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Big C: Overcoming Legacy Systems for Online-Offline Retail Integration

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Manage episode 440335813 series 3290695
Content provided by AIBP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AIBP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Guest: Surachai Hirannitichai, EVP - Digital Technology & Transformation, Big C
In this episode, Khun Surachai Hirannitichai, EVP of Digital Technology at Big C, shared the company’s digital transformation journey on the AIBP B2B Growth Podcast. Big C is modernizing its retail systems by integrating legacy and new digital infrastructure, focusing on omnichannel capabilities. Key innovations include an AI-powered delivery model, enhancing truck utilization and last-mile efficiency, and using AI for demand forecasting and loss prevention. Big C is adapting to changing consumer behavior, catering to both online and offline shoppers, and planning to implement hyper-personalization and generative AI in future operations.

  continue reading

54 episoade

Artwork
iconDistribuie
 
Manage episode 440335813 series 3290695
Content provided by AIBP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AIBP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Guest: Surachai Hirannitichai, EVP - Digital Technology & Transformation, Big C
In this episode, Khun Surachai Hirannitichai, EVP of Digital Technology at Big C, shared the company’s digital transformation journey on the AIBP B2B Growth Podcast. Big C is modernizing its retail systems by integrating legacy and new digital infrastructure, focusing on omnichannel capabilities. Key innovations include an AI-powered delivery model, enhancing truck utilization and last-mile efficiency, and using AI for demand forecasting and loss prevention. Big C is adapting to changing consumer behavior, catering to both online and offline shoppers, and planning to implement hyper-personalization and generative AI in future operations.

  continue reading

54 episoade

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