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255 (Lead) How to Align Sales & Marketing for Predictable Pipeline Growth (Sonny Round, Panopto)

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Manage episode 444469834 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

ACTIONABLE TAKEAWAYS:

  • 80/20 Rule for Experimentation: Keep 80% of your team's work process-driven and reserve 20% for new, experimental ideas to avoid chaos.
  • Track MQL to Reply Rates: Use the MQL to reply rate metric to gauge how well your messaging engages prospects.
  • Key Metrics for Pipeline Meetings: Focus on leads by source, conversion rates, meeting-to-op conversions, and total pipeline in every pipeline meeting.
  • Methodical Problem Solving: When top-of-funnel issues arise, fix one area at a time—start with accounts, then people, triggers, and finally messaging.

SONNY'S PATH TO PRESIDENTS CLUB:

  • Director of Global Sales Development @ Panopto
  • Senior Manager, Global Sales Developnent @ Sift
  • Sales Development Manager @ Sift
  • Manager, Account Development Team @ Mesosphere

RESOURCES DISCUSSED:

  continue reading

408 episoade

Artwork
iconDistribuie
 
Manage episode 444469834 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

ACTIONABLE TAKEAWAYS:

  • 80/20 Rule for Experimentation: Keep 80% of your team's work process-driven and reserve 20% for new, experimental ideas to avoid chaos.
  • Track MQL to Reply Rates: Use the MQL to reply rate metric to gauge how well your messaging engages prospects.
  • Key Metrics for Pipeline Meetings: Focus on leads by source, conversion rates, meeting-to-op conversions, and total pipeline in every pipeline meeting.
  • Methodical Problem Solving: When top-of-funnel issues arise, fix one area at a time—start with accounts, then people, triggers, and finally messaging.

SONNY'S PATH TO PRESIDENTS CLUB:

  • Director of Global Sales Development @ Panopto
  • Senior Manager, Global Sales Developnent @ Sift
  • Sales Development Manager @ Sift
  • Manager, Account Development Team @ Mesosphere

RESOURCES DISCUSSED:

  continue reading

408 episoade

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