Nudging på godt og ondt m. Mette Trier Damgaard

Aarhus BSS Podcast

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6y ago 15:00

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Som begreb er nudging slået igennem som nærmest en mirakelkur, når virksomheder eller offentlige organisationer gerne vil have kunder eller borgere til at træffe et helt bestemt valg. Men virker det? Og kan det ligefrem give bagslag?
Adjunkt Mette Trier Damgaard, Institut for Økonomi på Aarhus BSS, har i en årrække forsket i nudging og effekten af nudging. I denne podcast fortæller hun blandt andet, hvad man især skal være opmærksom på, hvis man vil forsøge sig udi disciplinen at nudge.

36 episoade

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