It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing
Manage episode 366509953 series 2828593
Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.
59 episoade
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Manage episode 366509953 series 2828593
Content provided by Accenture. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accenture or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.
59 episoade
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Similar cu Accenture AI Leaders Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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