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Sustainability Meets Technology: AI Applications in Retail and Marketing
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Sharon Tewksbury-Bloom interviews Amy Auble, who shares her experiences running two businesses—Jelt, a company producing belts from recycled plastic, and Alpine Start Media, a marketing firm for sustainable brands. They discuss practical applications of AI, such as using ChatGPT for consumer research, content creation, and identifying U.S.-based manufacturers, as well as the potential of new AI video tools. Additionally, they reflect on the environmental impact of AI and the importance of using AI to support sustainable initiatives.
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