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Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions
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In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce professionals in Utah. Through various live and virtual events, Matthew aims to alleviate the isolation often felt by e-commerce founders by fostering a collaborative environment.
Matthew shares his personal journey, which is marked by considerable challenges including a lengthy incarceration during his youth. This experience shaped his aspirations and fueled his passion for entrepreneurship and marketing, particularly within the e-commerce space. Post-incarceration, Matthew initially pursued a degree in information systems but eventually found himself drawn back to marketing, leading him to spearhead marketing efforts at a SaaS company and later, deeply engaging with subscription-based business models.
The discussion delves into the mechanics of successful subscription businesses, highlighting the importance of customer experience and tailored marketing strategies. Matthew emphasizes the necessity of understanding customer needs and preferences to optimize product offerings and marketing approaches. He advocates for innovative practices such as integrating quizzes and surveys to gather actionable customer insights, which can significantly enhance retention and acquisition strategies in the competitive subscription market.
Episode Links
- Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
- Matthew Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/
- Subscription Prescription: https://www.thesubscriptiondoc.com/
- Commerce Catalyst: https://www.ccatalyst.co/
https://www.stryde.com/unlocking-customer-retention-lifetime-value-ecommerce-subscriptions/
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