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Diversity - The Future of Successful Marketing

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Manage episode 331601542 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:

  • How diversity can help unlock strategic advantages for clients.
  • Building a team with diversified cultures and backgrounds.
  • Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
  • How diversity, going broad and going wide, unlocks opportunity.
  • Discussion on examples of successful and failed case studies.

Phil James
linkedin.com/in/phil-james

  • Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
  • Helps brand owners to de-risk BOLD marketing & innovation moves.
  • Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
  • Empowering leader, respected communicator, exceptional relationship builder.

Ronald Kwok
linkedin.com/in/ronald-kwok

  • Co-founder of AlikeAudience.
  • Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
  • Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

Artwork
iconDistribuie
 
Manage episode 331601542 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:

  • How diversity can help unlock strategic advantages for clients.
  • Building a team with diversified cultures and backgrounds.
  • Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
  • How diversity, going broad and going wide, unlocks opportunity.
  • Discussion on examples of successful and failed case studies.

Phil James
linkedin.com/in/phil-james

  • Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
  • Helps brand owners to de-risk BOLD marketing & innovation moves.
  • Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
  • Empowering leader, respected communicator, exceptional relationship builder.

Ronald Kwok
linkedin.com/in/ronald-kwok

  • Co-founder of AlikeAudience.
  • Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
  • Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

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