CX Decoded By CMSWire podcast

#News Talk #Business #News #Marketing #Rich Hein

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

CX Decoded By CMSWire

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CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers’ lives.

70 episoade

CX Decoded By CMSWire

updated acum 25 zile

Distribuie

Pagina seriei•Feed

70 episoade

#News Talk #Business #News #Marketing #Rich Hein

Toate episoadele

CX Decoded By CMSWire

1
Marketing Is a Growth Engine: A Wake-Up Call for CMOs 12:05

acum 25 zile12:05

12:05

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it’s time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.…

CX Decoded By CMSWire

1
Future-Proofing Brands: A Deep Dive With Winnebago and PatPat 14:43

acum 21 weeks14:43

14:43

In this episode of “CX Decoded,” Michelle Hawley, senior editor at CMSWire, takes a look inside the nuances of brand evolution in today’s digital word, featuring Amber Holm, CMO at Winnebago Industries and Ranu Coleman, head of marketing at PatPat . In this episode, both leaders delve into the importance of customer insights in keeping brands relevant — and the challenges that come with repositioning in the consumer space. They also share strategies for maintaining brand integrity, including keeping existing customers happy while reeling in new audiences. Through in-depth interviews originally aired separately on the CMSWire TV show “ The CMO Circle ,” Holm and Coleman offer a deeper understanding of how established brands can stay ahead through change and innovation.…

CX Decoded By CMSWire

1
Smarter Customer Support, With AI the Ultimate Sidekick 16:03

acum 25 weeks16:03

16:03

In this episode of CX Decoded, host Dom Nicastro, editor-in-chief of CMSWire , dives into the future of AI in customer service with insights from three leading experts in the field. This episode brings together discussions from two separate CMSWire TV "Beyond the Call" interviews, featuring Barry Cooper, president of NICE ’s CX Division; Tom Laird, CEO of Expivia ; and Keith Farley, SVP of Individual Voluntary Benefits at Aflac .…

CX Decoded By CMSWire

1
90-Day CMOs: Foundational Marketing Leadership Defined 17:45

acum 29 weeks17:45

17:45

In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitecore.

CX Decoded By CMSWire

1
Empanadas and Home Security: How Employee Experience Shapes Customer Loyalty 18:38

acum 35 weeks18:38

18:38

In this episode of CX Decoded, Dom Nicastro, editor-in-chief at CMSWire , and Michelle Hawley, senior editor at CMSWire, explore the intersection of employee experience (EX) and customer experience (CX) within the marketing landscape. The episode features insights from Gautam Pantakar, GM of Oldfield , and DeLu Jackson, executive VP and chief marketing officer at ADT . Gautam covers the importance of cultivating a strong organizational culture to enhance both employee and customer experiences . DeLu shares his approach to fostering innovation and emotional connections with customers, emphasizing the vital role that employees play in the overall customer journey.…

CX Decoded By CMSWire

1
Mind and Machine: Two Paths to Marketing Mastery 17:32

acum 39 weeks17:32

17:32

We cover today the convergence of humanity and technology in today’s marketing landscape, featuring insights from Karna Crawford, CMO at Marqeta , and Tom Wentworth, CMO at Recorded Future . In this episode, Karna shares her insights on how to bring a little bit of humanity into B2B marketing — while still getting all the benefits of modern-day technology. And Tom takes us through his strategic use of in-house media to build trust and credibility in the cybersecurity space.…

CX Decoded By CMSWire

1
The New Digital Frontiers of Customer Service Excellence 19:19

acum 44 weeks19:19

19:19

In this edition of CX Decoded, we discuss how large language models are enabling more natural and efficient customer interactions, reshaping the way contact centers operate. Learn about the importance of meeting rising customer expectations, the shift from cost-cutting to prioritizing customer service excellence and the rapid acceleration of digital transformation spurred by the pandemic.…

CX Decoded By CMSWire

1
Building a Culture of Accessibility: Shelby Mitchell, Discover 19:33

acum 48 weeks19:33

19:33

In this in-depth conversation, Shelby Mitchell of Discover shares how her personal experiences have influenced her career, driving notable improvements in accessibility at Discover. Her story highlights the powerful blend of personal commitment and corporate duty in fostering inclusive digital spaces.…

CX Decoded By CMSWire

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Intersection of CX and Service Design: Karan Thaker, Northwestern Mutual 37:34

acum 51 weeks37:34

37:34

This episode of CX Decoded, brought to you by CMSWire, features Karan Thaker, a specialist in customer experience and design strategy from Northwestern Mutual. Karan shares his extensive background in enhancing digital and physical customer experiences across various industries, focusing on creating seamless cross-channel experiences. The conversation dives into the nuances between UX design and experience design, emphasizing the importance of integrating service design and journey management to improve financial wellness through better customer journeys in insurance and investment products.…

CX Decoded By CMSWire

1
CX and EX Synergy: Sam Stern, LinkedIn 33:25

acum 1 year33:25

33:25

We explore the delicate balance between enhancing customer experiences and empowering employees at LinkedIn. Hear from Sam Stern, senior manager of customer experience, about the innovative ways LinkedIn prioritizes trust, extracts valuable insights from vast amounts of data and ensures both customers and employees feel valued and heard.…

CX Decoded By CMSWire

1
Path to Customer Centricity: Sri Narasimhan, CVS 31:35

acum 1 year31:35

31:35

Sri Narasimhan, vice president of Enterprise Consumer Experience at CVS, discusses the importance of establishing a customer-centric culture. Narasimhan emphasizes the need for a multifaceted approach that includes igniting a culture focused on customer feedback, empowering frontline employees and strategically integrating consumer centricity across all business operations.…

CX Decoded By CMSWire

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Digital CX Evolution: Jessica Austin Barker, TIAA 32:26

acum 1 year32:26

32:26

In the latest episode of CX Decoded, Jessica Austin Barker, the chief digital and client experience officer at TIAA, unveils the intricate tapestry of TIAA's journey in transforming digital and client experiences in the financial sector. This episode delves deep into the nuanced approach TIAA has adopted, moving beyond mere technological advancements to a more holistic integration of digital innovation with a human-centric approach.…

CX Decoded By CMSWire

1
CX-EX Mastery on the Greens: Gautam Patankar, Bobby Jones Links 35:23

acum 1 year35:23

35:23

This episode is brought to you by Wix Studio . The delicate interplay of customer experience (CX) and employee experience (EX) forms the backbone of today's hospitality management, where understanding and valuing the contribution of each employee translates directly into enhanced customer satisfaction. Embodying this principle is Gautam Patankar, chief experience officer at Bobby Jones Links. With a rich background that blends a love for golf with a keen insight into hospitality management, Gautam stands as a testament to the power of aligning CX and EX.…

CX Decoded By CMSWire

1
Strategic Alignment for CX and EX: April Ho-Nishimura, onsemi 28:12

acum 1 year28:12

28:12

This episode is brought to you by Wix Studio . The convergence of customer experience (CX) and employee experience (EX) is more than a trend; it's a strategic imperative. Organizations are recognizing the symbiotic relationship between how they treat their customers and their employees, understanding that a holistic approach can drive significant improvements in performance and satisfaction. Bridging these two domains requires a nuanced understanding of both the internal and external dynamics of organizations.…

CX Decoded By CMSWire

1
AI-Empowered CX With Shri Nandan, Comcast 27:47

acum 2 years27:47