#119 Techie Dani : Becoming a Tech Influencer for Top Brands

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

Ever wonder what it would be like to be a Tech Influencer? Tune in to be inspired by the incredible journey of Danielle Hern, better known as @TechieDani, who sheds light on her transition from her corporate 9-5 role at Intel to becoming a full-time content creator who has flexibility and full creative license in her life now. As a tech influencer with over half a million followers, Dani reveals the catalyst for discovering her passion for smart home technology content. Her story shows how passion, authenticity and the knack for making complex tech accessible can turn a simple creative outlet into a flourishing career.
Join us as we get an insider's view of the often-unseen world of content creation. Dani shares the nitty-gritty of producing tech content, from product testing to the art of scripting engaging videos. Balancing her role as a part-time stay-at-home parent, she discusses the challenges of growing a personal brand and the potential for expanding her team. Despite the hurdles, Dani expresses gratitude for the flexibility and unique opportunities the creator life offers, especially when it comes to family time.
Explore the ever-evolving landscape of influencer marketing, especially within the tech industry. Dani dives into her experiences with major tech brands, emphasizing the importance of maintaining audience trust while navigating brand collaborations. The conversation also touches on the emotional aspects of content creation and setting boundaries to ensure mental well-being. Dani's insights into leveraging personal uniqueness and the supportive nature of the content creator community offer invaluable takeaways for aspiring creators.
Resources:

· Dani on TikTok

· Dani on Instagram

· Dani on YouTube

· Dani on X

· Dani on Facebook

· Shop Dani’s Recommended Products

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Capitole

1. #119 Techie Dani : Becoming a Tech Influencer for Top Brands (00:00:00)

2. Women in Tech (00:00:01)

3. The Business of Content Creation (00:07:13)

4. Tech Content Creation Strategies and Reviews (00:13:28)

5. Navigating Brand Deals and Creating Content (00:22:59)

6. Content Creation Struggles and Rewards (00:29:03)

7. The Evolution of Tech Content (00:36:32)

8. Influencer Marketing and Brand Collaborations (00:43:14)