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You Can’t Make This Up
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1 Apple Cider Vinegar - part two 31:42
31:42
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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
Membership Geeks Podcast with Mike Morrison
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Content provided by Membership Geeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Membership Geeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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416 episoade
Marcați toate (ne)redate ...
Manage series 2990752
Content provided by Membership Geeks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Membership Geeks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
…
continue reading
416 episoade
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Membership Geeks Podcast with Mike Morrison
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1 414 - Building a Loyal and Engaged Membership Community with Funk Roberts 48:00
48:00
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In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your community scales. Funk also shares actionable insights that membership site owners can immediately implement to see results. In this episode: What key elements are often missing from membership communities in terms of engagement and building a vibrant community? How can membership owners stay connected with their audience over time, especially as their membership grows in size? What strategies can be applied to non-visual or less activity-driven memberships to foster engagement and community rituals? How do you balance content creation with community building, and what role does a structured transformation journey play in this process? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 413 - Click to Cancel Regulations: What Membership Owners Need to Know 14:06
14:06
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In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and I'll be discussing what you need to know to comply and enhance member trust. In this episode: What are the specific requirements of the FTC's click to cancel regulation? How should membership site owners adjust their cancellation processes to comply with the new rules? What are the implications of these regulations on the clarity and transparency of membership terms? Why is it important for membership owners, even those outside of the US, to adhere to these best practices? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 412 - Do’s and Don’ts of Marketing a Membership Website 26:55
26:55
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In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success. In this episode: Why is it crucial to play the long game when marketing a membership site? What are the dangers of chasing "magic bean" strategies and how can they be avoided? How important is building an email list compared to relying on social media followings? What role does social proof and risk reversal play in building trust with potential members?…
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Membership Geeks Podcast with Mike Morrison
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1 411 - How the Online Membership Industry Has Changed in the Last Decade 35:55
35:55
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In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years Main Questions Addressed: How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place? What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out? How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account? In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?…
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Membership Geeks Podcast with Mike Morrison
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1 410 - Top 10 Episodes of the Membership Geeks Podcast in 2024 43:48
43:48
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Just like that, another year is over... And what a year 2024 has been! It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive year for you and your membership. With only a few days left of 2020 , it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of the Membership Geeks podcast in 2024. Thank you so much for your continued support of the show this year - I really appreciate each and every one of you. Here’s to an awesome 2025.…
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Membership Geeks Podcast with Mike Morrison
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1 409 - Help! Members Are Leaving Because They Can't Afford to Stay! 25:00
25:00
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In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed. I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellations. I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business. In this episode: How can you effectively collect data from outgoing members to understand their reasons for leaving? What strategies can you implement to address members' financial constraints without losing them permanently? How can you present the value of your membership to members considering cancellation due to perceived lack of worth? What are some alternatives you can offer to members instead of cancelling their membership outright?…
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Membership Geeks Podcast with Mike Morrison
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1 408 - Why Every Membership Needs Great New Member Onboarding 18:38
18:38
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In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business. I delve into how effective onboarding can significantly improve member retention, set the right tone from day one, and help new members feel welcomed and valued. I also share practical steps and strategies to create a warm and guided onboarding experience that keeps members engaged and committed. In this episode: Why is new member onboarding critical for membership retention? What are the essential elements of an effective onboarding process? How can you make new members feel welcomed and appreciated from the start? What follow-up steps should you take after the initial onboarding to ensure continued member engagement and satisfaction?…
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Membership Geeks Podcast with Mike Morrison
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1 407 - Why We Decided to Run Another Membership Conference 24:26
24:26
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In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running another membership conference and what attendees can look forward to. Main Questions Addressed: Why did we decide to bring back Retain Live after a six-year hiatus? What were the key factors that influenced the decision to not hold annual events? How did the global pandemic impact our initial plans for future conferences? What can attendees expect from Retain Live 2025 in terms of content, speakers, and networking opportunities? Find out more about Retain Live 2025 at www.retainlive.com…
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Membership Geeks Podcast with Mike Morrison
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1 406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership 22:54
22:54
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In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time. I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions. This episode is a must-listen for anyone in the planning stages of starting a membership site. In this episode: - What steps should I take to ensure that the problem my membership addresses actually exists? - How can I determine if my target audience has a recurring need or a lengthy journey that can be supported by a membership model? - In what ways can I validate that the audience I am targeting is willing to pay for my solution? - How do I evaluate my own long-term commitment and interest in running a membership site? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 405 - From The Vault: Advanced Membership Pricing Tactics 34:32
34:32
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In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies. Additionally, we discuss the psychological impact of pricing strategies and the importance of limiting options to avoid overwhelming potential customers. Join me as we unravel these powerful techniques to fine-tune your membership pricing strategy. In this episode: - How can price anchoring be implemented to make a membership option more appealing compared to other choices? - What are decoy products, and how can they be used to reframe buying decisions in favor of a preferred option? - Why is it essential to limit the number of membership options to avoid decision fatigue, and how can this be managed effectively? - How do psychological factors like the leading number in a price and the influence of prices ending in 9 or 7 affect consumer perception and decision-making? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 404 - From The Vault: 5 Reasons I Dislike the Closed Door Model 28:17
28:17
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In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today. In this episode: - Why do I believe the closed door membership model often results in higher costs and lower long-term member retention? - How can a closed door strategy negatively impact the dynamics and engagement within your membership community? - Why might relying on this model indicate lazy marketing and potentially attract less motivated members? - What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
M
Membership Geeks Podcast with Mike Morrison
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1 403 - Top Takeaways from the Online Membership Industry Report 2024 15:55
15:55
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Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. Years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the Online Membership Industry Report 2024 In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report. Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 402 - Dealing With The Frustration Of Member Refunds 16:59
16:59
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In this episode, I delve into the often frustrating topic of handling member refunds. Listen in as I explore the importance of a fair and generous refund policy, the concept of risk reversal, and why it can be beneficial despite the occasional setbacks. I also share insights on managing the emotional side of facing refunds and how to maintain a positive outlook. In this episode: - Why is it important to have a fair and generous refund policy for your membership? - What is risk reversal, and how does it help in reducing customer reluctance? - How can you mentally cope with the frustration and disappointment of handling refund requests? - What are some practical steps for managing refunds effectively, including delegating them to a team member? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 401 - Celebrating the 9th Anniversary of Membership Academy 41:37
41:37
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Plăcut41:37
Membership Academy just turned 9 years old! Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: How we dealt with the single biggest change in the history of the business and the upheaval it caused What content and features we've brought back to the Academy, and what else in being planned How I've overcome my resistance to coaching, and the approach that's finally working The huge announcement for 2025 that has me VERY excited! Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 400 - Membership Geeks at 400 Episodes: Key Podcasting Lessons and Reflections 58:15
58:15
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In this milestone 400th episode of Membership Geeks, I reflect on the valuable lessons learned over nearly a decade of podcasting. From the early days of educating a fresh market about memberships to the overcomplicated strategy that led to putting the show on hiatus, I delve into the ups and downs of hosting a long-running podcast for over 9 years. I share insights on staying true to your podcast's core purpose, repurposing content effectively, and the ongoing evolution that keeps the show fresh and engaging. In this episode: How has the Membership Geeks podcast evolved since its inception in 2015? What are the challenges and benefits of repurposing podcast content? Why is it important to stay committed to the core purpose of your podcast? How can podcasters avoid burnout and maintain sustainable podcasting practices? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
M
Membership Geeks Podcast with Mike Morrison
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1 399 - 3 Simple Perks To Offer Inside Your Membership Site 15:31
15:31
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In this episode of the Membership Geeks Podcast, I delve into three simple yet effective perks that you can offer within your membership site to enhance value and attract more members. These often-overlooked perks can set your membership apart and make it more appealing. Whether you're just starting or looking to revamp your existing membership offering, these tips will help you add extra layers of value and stand out in a competitive market. In this episode: - How can offering early access to products and events outside of your membership be a beneficial perk? - In what ways can preferential pricing for other products and services enhance the value of your membership? - How can negotiating discounted offers with external suppliers add value for your members? - What strategies can you use to leverage affiliate programs to secure discounts for your membership site members? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
M
Membership Geeks Podcast with Mike Morrison
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1 398 - Staying Sane When Dealing With Customer Service in Your Membership 14:05
14:05
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In this episode, I dive into the essential strategies for maintaining your sanity while managing customer service in a membership business. I explore why customer service can sometimes be a challenge, how to handle difficult members, and the importance of keeping perspective. I'll also share some tips on keeping sight of the positives in your business, even when you're not feeling motivated. In this episode: - How can I handle hostile or difficult customer service inquiries without becoming demoralized? - Is the customer always right, and how should I handle unreasonable demands? - When is it okay to let go of a problematic member rather than trying to appease them? - How can I keep my perspective and mental health in check when dealing with frequent customer service issues? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 397 - What To Do If You’re Struggling to Get Your Membership Off The Ground 13:17
13:17
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In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned. Whether you’re experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges. In this episode: How can you effectively grow and engage your audience to boost membership numbers? What are some strategies to incentivize existing members to help promote your membership? How important is market research and validation in the early stages of developing a membership, and what steps might you have missed? Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?…
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Membership Geeks Podcast with Mike Morrison
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In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away. Listen in for more on what this means, and for a farewell message to the community from Callie herself.…
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Membership Geeks Podcast with Mike Morrison
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1 396 - Dos and Don'ts of Launching a Membership Website 11:58
11:58
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In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website. Join me as I share practical tips and advice to ensure that your membership launch is successful and sets the stage for long-term growth and engagement. In this episode: - How can I build anticipation for my membership website launch? - What are the key elements of clearly communicating the value of my membership? - Why is testing crucial for a successful membership website launch? - What are the common pitfalls to avoid when launching a membership web Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 395 - Catering to Multiple Segments in your Membership 28:44
28:44
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In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base. Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences. In this episode: - Why should your membership business cater to different segments within the member base? - What are the three approaches recommended for segmenting your members? - How should segments be incorporated into the content strategy for an online membership? - How can you leverage new member questionnaires and utilize tags to create tailored member experiences? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 394 - 6 Techniques for Attracting More Committed Members 34:47
34:47
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In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site. I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership. Join me as we explore how to cultivate a thriving community of dedicated members for your membership site. In this episode: - How can I overcome the challenges of attracting committed members to my membership site? - What are the key reasons for wanting more committed members, and how can I address them? - What specific techniques can I implement to attract and retain committed members to my membership site? - How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 393 - Setting Realistic Expectations for Membership Growth 37:33
37:33
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In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses. Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities. I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory. In this episode: - How can membership businesses ensure their growth goals are grounded in practical reality and logistics? - What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth? - How does a measured, steady approach to growing memberships contribute to sustained success? - What are the key considerations in setting realistic expectations for growth in online memberships? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 392 - Should You Stop Cancelled Members From Rejoining Your Membership? 22:10
22:10
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In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining. While not commonplace, it's a practice that does exist! But is it worth considering? I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business. In this episode: - Why would a membership businesses prevent canceled members from rejoining? - What are the main drawbacks of preventing canceled members from rejoining your membership? - How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way? - What is the importance of member lifetime value and how does it relate to the handling of canceled members? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 391 - Becoming Less Hands On In Your Membership Business 23:45
23:45
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In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex. Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience. In this episode: - How can membership owners become less hands-on in the day-to-day operations as their business grows? - What are the key steps in growing a reliable team and delegating key tasks to empower the team? - In what ways can processes be streamlined and automated to make operations more efficient? - How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 390 - Huge Mistakes People Make With the Closed Door Membership Model 41:52
41:52
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In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be. From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy. In this episode: - Why is focusing solely on launch promotions a mistake when using the closed door membership model? - What are the common mistakes and misconceptions around implementing a closed door membership model? - Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy - What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 389 - 5 Ways Membership Owners Can Stay Ahead of the Competition 26:48
26:48
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In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs. In this episode: - How can membership owners actively solicit and utilize member feedback to stay ahead of the competition? - What are the benefits of being active in one's own community as a membership owner? - How can membership owners keep their expertise sharp by remaining practitioners in their field? - Why is it important for membership owners to look outside their industry and join other memberships? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 388 - 4 Essential Last Minute Checks Before Launching Your Membership 16:46
16:46
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In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website. These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril! In this episode: - How can you prepare your website host for a membership site launch to handle potential traffic spikes? - Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them? - What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership? - Why is it important to consider world events before launching a membership, and how can it impact the success of the launch? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 387 - Members Don't Have Time to Use Your Membership - What Can You Do? 16:14
16:14
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In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback. In this episode: What can membership business owners do when members leave due to lack of time to use the membership? How can membership content be streamlined to cater to busy members? What are the strategies to make your membership easier to consume for members with hectic schedules? How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 386 - From the Vault: Breaking Down the 6 Different Types of Membership Launch 33:08
33:08
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When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members. It's a big deal! However that grand opening isn't the only opportunity you have to launch... There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market. Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... Essential Learning Points: Validating your membership idea by running a pilot program The difference between launch strategy for open memberships vs closed door How to generate seed money to help you develop your membership idea The best way to reduce the stress of a big launch and ease yourself into the membership model Important Links & Mentions: When the closed door membership makes sense Jeff Walker's book, Launch Creating an MVP for your membership The lean live launch strategy Membership Academy The Membership Guys Facebook Group Key Quotes: “Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.” “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.” “If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”…
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Membership Geeks Podcast with Mike Morrison
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1 385 - Make 2024 Your Most Successful Year for your Membership Business 18:28
18:28
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The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year. And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be! So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals. Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 384 - 10 Most Popular Membership Geeks Podcast Episodes of 2022-2023 40:32
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And just like that, another year is almost over! How was your 2023? After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023. Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024! Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 383 - 3 Ways to Generate Member Sales from your Email List 19:12
19:12
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In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales. Key takeaways: How can initial follow-up sequences be utilized to generate membership sales from an email list? What are the best practices for creating ongoing nurture emails to cultivate relationships and drive member sales? How can dedicated promotional campaigns and evergreen email automations be leveraged to boost membership sales? What resources and tools are available for membership owners to enhance their email marketing and drive sales from their email list? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 382 - 4 Alternatives to Cancelling that You Should Offer Members 15:32
15:32
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Plăcut15:32
In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way. In this episode: How can membership owners collect feedback from members who want to cancel their membership? What is the benefit of offering the option to pause a membership instead of cancelling? How can changing the billing frequency be a viable alternative to cancellation? How can offering different membership tiers help retain members who are considering cancelling? Key Quotes & Takeaways: "So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling..." "But there's absolutely nothing wrong with making that last effort, that last effort to turn things around. And in fact, doing that shows that you care. You will get people who wanna leave who end up disgruntled at how easy it was to leave. That's kind of the irony of it." "Those little conversations, even though it's taking, you know, 10, 15 minutes out of your day or out of your team's day, that could not only reverse the decision to cancel, but also build up enough goodwill and loyalty from the fact that you're willing to actually have that face time." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 381 - Do's and Don'ts of Member Retention 15:03
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In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place. In this episode: Why is it important to make member retention a priority? How can we ensure a solid new member onboarding experience? What are the risks of assuming someone is happy just because they haven't cancelled? How can collecting feedback from outgoing members benefit our membership offering and win back campaigns? Key Quotes & Takeaways: "When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leave or punishing them when they do leave." "Failed payments account for a lot of churn. It's called involuntary churn. Someone leaving your membership when they might not have intended to because their credit card payment, their PayPal subscription - however they pay you - for some reason, has failed, and they don't address it in time, and therefore, their subscription ends." "If you make the process of leaving difficult, they're never gonna come back, and they're not gonna speak positively about you to anyone else" Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 380 - The 3 Pillars of Exponential Membership Growth 11:59
11:59
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In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar. In this episode: How can I attract new members and continuously build my audience? What are the key elements of a solid core sales funnel for my membership? How can I retain members and ensure they stay subscribed for the long term? What are the essential elements of managing and scaling a membership business? Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 379 - 7 Ways to Generate FOMO for your Membership 19:01
19:01
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In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth. In this episode: What is "member first messaging" and how can you use it to your advantage? What role does insider language and identity play in generating FOMO? How can branded merchandise and swag contribute to generating FOMO for your membership? What are the benefits of organizing in-person member meetups and how can they generate FOMO? Key Quotes & Takeaways: "That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out." "Make sure you're promoting ahead of time what is happening over the next month. So release a schedule of new content or live calls every single month so that people know what's ahead." "It's always great to be able to meet your members, to actually put these people in a room, see the connections that happen, see the conversations, and it's all like minded people. You've already brought your people together online. If you can replicate that in the real world, even if it's just ten people from your membership having dinner together, it's fantastic, fantastic thing." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 378 - The Impact of A.I. on Your Membership Business 22:05
22:05
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In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape. In this episode: How should membership site owners react to the rise of artificial intelligence? Does AI signify the end of online education or memberships? Should membership site owners prioritize AI or stick to their current business models? How can AI be practically applied in your membership businesses? Key Quotes & Takeaways: "These are just tools, they should be used as such, which is to say they should be used to solve actual problems, not just for the novelty factor." "The rush to capitalize on AI is leading to a lot of pointless and generic content, and the content that's created is actually quite inaccurate a lot of the time and requires a lot of checking and correction." Get more detailed insights about AI for memberships here Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 377 - Using Online Summits to Attract New Members with Krista Miller 47:05
47:05
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Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers. In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit. In this episode: What is the ideal length and number of sessions and speakers for your online summit The most effective strategy for generating membership sales on the back of your summit Top tips for reaching out to guest experts to participate as summit speakers How to ensure you get plenty of people attending your summit Find out more: Get more from Krista at Summit in a Box Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 376 - Celebrating the 8th Anniversary of Membership Academy 1:28:39
1:28:39
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Membership Academy just turned 8 years old! Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond. In this episode: Dissecting the most significant change we've ever made to Membership Academy How we finally solved a problem that's stumped us for almost a decade The big new addition to the Academy that had people thinking we're crazy Why we've started coaching after years of turning down requests Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 375 - Advanced Podcasting Strategies for Memberships with Mark Asquith 50:03
50:03
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It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business. This podcast has been the cornerstone of our marketing strategy since 2015. But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level. In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve. In this episode: The most significant ways in which podcasting has changed, and what that means for the "average" podcast host The importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio space Using podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your show How podcasting can enhance your member experience and open up additional revenue streams Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 374 - Which Tools Do We Use for Membership Academy? (2023 Update) 28:57
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We regularly get asked for our recommendations on the top tools for membership website owners. The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you. In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options. In this episode: Which membership plugin and other software we're using to power Membership Academy Why you don't need to use the exact same setup that we use (or anyone else is using) Changes we're considering making to our tech stack and frustrations we have What WordPress theme do we use for our websites?…
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Membership Geeks Podcast with Mike Morrison
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1 373 - Revisiting the Fundamentals of Online Memberships 13:29
13:29
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Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. In this episode: How memberships and subscriptions differ and why one does not always have to involve the other Key differences between online memberships and signature courses What is typically meant by the term "online membership" and which types of business this does NOT apply to Key Quotes & Takeaways: "A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other." "The term membership is broad. It is ubiquitous, it can mean all sorts of different things, and it gets used by people for all sorts of different things." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 372 - Why Your Membership Needs a Cart Abandonment Strategy 23:06
23:06
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In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process. In this episode: Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment terms Simplifying the checkout process and minimizing distractions to encourage sign-ups Addressing technical issues that may lead to abandoned checkouts Clarifying and simplifying pricing to avoid customer confusion and abandonment Setting up email automation to follow up with customers who abandon their checkout process Key Quotes & Takeaways: "Anyone selling anything online should have a solid cart abandonment strategy. It really is that important." "A study found that a significant number of people who abandoned carts did so because of extra charges they weren't expecting. Extra costs, unclear payment terms, and unexpected taxes can discourage people from joining or making a purchase immediately." "Ensure that you have an email automation that's triggered by an abandoned checkout, which tries to get people back to your site to finish signing up and make sure you're sending out that first follow-up email within an hour of that happening." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. I We'd be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes . They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode…
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Membership Geeks Podcast with Mike Morrison
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Did you miss me? That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months! Time to really level up your online membership...
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Membership Geeks Podcast with Mike Morrison
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1 356 - Understanding the Customer Journey with Kenda Macdonald 55:00
55:00
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Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sign up (or not) for a membership. Tune in to hear what behavioral automation is, how the five stages of awareness work, what neuroscience tells us about buying decisions, and much more! Essential Learning Points: What behavioral automation is How the buyer journey typically works The problem with relying on marketing funnels What neuroscience tells us about the buying decision The five stages of awareness and how they can help you build better content The problem with using scarcity tactics How Kenda uses automation for her membership Important Links & Mentions: Automation Ninjas Hack the Buyer Brain The Marketing Automation Academy What is Awareness and Why Does it Matter? Kenda’s LinkedIn Membership Geeks Membership Academy Key Quotes: “Understanding the brain and then tracking physical behavior are two parts of what I would say is behavioral marketing automation.” “We need to create something that's more flexible, more personable, and more catered to where someone is in their own personalized customer journey.” “We should be utilizing our content to help people make better choices. That is why people consume such a huge amount of content because they want to learn, they want to make the right choice about something.”…
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Membership Geeks Podcast with Mike Morrison
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1 355 - Top Takeaways from Social Media Marketing World 2022 1:09:25
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Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy. In this episode: How social media marketing is once again becoming more focused on content creators NFT's, Metaverse and Web 3.0 - what does it all mean in terms of marketing your membership? Key changes to how what we post on social media is about to change significantly Specific tips and tactics for Tik Tok, Instagram and more Related links: Promoting Your Membership using Social Media: A 12 Step Plan Using Instagram Stories to Promote Your Membership Membership Academy…
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Membership Geeks Podcast with Mike Morrison
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1 354 - Behind The Membership: Baking For Business 32:39
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With more businesses migrating online, how do you give yourself an edge? Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code. In the spirit of community, she’s gone on to teach fellow bakers how to strike that balance between craft and business with her own membership – The Entrepreneur Community. In this episode, we hear about Amanda’s inspiring membership journey —the highs, lows, and everything in between. Essential Learning Points: How Amanda uses 4 Cs to offer value to her members Amanda’s transition from working a business partnership to sole proprietorship Why serving before selling works How to use fun to create engagement The importance of combining creativity with business skills Important Links & Mentions: Membership Academy Entrepreneur Community Baking for Business Key Quotes: “ I always emphasize a community of competition, we reach one by teaching one, so we strive to help each other out.” “Answering questions is one of the biggest things that attracts people because once you help them a little, they want to see what else they can learn.” “I believe that as creatives, we can't run a business successfully if we don't have that business background pushing us.”…
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Membership Geeks Podcast with Mike Morrison
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1 353 - Are These Roadblocks Costing You Membership Sales? 25:56
25:56
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Are you at that point where you’re wondering if the membership model is truly for you? Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast. In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on. With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again. Essential Learning Points: Why it’s important to distinguish yourself from the competition The disadvantages of providing too many options within your membership How pricing can affect your membership offering When it’s OK to charge a joining fee Important Links & Mentions: The Membership Geeks Competing with Established Memberships in Your Market Key Quotes: “The more you add different pricing structures into the mix, the more time your prospect will have to spend deciding what works for them, and the less likely you are to get the sale as a result.” “Remember, if your membership is as good as you know it is and is sure to solve your audience’s problems, then you're doing them a disservice by not telling them about it.” “If you're not marketing enough between launches, then your audience isn't going to grow. So when you do open the doors to your membership, you're stuck marketing to the same people from your last launch and the launch before that.”…
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Membership Geeks Podcast with Mike Morrison
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1 352 - How Membership Owners Can Be More Productive with Mike Vardy 58:37
58:37
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Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership? Or do you feel chained to an endless to-do list that taunts you at the end of the workday? Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it. He also delves into the idea of what productivity is not , while providing lots of actionable takeaways for membership owners. There are plenty of insights to dig into in this episode, so grab that pen and notebook. Essential Learning Points: Why productivity isn’t just about churning out work The advantage of approaching low-energy tasks first The difference between projects and tasks How to trick your brain into getting things done Why it’s better to approach perfection as a journey Important Links & Mentions: The Membership Geeks The Starting Six Productivityist Key Quotes: “I don't think it's about getting as much done in as little time as possible, it's about what you intend to do and how you’re going to pay attention to it.” “You need to engineer your approach to productivity in a way that prevents you from feeling overwhelmed by everything you need to get done. Instead, ask better questions and you’ll get better answers.” “What we want is to strive for excellence, but I like the idea of perfection as a direction because it allows us to leverage our perfectionist tendencies.”…
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Membership Geeks Podcast with Mike Morrison
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1 351 - Using Testimonials to Grow Your Membership 24:33
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Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel. Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself. And testimonials from happy successful members are amongst the most effective types of social proof there is. In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership. In this episode: What makes for a good quality testimonial Best practices for requesting testimonials from your members Which format of testimonial works best? Specific ways to use testimonials in marketing your membership Related links: [Course] Attract More Members with the Membership Marketing Flywheel 7 Ways to Add Social Proof to Your Membership Sales Page How to Tap Into Your Existing Members to Create Social Proof Membership Academy…
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Membership Geeks Podcast with Mike Morrison
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1 350 - Behind The Membership: Makers Momentum Club 48:45
48:45
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Running a membership has its perks, but there’s also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence. In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she’s faced along the line. Nicola also shares some of her wins and lessons for aspiring membership owners. Essential Learning Points: How members reacted to Nicola’s switch to a membership style business Why more engagement can be a bad thing The interesting effect of the pandemic on the Makers Momentum Club Why an action-driven community inspires more wins Why passion is a major ingredient for starting a membership Important Links & Mentions: Membership Academy Makers Momentum Club Key Quotes: “The business skills we teach within the membership aren’t specific to makers, they include beginner fundamentals on how to make money from a business, find customers, promote yourself, and the dynamics of being an entrepreneur.” “You can really underestimate the impact a bad business model can have on your growth and your life. You end up constantly fighting against things, and making it more difficult than it needs to be.” “Overwhelm is a big thing for our members because there's a lot of stuff they have to put in place. I don't want the content to become one more overwhelming thing. So finding ways to get them to take action from the content is my goal going forward.”…
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Membership Geeks Podcast with Mike Morrison
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1 349 - Are Facebook Groups a Viable Option for Membership Communities in 2022? 55:09
55:09
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Are Facebook groups still a good option for your membership community? The answer has become more complicated considering that Facebook has upped their game over the past few years. But, as it is with most things, with the good comes the bad. On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist. We explore new and useful features that come with Facebook groups and the downsides of hosting your community on the platform. We also look into a few alternatives to using Facebook or on-site forums for your membership community. Essential Learning Points: Why Facebook’s accessibility is both a pro and con How Facebook groups can impact your live events Cool new features Facebook has added in their groups Why Facebook groups are more suited for informal interactions Alternative platforms to host your community Important Links & Mentions: The Membership Geeks Facebook Announce Paid Group Subscriptions. What Does It Mean For Memberships? Jill Stanton on Using Facebook Groups to Grow Your Membership Should you use a Forum or Facebook Group for your community? Key Quotes: “The average member experience is going to incorporate some content and some community. So, if you're splitting those up, it just becomes more of a hassle for members.” “The main thing people cite as a reason to have their memberships on Facebook is how easy, accessible, and discoverable it is to have a group on there.” “All the features in the world mean nothing if the group isn’t serving the purpose of enabling your members to connect and talk to each other.”…
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Membership Geeks Podcast with Mike Morrison
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1 348 - How to Build a Membership Website in Under a Day 26:08
26:08
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Trying to build a membership website is a sizable undertaking for anyone... But building one in under a day, that sounds unrealistic, right? After all, you've got to wrestle with technology, create content and focus on building your audience - quite often ahead of your launch - all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership... There are a lot of plates to spin... Surely it's not possible to do that in under a day? Well, if you're able to bring some of those elements to the table from day one... So if you already have an established audience who are eager to buy from you... Or a wealth of content curated from past projects, maybe via courses you've previously released or workshops you've delivered... Then it’s entirely possible to build a membership website a lot quicker than you may think - in under a day. And in this episode of The Membership Geeks podcast we share how. Essential Learning Points: This approach isn’t right for everyone. You need to make sure your expectations about the end result are realistic. Keep things simple, especially when it comes to technology. Stick to the essentials, avoid the bells and whistles at this stage. Create your content in real-time and utilize live video. Make lots of noise when you launch. Important links and mentions: 6 Ways to Create Interest and Buzz for Your Membership Launch What If I Don’t Want to Use WordPress for My Course or Membership Site? How to Use Live Video to Market Your Membership with Luria Petrucci Kajabi Podia Simplero Circle Key Quotes: “What we’re shooting for here is “good enough”. So you have to accept that it won’t be everything you want it to be initially, however the best memberships are always evolving and are a constant work in progress, so the good news is that you can make improvements as time goes on.” “As long as people can register, pay and log in, and can then access protected content, you have a working membership site.” “Don’t create any content upfront. Instead, create a calendar of upcoming live webinars that will be only available only to paying members.” “Whatever the reason for needing or wanting to build your membership website in just a day, it’s important to recognise that this approach shouldn’t become the norm as your membership grows.”…
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Membership Geeks Podcast with Mike Morrison
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1 347 - How to Identify Your Member Drop-Off Points 18:56
18:56
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What do you fear most as a membership site owner? Let us guess... Cancellations?! We'll let you into a little secret... You're not alone in this. Cancellations are without doubt the big bad boogeyman of the membership world... Even your friendly neighbourhood Membership Geeks face this fear with you! No one likes them... The truth is, cancellations are inevitable. But there are ways to minimize them… Especially if you can predict drop-off points in your memberships ahead of time and take action to fix them. In this episode of the Membership Geeks podcast, we’re going to share with you how to do just that. Essential Learning Points 5 key drop off points majority of memberships face. How to make people want to stay after the initial 30 day period. Strategies to put in place to maximize your number of annual renewals. How to identify and prevent seasonal cancellations. Key Quotes: “Sometimes the reasons for cancellation are beyond your control. And often, they're even beyond the control of your members. Life happens!” “Within the first month when someone joins your site you'll see several different stages that can form a common drop-off point - a time when you lose a lot more members than normal - You need to ensure that you have a strong onboarding process in place to minimize the number of drop-offs.” “If somebody joins for 12 months and this period is coming to an end, they have a big decision to make whether or not to renew, as it's a bigger lump sum investment rather than a monthly payment.” “It’s a worthwhile exercise to monitor the performance of your membership site, identify patterns with sign-ups and drop-offs, and average member attendance. But also, to try to monitor, predict and pre-empt seasonal drop-off periods or topic-based drop-off periods according to your audience profile.”…
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Membership Geeks Podcast with Mike Morrison
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1 346 - How Much Time Does it Take to Run a Membership Site? 22:56
22:56
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How much time does it actually take to run a membership site? This is probably one of the most common questions we get asked... And as with many things when it comes to memberships, there isn't a 'one size fits all' answer. Some membership sites can quietly tick away in the background without really needing much attention... Others, however, need you to work on them pretty much daily. How much time you dedicate to running your membership is entirely up to you... It could be half an hour a day, 5 hours a day or 8 hours a day. But how do you decide how much time is needed? In this episode of the Membership Geeks podcast, we explore where you’ll most likely spend the bulk of your time when managing your site, how to decide what tasks to spend your time on and we share some top time-saving tips to help you maximize your input into your site. Essential Learning Points: The benefits and drawbacks on your time spent running live sessions. Content creation is one of the most time consuming elements of running your membership. The difficulties gauging time of handling customer service. Marketing your site - how the closed-door model might not be the time-saving option that it appears to be. Why you should hire a team to save you time managing your membership. The importance of picking the right structure for your membership. How to manage your accessibility to members. Key Quotes: “When it comes to handling customer service it’s very difficult to gauge how much time this is going take you. That's because it's variable. It will depend on how the dynamic of your community forms and it will change over time as your site evolves.” “Not every task for your membership site needs to be done by you” “If you know that you don't have the time to commit to engaging with and growing your community, then it may be better for you to forego it altogether. Having no community is better than having one that's as dead as a dodo.” “You don't have to be totally accessible to your members. There are benefits to actually taking a step back”…
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Membership Geeks Podcast with Mike Morrison
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1 345 - Behind The Membership: Amplified Artists 51:39
51:39
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For performing artists, the global pandemic was a bleak time. With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade. In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now. Jim explains what inspired him to start a business in an industry that was dealt a bad hand and how he’s managed to grow steadily as things have opened up a bit more. You’ll also hear about how he juggles his personal life with the responsibilities of running a membership. Essential Learning Points: What inspired Jim to start Amplified Artists during the pandemic How Jim engages his members by asking them to create content Jim’s marketing strategy for Amplified Artists The benefits of building your membership around your life Why starting simple is so important Important Links & Mentions: Membership Academy Amplified Artists Key Quotes: “I just have to accept that now things have opened up, I'm probably going to lose members during this time, and that’s okay because I'll definitely pick things back up and build them.” “I'm still having to tell myself to keep things simple — your members are ultimately going to guide everything for you.” “Remember to take care of yourself as a person and to be human, because you’re a human first and an artist second.”…
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Membership Geeks Podcast with Mike Morrison
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1 344 - How Running a Membership Can Impact Your Life (Membership Day Special) 47:19
47:19
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Happy #membershipday! Now it’s certainly no secret that we love membership sites. But why do we love them so much? It's all about the 3 F’s: Freedom. Flexibility. Fulfilment. A membership can bring you all these things and more, and today on a special Membership Day episode of the podcast, we’re diving into what the 3Fs mean for you as a membership site owner. And don’t just take our word for it! We’ve got some special guests in this episode too, sharing the impact that having a membership site has had on their own life and business.…
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Membership Geeks Podcast with Mike Morrison
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1 342 - 10 Ways to Personalise and Tailor Your Member Experience 49:15
49:15
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In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence. So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?” The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately drive them to fulfill their goals. Essential Learning Points: Why offering a personalized experience is beneficial How segmentation can make the membership experience better for users The many uses of a member survey How personal videos and check-ins make your members feel seen When to use a private welcome video How to correctly segment your community Important Links & Mentions: Membership Geeks Membership Academy Using Segmentation to Increase Leads and Member Sales Key Quotes: “What everything comes down to when we talk about personalizing and tailoring the member experience is making people think, “Hey if I were to design the perfect membership, just for me, this is actually what it would be like,” and the ability to connect directly to people where they are on their journey.” “99% of people with large customer bases are not doing any of this. People have come to expect automation and an impersonal experience. And so, if you show that you’re a real person, that's going to go a long way.” “If the experience someone has inside your membership is personalized, then that member is more likely to extract the specific things that they're most interested in — essentially, that’s more value.”…
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Membership Geeks Podcast with Mike Morrison
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1 341 - Behind The Membership: The Metalsmith Academy 42:13
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Imagine launching a membership based on your passion… It’s the dream, right? But what if you’ve built your business delivering classes in-person and are faced with the challenge of finding an online solution that will deliver the same value? And you need to do this in the midst of a global pandemic… That’s exactly what Lucy Walker from The Metalsmith Academy did… And her story is awesome! She’s only a year into her membership and has thousands of members… And while she’s been hugely successful as a membership owner, the past year hasn’t passed by without its challenges… In this episode Lucy joins us to share her journey so far… Listen to hear about: How the pandemic forced Lucy to put her entire business online and make the transition from offering courses to launching her membership. How The Metalsmith Academy launched with over 3,000 members in total, with 1,300 of them opting for the annual plan. The reasons behind changing her enrollment model from closed to open. How Lucy uses Instagram and YouTube to drive people into her membership funnel. Her approach to fostering a positive community and driving engagement. Key Quotes: “We try and get people straight into the forums. As soon as they join, the first thing we say on email is ‘Hey, go and say hi in the forums, I’ll be there waiting for you. Come and introduce yourself” “With jewellery, it’s such a practical skill. When we were teaching in-person classes you could just have a vague outline and show people then be there to guide them through their problems. With online classes, the clearer you make them, the less work you have to do in the background, so being online has made me be a lot clearer in my teaching.” “As a team we can often pack up and head off to a tropical island to work and that’s absolutely amazing.” “I wish I’d started building an audience earlier. I wish we’d started concentrating on Instagram when I first started making jewellery, rather than doing it when I started the business because I had to.”…
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Membership Geeks Podcast with Mike Morrison
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1 371 - Celebrating the 7th Anniversary of Membership Academy 1:25:08
1:25:08
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Wow… 7 years of Membership Academy! It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership. Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond. Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 370 - Behind the Membership: ProcessDriven 42:06
42:06
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In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members. Layla reveals how she made the leap from service-based provider to thriving membership owner… Plus, she also shares how getting into the minds of her active members has been crucial towards her success. Essential Learning Points: The accidental marketing that led to a SURPRISE waitlist of potential buyers. How starting a membership has given people value while solving practical issues around software updates. How Layla made the transition from service provider to full-time membership owner. The ONE thing she’s used to overcome the challenge of supporting her members colleagues. The aspect that’s been one of the hardest things to build due to the nature of her niche. Reasons behind her pricing strategy in correlation to understanding member pain points. How recognizing the main value of the membership has led to worrying less about what free content to provide. The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members. Important Links: ProcessDriven Layla’s YouTube channel ProcessDriven Collective Facebook Layla’s Instagram Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 369 - From The Vault: 8 Simple Ways to Add a Personal Touch to your Membership 36:25
36:25
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How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?... The bigger your membership grows, the more difficult it is to create a personal connection with individual members… But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential! In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 368 - From The Vault: How To Avoid Your Membership Becoming a Burden 34:21
34:21
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Creating a membership is an exhilarating time… The creative juices are flowing… And there’s no better feeling than the buzz of a new member joining… But what happens when that excitement begins to fade?... In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important! Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 367 - Behind The Membership: Art Revenue Coaching 47:55
47:55
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In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea… Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points: How Josie overcame her fear of creating an online membership. The MAJOR benefit of online memberships that led to her adding this income stream to her business. The TRAP that many business owners fall into when they have an existing audience. The ONE thing that resulted in her DOUBLING her email list. How learning what the audience wants has been pivotal towards her success. What Josie plans to do differently for her next launch. The HUGE membership benefit that she didn’t anticipate. The model she plans on implementing within her membership to aid her members growth. Important Links: The Josie Show (Instagram) Josie Lewis Art (Instagram) Josielewis.com Membership waitlist – josielewisarc Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 366 - From The Vault: 7 Ways to Get New Members Once Your Membership Launch is Done 23:53
23:53
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What happens when the buzz of your initial membership launch dies down? In many ways, launching your membership is some of the easiest marketing you’ll ever do! But keeping people interested is a challenge…. In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching. Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers. Join the Membership Academy: https://www.membershipacademy.com/ For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!…
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Membership Geeks Podcast with Mike Morrison
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1 365 - Top Takeaways from the Online Membership Industry Report 2022 33:30
33:30
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Do you know what the average churn rate is for a typical online membership? How about revenue benchmarks? Average conversion rates? What about the most popular tech solutions? Or the most effective marketing channels? Truth is, there's very little reliable data available about the online membership industry. That's because this market is relatively tiny. It's a niche, of a niche, of a niche. What data we do have tends to come from either the broader subscription industry, or from membership associations. Neither of which reflect the online membership world. A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry. And now it's time for an update... We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent. And we've compiled those results into the Online Membership Industry Report 2022 In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.…
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Membership Geeks Podcast with Mike Morrison
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1 364 - How to Create an Extraordinary Member Experience 24:09
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How do you create the best member experience? That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast. You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey. Armed with this information, you’ll get your members settled and engaged right off the bat. Essential Learning Points: The importance of linking your deliverables to tangible results Why you should draw out a roadmap for your member’s journey The bare minimum approach to enriching membership experience vs. the comprehensive approach How pattern interrupts brighten up the membership experience Important Links & Mentions: The Membership Geeks Membership Academy Key Quotes: “ Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.” “When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.” “A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset." Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 363 - Behind The Membership: Creative Crafting Club 38:52
38:52
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Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points: How the Creative Crafting Club works Why the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membership Why running challenges has been a key marketing tactic How Facebook groups keep everyone engaged and supportive of each other The biggest challenges Christelle faced Why Christelle loves the freedom that a membership business brings Important Links & Mentions: Creative Crafting Club Membership Geeks Membership Academy Key Quotes: “Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.” “Start before you're ready, you're only going to regret the things that you do not do.” “We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 362 - How to Stand Out as the Go-To Expert on your Membership Topic 22:13
22:13
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Finding new ways to get members piling into your membership is a difficult path to navigate. But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves. In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think. Essential Learning Points: Why building authority will help your membership service flourish How to cater to a niche market How content creation can help you build your reputation Why writing a book is not dated – it would still hugely help your reputation Important Links & Mentions: Membership Academy Membership Geeks Why Membership Site Owners Need to Niche Down (And STAY Niched) Succeeding with a small niche with guest Lisa Leander Achieving success in a small niche with guest Shannon Rogers Lulu.com Key Quotes: “Building authority as an expert in your topic is a majorly important factor in marketing your membership.” “The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.” “Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.” Thank You For Listening We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page. We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.…
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Membership Geeks Podcast with Mike Morrison
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1 361 - From The Vault: 5 Biggest Risks Facing Membership Owners Right Now 31:53
31:53
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Running a membership website can be one of the most rewarding experiences... You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid... And there are a few of them! As anyone running an online business - or any business in fact - will tell you... There are risks that will pop up at lots of different stages of your entrepreneurial journey... Knowing what these risks are... And, more importantly how to avoid them, can be really useful. With that in mind, this episode explores five of the biggest risks facing membership owners right now.…
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Membership Geeks Podcast with Mike Morrison
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1 360 - Top Tips for Researching a Membership Plugin or Platform 21:00
21:00
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When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible. The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust. In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust. Essential Learning Points: Why not all reviews can be trusted (they may be paid affiliates) What works for one membership service may not work for yours How people’s past experiences can affect their opinions and suggestions for plugins Why great functionality is the most important thing to look for Important Links & Mentions: Membership Academy Membership Geeks Key Quotes: “Whatever the best option is, the thing that gets all the five-star reviews, just know that you don't have to go with that just because everyone says it's the best. It might not be the right one for you.” “You need to be aware that you will not find an off-the-shelf membership plugin or software that will 100% satisfy your requirements.” “The only way to find the best solution to your particular problem, if you're asking in a public forum, is to be specific about what features you need and what integrations do you need.”…
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Membership Geeks Podcast with Mike Morrison
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1 359 - Behind The Membership: IT Rockstars 35:28
35:28
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Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right? But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership Geeks, he shares some top tips and insights for others looking to start a membership. He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth. Essential Learning Points: How Scott found his ‘wow’ factor in a saturated market Why there’s a geographical cap on enrolment for IT Rockstars The ins and outs of juggling a 9-5 with a membership business IT Rockstar’s unique onboarding process Why it’s important for your idea to align with what your audience wants Important Links & Mentions: The Membership Geeks IT Rockstars Key Quotes: “ One big tip for anyone starting a membership is to make sure they are tracking how people are joining their membership — and ask the right questions.” “The thing I love about the membership model is the scalability of it. There’s only so far you can go with a 9-5, whereas with a membership site, the possibilities are endless.” “Something I found useful when I first started out was being aware of what I was good at and what I was terrible at. Anything I struggled with, I just outsourced to someone else.”…
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Membership Geeks Podcast with Mike Morrison
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1 358 - Avoid These Terrible Membership Cancellation Policies 43:54
43:54
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Is your cancellation process as effective as it could be? As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process. It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon. In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations. Essential Learning Points: Why you should remember to ‘think like a member’ – how would you want the process to go if you wanted to cancel a membership? Why it’s important to make the decision to cancel difficult – not the process Why you should avoid turning members who might rejoin away Finding the right software to make the process seamless Important Links & Mentions: Membership Academy Membership Geeks Key Quotes: “During the cancellation process, give it a final shot to try and convince them to stick around. But it shouldn't get in the way, it shouldn't be an obstacle.” “If that member experience was 100% positive up to that point, you can ruin it all by having a terrible approach to cancellations.” “If someone has paid for a month, you have to give them that month. If someone's paid for a year, you have to give them that year. This is why we say that you're getting into dodgy legal territory if you don't actually honor that.”…
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Membership Geeks Podcast with Mike Morrison
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1 357 - 6 Ways to Breathe New Life Into Older Membership Content 22:00
22:00
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Does old automatically mean useless or outdated when it comes to membership content? Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted. This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and drum up some engagement in the process. We’re talking about everything from repurposing content to simply giving it a touch-up. By tuning in, you’ll get six handy tips to refresh and reuse your existing content to maximize its value. Essential Learning Points: Why watch alongs offer a great way to engage with your audience How repurposed content helps you meet your audience where they are How you can grow your audience by giving content away for free How to drum up new members through a cohort experience Why you should always have something available for your members to tackle next Important Links & Mentions: Membership Geeks Key Quotes: “Regardless of when you actually released the content, the first time someone views it, it is new to them.” “Anytime you can give people direction or show them the next step, it's going to massively improve their experience as a member.” “While our instinct is to protect our paid content at all costs, it’s worth noting that repurposing your older content into free content doesn't diminish its value at all.”…
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Membership Geeks Podcast with Mike Morrison
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1 340 - Switching From Working with Clients to Running a Membership Full-Time 27:50
27:50
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Are you running your membership on the side while managing an existing client focused or service based business? Maybe you’re a web designer who still builds websites… Or a music teacher dealing with private students… And to put it quite simply, you’re feeling stuck… You want to make the transition from working with clients to running your membership full-time… But you’re not sure how to do it… Or even if it's the time is right to make the switch! We’ve been there… And completely understand that it’s a HUGE decision to make… So we’ve decided to help you out… In this episode we share some tips on how to switch from working with clients to running your membership full-time… Essential Learning Points: Why you should treat your membership as a client. How to decide when to start making the switch to working on your membership full-time. Three different approaches to choose from for making the switch. Our tried and tested process for making the transition as smoothly as possible. Important Links & Mentions: New Year, New brand: Say Hello to The Membership Geeks How Much Time Does it Take to Run A Membership Site? 7 Things You Need to Validate Before Starting a Membership How Much Does it Cost to Start and Run a Membership Website? Key Quotes: “Far too often when working on our own projects and trying to fit them in around the main activities in your business, those projects slip down the priority list and only get attention when the important stuff is done - so your first step to readying yourself for transitioning from side-gig to full time focus is changing your mindset and habits on this front.” “It’s important to know that this whole process is not going to happen overnight. You’re not going to be servicing clients today and then from tomorrow you’re only working on your membership.” “The timing of making the switch is really going to come down to your attitude towards risk, your confidence, and the particular situation you’re currently in with your business and in life.”…
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Membership Geeks Podcast with Mike Morrison
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1 339 - New Year, New Brand: Say Hello To The Membership Geeks! 40:40
40:40
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After 7 years we have a very sad announcement to make... The Membership Guys are no more. I know, I know... what a devastating way to start the New Year! But the good news is that we've just undergone a little bit of a rebrand and henceforth shall be known as... Membership Geeks! This is a change that is several years in the making, so tune into today's very special episode of the podcast to discover why we've rebranded, what it means going forward, and get the inside track on some of the exciting things we have planned for 2022 and beyond.…
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Membership Geeks Podcast with Mike Morrison
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1 338 - 10 Most Popular Episodes of The Membership Guys Podcast in 2021 40:25
40:25
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Is it me or has 2021 been a bit of a blur?! It's definitely been another strange year as we've all tried to navigate life running a membership in the midst of a global pandemic... But from what we've seen in our membership and Facebook communities, you all seem to be handling it pretty well! So what have we been up to? It's been another busy 12 months for myself, Callie and the TMG team... In 2021, we’ve: Created and launched our EPIC new Roadmap inside Membership Academy. Celebrated the 6th anniversary of our business. Grown our team further with the addition of our awesome Community Manager, Hannah , and... Created another year’s worth of The Membership Guys weekly podcast and season 5 of Callie’s Behind The Membership podcast. And a whole lot more besides! That being said, with only a few days left of 2021 , it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of The Membership Guys podcasts in 2021. As always, I'd like to thank you so much for your continued support of the show this year - I really appreciate each and every one of you. Here’s to an awesome 2022. Episode Links (not in order - don't want to ruin the suspense!): Musings About Money and Mindset in the Membership World Avoid These 6 Common Member Retention Mistakes Competing with Established Memberships in Your Market Setting Goals for Your Membership Business: A Practical Process The Untold Origin Story of The Membership Guys How to Encourage Engagement without Nagging Your Members Are You Leaving Money On The Table in Your Membership Business How We Built Our Audience Before Launching Our Membership Using Instagram Stories to Promote Your Membership Why People Aren't Joining Your Membership Site…
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Membership Geeks Podcast with Mike Morrison
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1 337 - Things You Quickly Learn in your First Year as a Membership Site Owner 14:51
14:51
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Have you recently launched your membership website? If you have then you’re in the midst of a steep learning curve… One we’ve all been through as membership owners. As we’re approaching the end of the year, now is the perfect time to plan what we want to achieve over the coming months… For more established membership owners the year ahead might be fully mapped out so they know what to expect... But for those new to the membership world, what lies ahead is largely unknown. While we don't have a crystal ball to tell you exactly what's going to happen over the next 12 months... We can try our best to prepare you for some of the things you're likely to discover in your first year of running a membership site… And that’s exactly what we’re doing in this podcast episode. Join us to hear 5 things you quickly learn in your first year as a membership site owner Essential Learning Points: Good customer service can be the difference between losing a member and leaving someone with a positive impression who is likely to recommend you to others. Implementing a solid onboarding process will make everything easier - for both you and your members. The freedom, the flexibility and the fulfilment that comes from recurring revenue and making money while you sleep can make a huge difference to your life. You can’t please everyone You’re probably making a bigger difference than you realize Important Links & Mentions: Membership Academy How to Handle Customer Service for Your Membership Site How to Avoid Overwhelming your Members Why you need a kickass member onboarding process How to Deal With Negative Feedback About Your Membership Key Quotes: “Nothing ever goes 100% smoothly - that’s just life. The key is how you deal with things when issues do arise.” “When you have a good onboarding process in place, your members are happier, your engagement increases, retention improves and you have far less customer service issues to deal with. That’s pretty much a win for everyone” “If you have 99 happy members who love what you’re doing, but have 1 unhappy member, you need to learn to focus on the 99 – those guys aren’t all wrong!” “Don’t take someone’s silence as a sign that they aren’t getting value from what you’re offering, you're probably making a much bigger difference than you realize.”…
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Membership Geeks Podcast with Mike Morrison
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1 336 - The Perils of Building Your Membership on Rented Land 13:49
13:49
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Is your membership built on rented land? Are you relying on third parties with little control of your own content or community? While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what? If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land. Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage. Essential Learning Points: What the Facebook outage taught us about the dangers of relying on third parties Why control is the most important thing you need Why you need to protect your business assets The pros and cons of building on rented land Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “When we talk about not building on rented land, it's less about the dangers of depending on third parties and more about emphasizing the importance of control.” “The willingness that so many people have to just surrender control of their most valuable business assets to third parties in the name of convenience or simply following the crowd is insane when you think about it.” “Your decision to build on rented land has to be an informed one. You have to know that there's a risk that comes with it, that you're sacrificing something in order to get that convenience.”…
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Membership Geeks Podcast with Mike Morrison
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1 335 - 6 Changes That Will Improve Your Membership's Email Marketing Results 21:26
21:26
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Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list. If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns. You’ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more. Essential Learning Points: Why you should get out of your comfort zone with email marketing How to utilize the P.S. section of your emails to drive sales Why storytelling is the key to a good email How to maintain interest through open-loop emails Why you should always try to experiment with email marketing How to use conditional content Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “Stories are far easier to infuse your personality into, which of course helps to foster connection which goes a long way, especially with memberships where that connection is so key.” “If you've got a great story to tell and a strong narrative that lends itself to being sent one bit at a time, then using open loops in your emails can be fantastic and engaging.” “Split testing can be invaluable for refining and perfecting your approach to email marketing to best suit your audience's preferences.”…
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Membership Geeks Podcast with Mike Morrison
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1 334 - 4 Things You Can Do Today to Drive Membership Revenue 18:37
18:37
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Want to give your membership a little revenue boost? Who wouldn’t? The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today ? In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much. This episode covers how you can use flash sales and discounts to boost sales, why you should pay extra attention to your non-buyers and ex-members, and how you can get members to upgrade. Try these tactics today and integrate them into your long-term strategy to see consistent results for years to come. Tune in to hear how you can get started. Essential Learning Points: How to use a flash sale to boost revenue Why you shouldn’t ignore your non-buyers The benefits of getting in touch with ex-members How a simple email can prompt members to upgrade Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “You could email anyone who's on your email list, who's been through your main sales sequence, and have not bought yet. You could run a flash sale targeted just at those people to give them an extra push and incentive to join your membership.” “More often than not, people will be open to returning, and indeed, many will come back to your membership within months.” “Cancellation is not condemnation. People don't leave because they hate your membership.” “If you've not reached out to your ex-members in a while, then consider emailing them today or starting a Facebook ads campaign targeted at those people.”…
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Membership Geeks Podcast with Mike Morrison
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1 333 - KPIs Every Membership Owner Should Be Tracking 18:33
18:33
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Every successful membership site owner knows their numbers. If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble. Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Performance Indicators) at all. And an even greater number only track a few key metrics! This is something that needs to change. So if you're currently not tracking metrics on your site or are measuring some, but are not sure if they're the ones you should be focusing on, then this episode of The Membership Guys podcast is for you. Join us as we explore KPIs that every membership website should be tracking. Essential Learning Points: Different metrics to focus on for analyzing website traffic and activity Why you need to have an in-depth understanding of your conversion rates How your churn rate impacts member retention and why you should aim for 5% to 10% Why it’s crucial to measure the percentage of trial participants who become paid members How to measure the lifetime value of your members Recommended tools for reporting on member engagement Why you should track customer acquisition cost Important Links & Mentions: Membership Academy Biggest Takeaways from the Online Membership Industry Report The Most Effective Tools for Reducing Your Membership Churn Why Member Lifetime Value is More Important Than Churn Rate Key Quotes: “If you don’t know how your business is performing in key areas then you have no basis for growth, for making improvements or knowing whether or not your membership site is doing well or if it’s in trouble” “Member retention is as important, if not more so, than acquiring new members.” “What really matters in business is the overall profit that you're making. As the old saying goes, turnover is vanity, profit is sanity.” “Knowing that lifetime value means that when planning, advertising campaigns or any of the marketing spend, you can more accurately assess your return on investment.”…
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Membership Geeks Podcast with Mike Morrison
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1 332 - 6 Ways to Create Interest and Buzz for Your Membership Launch 23:56
23:56
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Preparing to launch your membership website? This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business. So how can you make your membership launch a success? The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with. And in this episode of The Membership Guys podcast, we’re sharing with you six tactics to implement to do just that. Essential Learning Points: Why a membership website doesn’t live or die based on launch alone Why you don’t necessarily need a large audience to launch your membership How to connect with your audience and make them feel like they’re involved from the get-go Different tactics to implement to get in front of a wider audience to promote your membership Important Links & Mentions: Membership Academy Why You Need to Take People Behind the Scenes of Your Membership Must-Listen Podcast Episodes for Launching Your Membership Website How to attract better members that will stick around long-term Key Quotes: “Right from the get-go you’ll need an initial influx of members to get your community up and running, people engaging and consuming content, and giving you feedback that will enable you to make your product even better. This in turn will make it easier for you to attract more members in the future.” “You can still do a lot in terms of your membership launch with a relatively modest audience.” “Live video is a fantastic way of getting your personality across and really connecting with your audience to allow them to feel like they're getting to know you on a deeper level.” “There's no doubt that having a group of people who are committed to spreading the word about your membership in their own audience, especially if their audience is large, can do wonders for your membership launch.”…
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Membership Geeks Podcast with Mike Morrison
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1 331 - Promoting Your Membership Using Social Media: A 12 Step Plan 31:39
31:39
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Do you want to transform your tweeting into real results? Unsure where to start? Social media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. This episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy. Tune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. Essential Learning Points: Why social media should be key to your marketing strategy Why you should audit your channels and your audience The importance of knowing your audience well How to serve and build your audience How to offer value consistently Why you need to keep an eye on analytics Important Links & Mentions: The Membership Guys Membership Academy Setting Goals for Your Membership Business: A Practical Process How to Start Building an Audience for Your Membership Site Why You Need to Take People Behind the Scenes of your Membership Key Quotes: “Make sure that you engage with your followers. Don't just publish content and leave it. Aim to have two-way conversations. What do your followers need help with? Ask them.” “Take steps to really develop your knowledge and understanding of your audience.” “Once you build momentum, once you've got the basics in place, refine that messaging. Refine the type of posts you're making to make sure you're not too salesy, to make sure you have a variety in how you promote your membership.”…
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Membership Geeks Podcast with Mike Morrison
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1 330 - Tips and Techniques to Encourage Members to Consume Your Content 22:15
22:15
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Are you struggling to get members to consume and complete your content once they’ve signed up? If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’ Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content. In this episode, you’ll hear four super simple tactics to improve content consumption and engagement in your content library. We share how rewarding your members can go a long way, how you can get involved, and what you can do to your content to improve its effectiveness. With these tactics, you’ll help to boost your engagement rates across your content library and help members progress towards their goals. Essential Learning Points: Why you should try to boost content consumption How rewarding your members can go a long way How to use reminders to prompt your members to consume more content Why getting involved in the content yourself boosts engagement The benefits of using multiple content formats Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “The ability to have access to you and to have you focused on the same thing that they're focused on can be a huge motivation to get your members to actually take part in a course.” “Reminders and helpful nudges can be a great way of guiding people to content, making sure that they're actually consuming it.” “Make sure that you're providing multiple content formats so that you're catering to a variety of different member needs and learning styles.”…
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Membership Geeks Podcast with Mike Morrison
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1 329 - 5 Ways to Level up Your New Member Experience 16:10
16:10
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First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention. But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come. This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome. Essential Learning Points: Why leveling up your membership experience can boost satisfaction and retention How personal videos can go a long way How a member questionnaire can help both you and your members The importance of using segmentation Why you should consider throwing a welcome party How physical welcome gifts can be a welcome surprise Important Links & Mentions: The Membership Guys Membership Academy Bonjoro.com Key Quotes: “Any way that you can better tailor things to each particular member's needs will massively level up their experience.” “This sort of stuff is really just about going that little bit further, putting in that little bit of extra effort to make someone's formative days and weeks inside your membership that much more enjoyable, that much more rewarding, and that much more productive.” “That sort of welcome party can be really, really good for getting that buzz, getting that excitement, and helping people make those connections early on, all of which level up your member experience.”…
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Membership Geeks Podcast with Mike Morrison
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1 328 - Should I Include All My Products and Content Inside My Membership? 17:15
17:15
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Do you want to offer a brand-new course or live event…separate from your membership? Is this something you’re allowed to do, or will all hell break loose in your membership? First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed. Luckily, there are a few ways around this that we share in this episode. If you want some tips on how to navigate this delicate topic, tune in today. We’ll share the pros and cons of keeping everything in your membership, why you shouldn’t always cave under pressure and ways to keep your members happy. Essential Learning Points: The problem with selling a separate product from your membership Why this can upset members Why it’s all about setting expectations and your message How to avoid doing yourself a disservice Three simple ways to keep members happy and offer separate products Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “The clearer it is, what your membership does, who it's for, and what it consists of […] the less chance there will be of confusion or disappointment.” “You don't want it to seem like your membership is a bait and switch. But at the same time, flipping this around to you as a membership owner, you need to resist the urge to over-deliver.” “Give your members priority preferential treatment and a price discount on anything else you might sell outside of the membership. That then adds to the value of them becoming a member.”…
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Membership Geeks Podcast with Mike Morrison
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1 327 - How to Choose the Right Topic for Your Membership 15:15
15:15
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If you’re thinking about starting a membership site, the very first decision you need to make is what it’s about. Your choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don’t want to tackle. But how do you make the right choice? Tune in to this episode to hear the crucial elements that make a good membership topic idea. We cover why you need some expertise and what to do if you aren’t an expert. We also discuss why you should pick an evergreen topic if you want to be in this for the long haul, and much more! Essential Learning Points: Why your choice of topic is essential Why you should chasing avoid any fads The importance of picking a topic you have some expertise in How to pick a topic that’s evergreen Why you need to love your topic What to do if your membership idea doesn’t tick all the boxes Important Links & Mentions: The Membership Guys Membership Academy Key Quotes: “If you make the wrong decision about your membership topic, then that pretty much means that anything else you do is built on a pretty unstable foundation.” “Most online memberships will involve tapping into your knowledge, skills, experience, and expertise to help someone accomplish something to learn something to make progress towards a specific goal result or outcome.” “If you've got a real passion and enthusiasm for your topic, then the idea that you get to eat, sleep and breathe this subject day in day out for years to come will be absolute perfection.” “In an ideal world, your topic should really be something specific, something niche, as opposed to something generic.”…
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Membership Geeks Podcast with Mike Morrison
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1 326 - 11 Signs That it's Time to Increase the Price of Your Membership 19:59
19:59
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Is it time to finally increase the price of your membership? It’s tricky to answer that because there are loads of different things to consider first. What are your costs? What value do you provide? How are the competition pricing? How can you stay competitive AND maintain a good profit margin? These are some of the many questions we’re answering in this episode. Tune in to hear 11 signs that it’s finally time to give your pricing a bump and why increasing your price won’t make your customers run for the hills. Essential Learning Points: Why it may be time to increase your price for the first time How to price based on the value How to maintain a healthy profit margin What potential members really think about low-priced memberships How to be competitive without competing on price Important Links & Mentions: The Membership Guys Membership Academy Strategies for Increasing Your Membership Pricing Key Quotes: “If you have already gone through a price increase before, but it's been a couple of years, then maybe it's time to think about that next increase.” “As your membership and as your business grows, you will see your expenses growing too.” “Competing on price is the worst way to compete. It is a race to the bottom.”…
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