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Emerging Trends That Will Shape the Future of Digital Out of Home

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Manage episode 234455895 series 2413860
Content provided by EMC Outdoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMC Outdoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and advertising experienced a paradigm shift as screens became the most important media format. In 1994 the new web magazine Hotwired ran what is generally regarded as the first “banner” ad for AT&T, and the screen landscape shifted.
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7 episoade

Artwork
iconDistribuie
 
Manage episode 234455895 series 2413860
Content provided by EMC Outdoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMC Outdoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and advertising experienced a paradigm shift as screens became the most important media format. In 1994 the new web magazine Hotwired ran what is generally regarded as the first “banner” ad for AT&T, and the screen landscape shifted.
  continue reading

7 episoade

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