Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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234 (Sell) Unlocking Buyer Pain Points While Engaging Key Stakeholders (Maddy Jackson, Webflow)
MP3•Pagina episodului
Manage episode 430348635 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
- Address pain points in other departments to accelerate deals and improve win rates.
- Turn situations into problems by asking questions that highlight known pain points with competitors.
- If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.
PATH TO PRESIDENT’S CLUB
- Account Executive @ Webflow
- Account Executive @ SafeGraph
- Account Executive @ Procore Technologies
RESOURCES DISCUSSED
388 episoade
MP3•Pagina episodului
Manage episode 430348635 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
FOUR ACTIONABLE TAKEAWAYS
- Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
- Address pain points in other departments to accelerate deals and improve win rates.
- Turn situations into problems by asking questions that highlight known pain points with competitors.
- If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.
PATH TO PRESIDENT’S CLUB
- Account Executive @ Webflow
- Account Executive @ SafeGraph
- Account Executive @ Procore Technologies
RESOURCES DISCUSSED
388 episoade
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