Основатель «Агентства экспертного маркетинга NextMedia» Эльнара Петрова вместе с гостями разбирает кейсы и работающие инструменты, задаёт прямые вопросы про деньги и бюджеты, ищет во всём системность. Новые выпуски каждые две недели по средам. Подкаст выходит с 2013 года, ранее назывался «SMM без котиков». Ищите выпуски на всех доступных площадках. Обратная связь: Instagram @elnarapetrova Telegram-канал @nextmediapodcast ВКонтакте vk.com/nextmediapodcast podcast@nextmedia.pro
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1: Planning
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Content provided by Biweeklycast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Biweeklycast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Watch this episode on YouTube (https://youtu.be/olwJwDFImC4). Slava wonders one can learn to plan for longer term and together with Dima they discuss different approaches to planning and when and why they are effective. * How Dima and Slava came together to start a podcast six years ago and what changed since then * Planning approaches * SMART vs OKRs (https://www.weekly10.com/differences-between-smart-goals-and-okrs/) * Lighthouse Planning (https://www.lifejunctions.com/lighthouse/) * The Theme System (https://www.themesystem.com/) * Cortex (https://www.relay.fm/cortex) – podcast by CGP Grey and Myke Hurley * Slava's current seasonal, yearly, and quinquennial (https://www.merriam-webster.com/dictionary/quinquennial) themes * Cone of uncertainty (https://en.wikipedia.org/wiki/Cone_of_Uncertainty) * Levels of planning: company, team, individual * Untools (https://untools.co/) – tools for better thinking * Minto Pyramid (https://www.toolshero.com/communication-methods/minto-pyramid-principle/) * When and how to switch between short-term and long-term planning? * Timeline-first and goal-first planning mindset * How time compresses in critical situations, e.g in times of war * Goals and dreams
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411 episoade
MP3•Pagina episodului
Manage episode 343178379 series 1064289
Content provided by Biweeklycast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Biweeklycast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Watch this episode on YouTube (https://youtu.be/olwJwDFImC4). Slava wonders one can learn to plan for longer term and together with Dima they discuss different approaches to planning and when and why they are effective. * How Dima and Slava came together to start a podcast six years ago and what changed since then * Planning approaches * SMART vs OKRs (https://www.weekly10.com/differences-between-smart-goals-and-okrs/) * Lighthouse Planning (https://www.lifejunctions.com/lighthouse/) * The Theme System (https://www.themesystem.com/) * Cortex (https://www.relay.fm/cortex) – podcast by CGP Grey and Myke Hurley * Slava's current seasonal, yearly, and quinquennial (https://www.merriam-webster.com/dictionary/quinquennial) themes * Cone of uncertainty (https://en.wikipedia.org/wiki/Cone_of_Uncertainty) * Levels of planning: company, team, individual * Untools (https://untools.co/) – tools for better thinking * Minto Pyramid (https://www.toolshero.com/communication-methods/minto-pyramid-principle/) * When and how to switch between short-term and long-term planning? * Timeline-first and goal-first planning mindset * How time compresses in critical situations, e.g in times of war * Goals and dreams
…
continue reading
411 episoade
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