Generative AI and Demographics: Trends for Marketers to Watch

AI in Marketing: Unpacked

How do demographic trends among early adopters of generative AI shape consumer behavior?

In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends.

Fortunately, we've got the perfect guide to help us navigate these waters.

Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to transform marketing strategies.

Today, we'll learn how marketers can decode these trends to craft more effective campaigns, engage their audience better, and stay ahead of the competition. Get ready for some invaluable takeaways that will help you leverage generative AI to its fullest potential.

AI in Marketing: Unpacked host Mike Allton asked Michael Nevski about:

✨ Demographic Insights: Learn the key characteristics and motivations of early adopters of generative AI across different demographic segments.

✨ Behavior Trends: Gain an understanding of how shopping preferences and spending patterns vary among early AI adopters by age, gender, and income level.

✨ Marketing Strategies: Discover actionable strategies for leveraging demographic insights to effectively target and engage early adopters of generative AI.

Learn more about Michael Nevski

• Director, Global Insights at Visa
• Connect with Michael Nevski on LinkedIn

Resources & Brands mentioned in this episode

• Visa
• The AI Revolution is Here: What Every Marketer Needs to Know
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/generative-ai-and-demographics-trends-for-marketers-to-watch/

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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