1033: Ann Kottler: From Cold Calls to Custom Homes: How to Build Trust with Luxury Builders.

A Well-Designed Business® | Interior Design Business Podcast

Today With Ann Kottler:

Today with Ann Kottler, we're learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she's established herself as the go-to expert for 7-8 figure new home construction and remodeling projects.

In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients.

LuAnn Nigara and Ann Kottler's Ah-Ha Moments

“You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” - Ann

“I'm here to help you and make you look good and make this a positive experience for the homeowner.” - Ann

“Your rate goes up because you are getting better. You're worth more” - LuAnn

“I'm passionate about this and we're gonna have fun and you're gonna love it when it's done. That's the value that a professional designer provides. But you have to be confident in saying it.” - Ann

More About Ann Kottler

This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats.

As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes.

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