviate the problem. Links as promised: Inspire Medical - the first hypoglossal nerve stimulation product on the market. Kingman Strohl’s lecture A Ted Talk on Didgeridoo SKRAPS is your podcast, where we on your behalf explores unsaid, underappreciated and sometimes, untold stories of sparks of brilliance in science, technology and innovation. Show Credits Created & Produced by: Arun Sridhar & JoJo Platt Editing: Arun Sridhar Sound design: Arun Sridhar & Swaminathan ThiruGnanaSambandam Sound mixing and mastering: Swaminathan ThiruGnanaSambandam Social Media: Twitter: @PodcastSkraps LinkedIn: SKRAPS Arun's Twitter Feed JoJo's Twitter Feed You can help us fund the production costs by donating as little as $5 or £5 or in any currency of your choice as a one time or a recurring payment HERE…
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