Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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237 (Lead) Taking a Startup To Market With Founder Led Sales (Peter Kazanjy, Atrium)
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Manage episode 431770041 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
FOUR ACTIONABLE FOUNDER TAKEAWAYS
- Your first customers should come from the founder
- Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.
- If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.
- If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.
PETER'S PATH TO PRESIDENT’S CLUB
- Co-Founder @ Atrium
- Founder @ Modern Sales Pros
- VP of Product @ Monster
- Founder @ TalentBin (Acquired by Monster)
RESOURCES DISCUSSED
370 episoade
MP3•Pagina episodului
Manage episode 431770041 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
FOUR ACTIONABLE FOUNDER TAKEAWAYS
- Your first customers should come from the founder
- Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.
- If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.
- If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.
PETER'S PATH TO PRESIDENT’S CLUB
- Co-Founder @ Atrium
- Founder @ Modern Sales Pros
- VP of Product @ Monster
- Founder @ TalentBin (Acquired by Monster)
RESOURCES DISCUSSED
370 episoade
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