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The Perils of "Good/Better/Best" Pricing

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Manage episode 358061518 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered.

Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

  continue reading

192 episoade

Artwork
iconDistribuie
 
Manage episode 358061518 series 1428215
Content provided by David C. Baker and Blair Enns, David C. Baker, and Blair Enns. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David C. Baker and Blair Enns, David C. Baker, and Blair Enns or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered.

Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

  continue reading

192 episoade

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