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Approach a New Hotel While It's Still a Hole in the Ground Feat. David Cooperberg
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"We like to approach the developer when the hotel is still a hole in the ground."
Mantra: “Get better, not bigger”
Marketing: Specialize in post construction cleanup as a lead-in product to the ongoing housecleaning service
Growth: Keep a list of 200 hotels in development at any given time. 20-30 are potential clients.
Stress Reduction: Having a strong management team trained to make decisions as if it affects their pocketbook directly.
Advice: “Don’t get to fixated on your own success.”
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