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18:21
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18:21In a difficult week for Los Angeles, we hope this episode can provide a little bit of respite. Jessica Shaw is joined by Keely Flaherty from Tudum for a deeper dive into the gripping limited series, American Primeval , starring Betty Gilpin and Taylor Kitsch. Then also talk about the delightful return of Cameron Diaz and Jamie Foxx in the new action comedy, Back in Action , directed by Seth Gordon. Follow Netflix Podcasts for more and read about all of the titles featured on today’s episode exclusively on Tudum.com .…
Upside explicit
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Content provided by This Way Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by This Way Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
…
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19 episoade
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Content provided by This Way Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by This Way Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace. We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world. So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
…
continue reading
19 episoade
Toate episoadele
×1 Rufus v Traditional Search: What's the Future of Selling? 14:25
14:25
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14:25AI is set to have an increasingly significant impact on sellers, especially on platforms like Amazon. In this episode Ali & Zamir digest how Amazon is leveraging AI to personalise search results and enhance product recommendations based on user behaviour and preferences. They discuss the evolution of purchasing and the way AI analyses search intent, highlighting that sellers will need to adapt to new metrics, such as click-through rates and conversion rates, rather than just impressions. The conversation also talks about the emerging trends in reviews, where summarised feedback will play a crucial role in product visibility. They explain the current limitations of new chatbot Rufus, and how sellers should remain focused on optimising for traditional search results rather than getting distracted by Amazon's new tools as not all of them become successful or popular - with Alexa as an example. Key Takeaways: AI is significantly changing how Amazon personalises search results for consumers this year. Sellers must focus on click-through rates and conversion rates as new key metrics. Stock availability is becoming a crucial factor in determining product search rankings. Rufus, Amazon's chatbot, may not replace traditional search but could assist in finding products. Understanding customer reviews and experiences will be essential for product visibility. Sellers should not be distracted by AI hype but adapt to evolving metrics. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 Is Amazon Losing Its Edge to Temu and AliExpress? 11:14
11:14
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11:14Foreign sellers, particularly from China, are significantly impacting the Amazon marketplace, leading to discussions about the future of e-commerce platforms. In this episode, Ali & Zamir explore an evolving landscape where these sellers are increasingly shifting their focus to alternative platforms like Temu and AliExpress, and the changing dynamics of brand importance amid regulatory challenges. As Amazons grapples with issues of trust and customer experience, we discuss the implications of D2C selling and how consumer expectations are shifting towards quality and delivery reliability. Remember - the key to success lies not in the origin of the seller but in the quality of products and brand reputation. Key Takeaways: Foreign sellers, especially from China, are impacting Amazon's marketplace significantly with aggressive pricing strategies. Amazon is seeing a shift where branding is becoming increasingly important among sellers on the platform. The de minimis rule in the US allows products under $850 to avoid duty, benefiting Chinese sellers. Many Chinese sellers are moving to platforms like Temu and AliExpress due to less stringent regulations. D2C sites are facing challenges as consumer trust diminishes with the rise of AI-generated content. Ultimately, quality and brand reputation will dictate success on Amazon, regardless of seller origin. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
Fact: Over 70% of conversions on Amazon now occur on mobile devices. This episode explores the importance of adopting a mobile-first design approach when creating Amazon listings. Ali & Zamir provide practical steps that sellers can take to enhance their listings, starting with the need to evaluate product images and titles based on how they appear on mobile screens, ensuring they are clear and impactful. They discuss specific strategies for optimising images, including the importance of primary images and the first few characters of product titles. This means ensuring images are large enough to catch the eye in search results, that the key benefits of the products are immediately visible, and that any text included is legible on smaller screens. Attention whilst scrolling is limited, brands who prioritise mobile-friendly listings can gain a competitive advantage in the marketplace. Key Takeaways: Over 70% of all Amazon conversions now take place on mobile devices, emphasising the need for mobile optimisation. When assessing your Amazon listings, evaluate them primarily on a mobile device for accuracy. Primary images should be large enough to capture attention and clearly display key benefits. Fonts and colours used in mobile listings must be easily readable and appealing to customers. Ensure that your titles are impactful, with the first 50-80 characters being critical for mobile visibility. Brands that optimise for mobile will gain a competitive advantage over those that do not. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
Are you struggling with profitability in your Amazon advertising? This episode explores the common pitfalls that can drain your advertising budget and offers practical solutions to enhance your ad performance in 2025. Ali and Zamir explain the importance of structuring your campaigns effectively, including keeping ad groups focused with no more than 10 to 12 keywords each. They also highlight the need to manage your budget wisely, ensuring that auto campaigns don't exceed 10% of your overall ad spend. By segregating brand search terms into dedicated campaigns, you can avoid skewing your results and ultimately make your advertising efforts more profitable. Key Takeaways: Sort your Amazon ad campaigns by spend to identify where you can save the most money. Limit each ad group to no more than 10 to 12 keywords for optimal visibility. Allocate a separate campaign for brand search terms to avoid overstating generic campaign results. Auto campaigns should ideally not consume more than 10% of your total advertising budget. Identify highly relevant search terms from auto campaigns and target them in manual campaigns. Single keyword campaigns are perfectly acceptable and can help improve ad performance significantly. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 Get Clicked! Secrets to Dominating Search Results 11:47
11:47
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11:47The battleground for success in 2025 is the search results page, where competition for clicks is fierce. Our first episode of the year dives into the seven key criteria that influence whether potential customers will choose your product over a competitor's. From pricing and reviews to the critical importance of high quality and engaging product imagery, each factor plays a vital role in attracting clicks. Whilst maintaining compliance with platform regulations to avoid penalties that could diminish visibility, Ali & Zamir explain that a well-designed primary image can significantly enhance visibility and engagement, as humans process images much faster than text. With actionable insights and examples, this episode underscores the significance of understanding the competition and consumer behaviour, advising listeners to analyse their search result pages and adapt their strategies to optimise their product listings and stand out in a crowded marketplace. Key Takeaways: In 2025, mastering the search results page is crucial for product visibility. Products must stand out visually in search results to attract potential buyers. Images communicate key product information faster than text, influencing customer choices. Including relevant search terms in product images can enhance customer engagement significantly. Delivery promises and prices are essential factors that influence consumer decisions online. Companies should continuously improve their product images to maximize click-through rates. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 Amazon Black Friday & Cyber Monday Sales Data Revealed 11:34
11:34
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11:34It’s almost a month since the biggest sales event of the year, the final figures are in and the numbers have been crunched. In the final episode of 2024, Ali & Zamir deep dive into exclusive data from Amazon covering the Black Friday and Cyber Monday weekend. With sales for November already seeing a year on year increase of 16%, Black Friday (29th November) being a week later also coinciding with payday in the UK, sales figures for that day alone were up 23% on last year. But even those impressive numbers couldn’t stop Cyber Monday (2nd December) from taking the top spot again this year, with the highest revenue of the weekend being recorded on the Monday after Black Friday. With the overall sales figures for the year still being crunched, brands are already preparing for what is expected to be a strong start to 2025. This episode is packed with data and trends, focusing on key events and consumer behaviour shifts from the past year, setting the stage for the upcoming retail calendar for brands looking to leverage data to enhance their market share and maximise sales opportunities. Key Takeaways: Overall sales for the month of November showed a 16% year-on-year growth, indicating strong consumer spending. This year's Black Friday numbers showed a 23% increase compared to last year, indicating strong consumer spending. Black Friday this year was not the highest revenue day; Cyber Monday surpassed it significantly. The delayed timing of Black Friday this year reduced the overall purchasing period leading up to Christmas. Brands must analyse past Black Friday data to better prepare for next year's sales strategies. Sales patterns suggest that January 2025 will experience significant growth compared to January 2024. Understanding consumer behaviour around payday is crucial for optimising sales during holiday seasons. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 Top 5 Mistakes Sellers Made in 2024 16:00
16:00
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16:00As the holiday season approaches, Ali & Zamir reflect on the top 5 mistakes they've seen sellers make during 2024. Hear the common pitfalls such as; the fear of raising prices due to rank concerns, the danger of setting unrealistic growth targets without market context, and the confusion between indexing and ranking on platforms like Amazon. Packed with insights into the importance of understanding market dynamics, the implications of pricing strategies, and the need to maintain adequate stock levels to avoid losing sales momentum. Ali & Zamir encourage a shift in mindset from chasing targets to recognising and celebrating progress, balancing gains with ambition with reflection and appreciation. If you’re already making plans for next year, this episode is your perfect companion to thrive in 2025. Key Takeaways: Avoid the fear of losing rank by understanding how pricing affects visibility and profitability. Understand your market growth before setting ambitious growth targets to avoid disappointment. Recognise whether you're facing a conversion problem or visibility issue to apply the right solutions. Focus on ranking for the most relevant keywords instead of trying to index for everything. Maintaining stock levels is crucial; aim to keep inventory above your 45-day sales rate. Shift your perspective from measuring gaps to celebrating gains made throughout the year. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 The Profitability Trap: Understocking vs. Overstocking on Amazon 10:06
10:06
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10:06Navigating the complexities of Amazon's FBA system can be daunting for brands, especially when it comes to managing inventory levels. In this episode, Ali and Zamir explore the critical balance between being overstocked and understocked. With Amazon's increasing storage fees, especially during Q4, it's vital to carefully manage your inventory to avoid hefty charges while maintaining sales visibility. Hear about the importance of having at least 30 days of stock on hand, ideally pushing to 45 days for a safer margin. But beware of the hidden costs of understocking, such as increased advertising expenses and lost sales opportunities to competitors. This episode offers valuable insights for brands striving to optimise their inventory strategies in the competitive Amazon marketplace. Key Takeaways: Amazon charges fees for storage, and there are penalties for both overstocking and understocking. To maintain visibility and sales on Amazon, it's crucial to manage stock levels effectively. Being understocked can lead to higher advertising costs and loss of competitive position. Having a clear understanding of your rate of sale helps avoid costly stockouts. Increased storage fees during Q4 create a challenging balance for sellers managing inventory. It's essential to estimate both storage costs and potential advertising costs when planning inventory. For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online…
1 The Rise of Brands on TikTok: What You Need to Know with Ashley Wright from Social Tale 27:58
27:58
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27:58In this episode, hosts Ali and Zamir are joined by guest Ashley Wright from Social Tale to explore the power of TikTok for brands. They dive into TikTok's unique blend of entertainment and education, known as 'edutainment,' and how it enables brands to connect with users in a more engaging and informative way. TikTok expert Ashley highlights the significance of TikTok Shop in "social commerce", allowing brands to sell directly through engaging content and creating a seamless shopping experience. The conversation also highlights the evolving landscape of influencer marketing, emphasising TikTok's affiliate program, which empowers brands to collaborate with micro-influencers for significant engagement. Ashley also provides insights into TikTok's role as a discovery platform, its advertising capabilities, and how it helps brands expand their reach and tap into new customer segments. The episode concludes with the common pitfalls brands face on TikTok, the platform's demographics, and speculation of a potential future partnership between TikTok and Amazon. Key Takeaways: TikTok excels at creating demand and educating consumers, unlike Amazon's focus on conversion. Brands must adopt a long-term strategy on TikTok to see sustainable growth and sales. Storytelling is essential on TikTok; engaging narratives resonate more than simple product ads. Utilising TikTok Shop effectively requires understanding its nuances and building momentum over time. Brands should create content specifically for TikTok rather than repurposing from other platforms. The partnership between Amazon and TikTok opens new avenues for brands to reach customers. Quote of the Episode: “I call it edutainment because you can get people to create content, whether it's about your brand, a product or anything, which is obviously what most brands want to do” - Ashley…
1 Black Friday & Cyber Monday Predictions 2024 12:03
12:03
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12:03This episode features predictions for the sales weekend of the year - Black Friday & Cyber Monday. Ali & Zamir discuss the peak shopping days to look out for, with momentum expected to surge from November 29th as monthly salaries hit bank accounts, they share key insights on consumer behaviour and the timing of expected sales spikes. Discover which product categories are set to dominate, with toys and games leading the way at 110% growth, followed by a surprising second-place contender. The episode also offers practical advice for brands to prepare for the shopping frenzy, from stocking up on inventory to fine-tuning promotional strategies. This is your essential guide to maximising sales during the holiday season! Like and subscribe wherever you get your podcasts, and don’t miss next week's special episode packed with exclusive real-time analysis of the Black Friday & Cyber Monday weekend. Key Takeaways: • The peak shopping days during Black Friday week are expected to be around November 29th to December 2nd. • Brands should prepare for higher sales growth, particularly in Toys and Games categories this year. • Despite initial lower sales figures, significant growth is anticipated post-Black Friday as paydays align. • Toys & Games are the top selling category but there is a surprise second-place category for growth during this period. • Retailers should focus on optimising their offers to maximise value perception among consumers. • Don't panic if your early sales are lagging; significant growth is coming soon.…
1 Q4 Seller Roadmap Revealed - Maximise Online Sales This Holiday Season 15:14
15:14
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15:14In this episode, Ali and Zamir rip the wrapping off Q4, a crucial period for sellers from October to December. They dive headfirst into the nuances of this peak season, highlighting significant sales events like Black Friday and Cyber Monday, and the impact of paydays on customer purchasing behaviour. Top tip - This year's Black Friday (29th November) falls a week later than last year, requiring retailers to adjust their strategies accordingly. This episode is your essential guide to capitalising on the season and explores the psychological triggers that drive sales, how weather conditions and seasonal trends influence shopping habits including the rise in online shopping on Christmas Day and the total write-off of sales on New Year's Eve. Key Takeaways: Q4 is crucial for retail sales, with significant events shaping consumer behaviour throughout the season. The peak sales activity is driven by Black Friday, Cyber Monday, and the resulting payday effects. Understanding the timing of sales events, such as Thanksgiving and Black Friday, is essential for forecasting. Weather patterns can significantly influence online shopping trends, particularly during the holiday season. Consumer purchasing behaviour shifts after Black Friday, with high-ticket items selling first. Sales dynamics vary by region, with different countries exhibiting unique shopping patterns during Q4. Quote of the Episode: “When it comes to search volumes, gifts for him, trend in, peak in November, gifts for her, trend and peak in the week before Christmas” - Zamir…
1 From Google to Amazon - Mastering the Art of Advertising 11:49
11:49
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11:49In this episode, Ali & Zamir explore the philosophy of advertising, by comparing strategies on Google and Amazon. While the core principles of advertising remain consistent - focusing on customer acquisition and lifetime value - the application differs significantly between platforms. On Amazon, advertisers need to leverage paid ads to enhance organic visibility, as the two are interconnected in a way that differs from Google. Hear about the importance of precision in keyword targeting on Amazon to improve organic rankings, due to the unique dynamics of the platform. This episode also provides insights into navigating the complexities of digital advertising, particularly when transitioning from direct-to-consumer (DTC) models to Amazon's ecosystem. Key Takeaways: Advertising on Amazon requires a different philosophy than Google or Meta platforms. The key to successful advertising on Amazon is understanding the importance of visibility. Amazon's advertising can directly influence organic sales rankings in a way other platforms can't. New sellers on Amazon often underestimate the difference in advertising dynamics compared to DTC sales. Focusing on specific keywords in your Amazon ads can improve your organic ranking. Both Google and Amazon advertising aim to enhance non-paid sales through initial paid efforts. Quote of the Episode: "How much do I need to spend to get a new customer through the door?” - Zamir…
1 Is Your Amazon Ad Spend Paying for a Rocket to Mars? 10:50
10:50
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10:50In this episode, Ali & Zamir dive headfirst into a common misconception surrounding Amazon advertising: that higher bids guarantee more visibility. Hear how click-through rates (CTR) significantly influence the value of bids, and how focusing on optimising listings will lead to higher engagement. Amazon's payment structure is primarily based on clicks, not impressions, meaning that having a compelling listing can lead to better ad performance even with lower bids. This episode also highlights the importance of using Amazon's Brand Analytics to understand competitive metrics for both paid and organic visibility. Remember - CTR x Bid = Value to Amazon Key Takeaways: Amazon advertising works on a pay-per-click model, emphasising clicks over just impressions. High click-through rates can lead to lower bids while maintaining visibility on Amazon. Brand analytics provides crucial data for targeting click-through and conversion rates effectively. The relationship between bid amounts and click-through rates is vital for advertising success. Amazon prioritises products that convert well, impacting both paid and organic rankings. Understanding Amazon's revenue model helps sellers optimise their advertising strategies. Quote of the Episode: "Amazon get paid on commission, they're looking for products that give them the highest conversion rate" - Zamir…
1 How to Slash Your Cost-Per-Click by 90% 12:05
12:05
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12:05In this episode, Zamir and Ali dive into the economics of search, and in particular, Amazon advertising. They explore the concept of search as a form of inventory with a very short shelf life, the dynamics of search activity throughout the day, and how advertisers can leverage fluctuations in cost per click to their advantage. The episode also highlights the importance of using AI-driven bidding tools, to maximise your advertising budget and avoid overpaying for clicks. Key Takeaways: Search is inventory with the shortest shelf life ever. Cost per click fluctuates throughout the day based on search activity. Search activity peaks during specific times of the day. Advertiser budgets often reset at midnight, affecting demand. The interplay between supply and demand influences advertising costs. AI tools are essential for optimising advertising bids. Using AI can lead to significant savings in advertising costs. Without AI bidding, brands are likely overpaying for ads. Effective advertising requires understanding the dynamics of search activity. Quote of the Episode - "You can literally pick up searches clicks for bargain bucket prices." - Zamir…
1 Amazon’s Changing Fees: What You Need to Know for 2024/25 14:19
14:19
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14:19In this episode, Zamir and Ali break down the key changes to Amazon’s fees in 2024 and discuss how these new policies will impact sellers. From increased fees for inventory management to Amazon’s VAT regulations, they explore the challenges and opportunities for businesses navigating these changes. The duo tackles whether Amazon’s fee increases are penalising disorganised sellers or rewarding the well-prepared. They dive into controversial topics like the impact of performance fees, stock levels, VAT adjustments, and the crucial importance of getting stock in early for the holiday season. If you’re selling on Amazon, understanding these changes could be the difference between growth and losing out on significant revenue. Key Takeaways: Amazon is raising fees, particularly penalising sellers with poor inventory management. Well-organised sellers can benefit. Having 30+ days of stock is key to avoiding extra fees and maximising Amazon’s fulfilment efficiency. Get stock in by October to ensure it’s available during peak holiday periods. Amazon will now charge VAT on all services, impacting short-term cash flow for sellers. Amazon is tightening the window for requesting reimbursement for overcharges—make sure to act before October. Quote of the Episode: “Amazon’s making it harder, but it just means you need to be more professional. If you manage your stock well, you’ll come out ahead.” — Zamir…
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