Artwork

Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

402 Buzz

 
Distribuie
 

Manage episode 237096598 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100110_25614.mp3
  continue reading

70 episoade

Artwork

402 Buzz

Age of Persuasion – CBC Podcasts

36 subscribers

published

iconDistribuie
 
Manage episode 237096598 series 2518900
Content provided by Terry O'Reilly CBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry O'Reilly CBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Just as positive buzz can launch a brand into the stratosphere – negative buzz can sink it lower than whale doo-doo. This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands. He’ll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He’ll also explore the ancient art of the “shill”- and how it’s finding new life on the Internet.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100110_25614.mp3
  continue reading

70 episoade

Kaikki jaksot

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință