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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan

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Manage episode 380041270 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Industry's response to Google's announcement regarding a cookieless future in digital advertising.
  • Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
  • The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
  • Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
  • Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
  • Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
  • Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
  • Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
  • Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

  • Head of South East Asia - LiveRamp
  • Former Vice President, Retail at Lane Crawford
  • Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

Artwork
iconDistribuie
 
Manage episode 380041270 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Industry's response to Google's announcement regarding a cookieless future in digital advertising.
  • Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
  • The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
  • Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
  • Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
  • Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
  • Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
  • Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
  • Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

  • Head of South East Asia - LiveRamp
  • Former Vice President, Retail at Lane Crawford
  • Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

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