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Advertising on Amazon: 5 Profit Killers You Must Avoid

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Content provided by This Way Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by This Way Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Are you struggling with profitability in your Amazon advertising? This episode explores the common pitfalls that can drain your advertising budget and offers practical solutions to enhance your ad performance in 2025.

Ali and Zamir explain the importance of structuring your campaigns effectively, including keeping ad groups focused with no more than 10 to 12 keywords each. They also highlight the need to manage your budget wisely, ensuring that auto campaigns don't exceed 10% of your overall ad spend. By segregating brand search terms into dedicated campaigns, you can avoid skewing your results and ultimately make your advertising efforts more profitable.

Key Takeaways:

  • Sort your Amazon ad campaigns by spend to identify where you can save the most money.
  • Limit each ad group to no more than 10 to 12 keywords for optimal visibility.
  • Allocate a separate campaign for brand search terms to avoid overstating generic campaign results.
  • Auto campaigns should ideally not consume more than 10% of your total advertising budget.
  • Identify highly relevant search terms from auto campaigns and target them in manual campaigns.
  • Single keyword campaigns are perfectly acceptable and can help improve ad performance significantly.

For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online

  continue reading

21 episoade

Artwork
iconDistribuie
 
Manage episode 459928629 series 3603652
Content provided by This Way Up. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by This Way Up or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Are you struggling with profitability in your Amazon advertising? This episode explores the common pitfalls that can drain your advertising budget and offers practical solutions to enhance your ad performance in 2025.

Ali and Zamir explain the importance of structuring your campaigns effectively, including keeping ad groups focused with no more than 10 to 12 keywords each. They also highlight the need to manage your budget wisely, ensuring that auto campaigns don't exceed 10% of your overall ad spend. By segregating brand search terms into dedicated campaigns, you can avoid skewing your results and ultimately make your advertising efforts more profitable.

Key Takeaways:

  • Sort your Amazon ad campaigns by spend to identify where you can save the most money.
  • Limit each ad group to no more than 10 to 12 keywords for optimal visibility.
  • Allocate a separate campaign for brand search terms to avoid overstating generic campaign results.
  • Auto campaigns should ideally not consume more than 10% of your total advertising budget.
  • Identify highly relevant search terms from auto campaigns and target them in manual campaigns.
  • Single keyword campaigns are perfectly acceptable and can help improve ad performance significantly.

For more strategies for managing Amazon FBA stock, balancing storage fees, and optimising visibility to boost sales and profitability, visit https://www.thiswayup.online

  continue reading

21 episoade

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