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The Importance of Data Collaboration and the Future of AdTech - Part 2

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Manage episode 435386709 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • How data collaboration has been progressing in Europe
  • The biggest growth opportunities in the data space
  • The importance of delivering consented audiences to brands
  • Privacy-compliant consented audience delivery for ensured data compliance
  • The impact of Google’s cookie saga
  • Challenges companies face when reaching target audiences
  • Pain points in the AdTech industry
  • Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

  • Head of Strategic Data Partnerships & Corporate Development of OnAudience
  • More than 20 years experience in Media and Data
  • Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

  • Co-founder & CEO of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

  • Consumer Director (AdTech and Digital)
  • Business and Technology journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

Artwork
iconDistribuie
 
Manage episode 435386709 series 3292720
Content provided by AlikeAudience. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AlikeAudience or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • How data collaboration has been progressing in Europe
  • The biggest growth opportunities in the data space
  • The importance of delivering consented audiences to brands
  • Privacy-compliant consented audience delivery for ensured data compliance
  • The impact of Google’s cookie saga
  • Challenges companies face when reaching target audiences
  • Pain points in the AdTech industry
  • Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

  • Head of Strategic Data Partnerships & Corporate Development of OnAudience
  • More than 20 years experience in Media and Data
  • Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

  • Co-founder & CEO of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

  • Consumer Director (AdTech and Digital)
  • Business and Technology journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoade

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