223 $7.5M Small Town Big Fish Swimming with PE Sharks (feat. Tim Petrey, CPA)

Accounting High

Episode 223

Botkeeper Presents AI UNCHAINED

On October 8-10 2024, in Santa Rosa California

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FACULTY: Tim Petrey, CPA

CLASS: #Shoperations

In this episode of Accounting High, Tim Petrey, CPA, shares his inspiring journey from a small CPA firm to becoming an innovative player in the accounting industry. Through exciting strategies, community involvement, and leveraging the power of Ascend's private equity model, Tim has transformed his firm into a $7.5 million revenue business with 75 employees. The discussion covers leadership, firm growth, internship programs, pricing strategies, and the impact of merging with Ascend. Join us as we delve into the tactics and mindset that have driven Timothy's incredible success.

📣 Shout Outs: Karbon, Chik-fil-a, Brennan Hall, Chase Berkey, Ascend, The Penguin Collective, Youngstown State University, HD Growth Partners

Chapters:

00:00 Teaser

03:12 Introduction

04:15 Intro

09:43 Time Tracking

10:16 Deliverable Compensation Plans

12:05 Level Up Program, Gamification

16:46 Acquisitions & Pricing

20:02 Client Experience & NPS

22:21 Hybrid Office Environment

26:54 AI Unchained

28:44 Niches

30:40 Interns

36:57 Benefits of Working with Ascend

40:01 AI Unchained

42:53 Next Week on Accounting High

🔗 Connect With Us On LinkedIn! 🔗

Tim Petrey

📎 https://www.linkedin.com/in/petreycpa/

HD Growth Partners

📎 https://www.linkedin.com/company/hdgrowthpartners/

📎 http://www.hdgrowthpartners.com

White Glove Payroll

📎 https://www.linkedin.com/company/white-glove-payroll/

📎 https://whiteglovepayroll.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, CPA, tax, partnership, acquisitions, private equity, HD Growth Partners, Ascend, Youngstown, internships, career pathway, service agreements, remote work, hybrid offices, professional development, client service, pricing strategy, community engagement, operational efficiency, staff advisory council