Artwork

Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Reaching Voters with Programmatic Media Buying: Strategies by IQM

31:04
 
Distribuie
 

Manage episode 342564562 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:

  • Unique solutions that programmatic advertising offers political advertisers
  • Types of campaigns to reach voters
  • Pitfalls that advertisers need to be aware of
  • Different strategies to target voters
  • The future of data safety in programmatic advertising

Dhimant Bhundia
linkedin.com/in/dhimant

  • Head of Product, IQM Corporation
  • Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
  • Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lam
linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

Artwork
iconDistribuie
 
Manage episode 342564562 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:

  • Unique solutions that programmatic advertising offers political advertisers
  • Types of campaigns to reach voters
  • Pitfalls that advertisers need to be aware of
  • Different strategies to target voters
  • The future of data safety in programmatic advertising

Dhimant Bhundia
linkedin.com/in/dhimant

  • Head of Product, IQM Corporation
  • Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
  • Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lam
linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play